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All Journal JURNAL BISNIS STRATEGI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENDIDIKAN TAMBUSAI Journal of Indonesian Management Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains
Arini, Eti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Influence of Servant Leadership and Interpersonal Communication on the Organizational Commitment of Astra Dealer Employees Padang Jati Bengkulu City Ratnawili, Ratnawili; Arini, Eti; Fitri, Marliza Ade
JURNAL BISNIS STRATEGI Vol 32, No 2 (2023): December
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.2.14-20

Abstract

The research aimed to explore the impact of Leadership and Interpersonal Communication on the Organizational Commitment of Astra Motor Padang Jati employees in Bengkulu City. The study employed a quantitative approach, encompassing all 40 employees of Astra Motor Padang Jati Bengkulu City, chosen through total sampling. Data collection involved observation and questionnaires, and analysis was performed using the Multiple Linear Regression Test. The results highlighted the significant influence of Leadership on organizational commitment, supported by t-test findings (t_hit> t_ (α / 2) (3.493> 2.026, sig α = 0.001 <0.050), rejecting H_0 and accepting H_a. Similarly, Interpersonal Communication had a significant impact on organizational commitment, confirmed by t-test results (t_hit> t_ (α / 2) (2.689> 2.026, sig α = 0.011 <0.050), rejecting H_0 and accepting H_a. Furthermore, the combined effect of Servant Leadership (X_1) and Interpersonal Communication (X2) on Organizational Commitment (Y) at Astra Motor Padang Dealer, Bengkulu City was significant (F_count> F_Tabel, 53.112> 2.249, sig α = 0.000 <0.050), rejecting H_0 and accepting H_a. The coefficient tests revealed R = 0.864 and R ^ 2 = 0.742, indicating that 74.2% of Organizational Commitment (Y) at Astra Motor Dealer Padang Jati Bengkulu City was influenced by Servant Leadership (X_1) and Interpersonal Communication (X2), leaving 25.8% influenced by other unexamined variables.
KARAKTERISTIK INDIVIDU, BEBAN KERJA DAN LINGKUNGAN KERJA PENGARUHNYA TERHADAP EFEKTIVITAS KERJA KARYAWAN Sari, Hesti Novfita; Arini, Eti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.35

Abstract

This study aims to determine: (1) Individual Characteristics and its Effects on Employee Work Effectiveness at PT. Bengkulu Kokoh Perkasa (2) Workload and Its Effect on Employee Work Effectiveness at PT. Bengkulu Kokoh Perkasa (3) Work Environment and Its Effect on Employee Work Effectiveness at PT. Bengkulu Kokoh Perkasa (4) Individual Characteristics, Workload and Work Environment and their effects on Work Effectiveness of Employees at PT. Bengkulu Sturdy Perkasa. This research method is quantitative with a population of 110 individuals, while the sample was taken using the Slovin formula with an error rate of 10% so that the results obtained 52 respondents. The research data collection technique was carried out by observation and questionnaires. The research variables consist of Individual Characteristics (X1), Workload (X2), Work Environment (X3), and Employee Work Effectiveness (Y). The result of multiple linear equation is Y = 1.769 + 1.104 (X1) + 0.447 (X2) + 0.125 (X3). The results of testing of variable hypothesis Individual Characteristics (X1), Workload (X2), and Work Environment (X3), based on the results of the F test, it was obtained F sig 321,787 and a significance value (sig) of 0.000. This result means that the significance value is 0.000 <0.050, it means that H3 is accepted. This means that the individual characteristics variable, workload And the Work Environment simultaneously influences Work Effectiveness of Employees at PT. Bengkulu Sturdy Perkasa. The result of t count for the Individual Characteristics variable (X1) is 12,809 and the significant value (sig) 0,000 means 0,000 <0.050, the Workload variable (X2) is 5.043 and the significant value (sig) 0.000 means 0.000 <0.050 and the Work Environment variable (X3) is 2.479 and a significant value (sig) 0.017 means 0.017 <0.050, then the hypothesis Ha is accepted, in other words Individual Characteristics (X1), Workload (X2) and Work Environment (X3) have a significant effect on Employee Work Effectiveness at PT. Bengkulu Sturdy Perkasa.Keywords: Individual Characteristics, Workload, Work Environment and Employee Effectiveness.
PENGARUH KEMASAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN Partiwi, Ayu; Arini, Eti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.37

Abstract

The purpose of this study is to determine the effect of Packaging and Brand Image on purchasing decision on consumer of Cita Rasa Store in Soevenir Center of Bengkulu city and to find out which factors having the more dominant effect on the purchasing decision. The researcher used the questionnaire method to 110 respodents. The Population used were lempuk durian consumer of Cita Rasa store in souvenir center city of Bengkulu city. The sampling was the accindental sampling technique. Based on the results of multiple linear regression, the form of regression equation is Y = 2.955 + 1.200 ( ) + 0.345 ( ). The results of the research and the hypothesis show that the Packaging shows the value of > (9.732 > 1.982) and (sig  = 0,000 < 0,050), while Brand Image shows the value of tcount > (3.146 > 1.982) and (sig  = 0,000 < 0,050). Simultaneously Packaging and Brand Image have a significant effect on purchasing decision. Partially the two variables Packaging and Brand Image have a significant effect on purchasing decision. It is better if the producers can continue to maintain and even improve their products so that the main objectives of marketing can be achieved.Keywords: Packaging, Brand Image, Buying Decission
PENGARUH DIVERSIFIKASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Forezca, Elsen; Arini, Eti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 2 (2021): Desember 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i2.60

Abstract

Penelitian ini bertujuan Untuk 1). mengetahui pengaruh diversifikasi produk terhadap keputusan pembelian di Toko Roti Al Basit. 2). Untuk mengetahui pengaruh harga terhadap keputusan pembelian di Toko Roti Al Basit. 3). Untuk mengetahui pengaruh diversifikasi produk dan harga terhadap keputusan Pembelian di Toko Roti Al Basit. Jenis penelitian ini adalah pendekatan kuatitatif. Metode yang digunakan dalam penelitian ini adalah metode deskriptif. Populasi dalam penelitian ini adalah seluruh konsumen Toko Roti Al Basit. Penelitian ini menggunakan teknik pengambilan sampel incidental. Sehingga jumlah sampel yang digunakan dalam penelitian ini adalah 60 orang. Berdasarkan hasil penelitian mengenai hubungan promosi organisasi dan kualitas produk dengan loyalitas konsumen pada Syarah bakery Bengkulu, dapat dibuat kesimpulan sebagai berikut: 1). Terdapat pengaruh positif dan signifikan diversifikasi produk terhadap keputusan pembelian di Toko Roti Al Basit. 2). Terdapat pengaruh harga terhadap keputusan pembelian di Toko Roti Al Basit. 3). Terdapat pengaruh diversifikasi produk dan harga terhadap keputusan Pembelian di Toko Roti Al Basit.
ANALISIS PENGEMBANGAN SUMBER DAYA MANUSIA, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA UKM BUDI DAYA KELOMPOK IKAN MINA LESTARI DESA MARGA SAKTI KECAMATAN PADANG JAYA Sulfitriah, Sulfitriah; Arini, Eti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 2 (2021): Desember 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i2.62

Abstract

The purpose of this study was to determine the Analysis of Human Resource Development, Motivation and Work Discipline on Employee Performance in Mina Lestari Fish Group, Margasakti Village, Padang Jaya District. This type of research is an associative quantitative research with the work unit under study is all SME employees. The number of respondents in this study was 60 people. questionnaire data collection method. By using the analysis technique using the Regression Analysis Test using the Multiple Linear Regression Analysis Test, and Hypothesis Test, namely the t test and f test. Based on the results of this study, it shows that the development of motivational human resources and in civil servants has a positive and significant effect on employee performance. This will increase the smoothness of work and increase employee performance that is more optimal. Key words: Human Resources Development, Motivation and in Work Practice on employee performance.
PENGARUH STRATEGI PEMASARAN DAN MINAT BELI KONSUMEN TERHADAP PENINGKATAN PENJUALAN PADA UMKM JERUK KALAMANSI ANGGREK PUTIH BENGKULU TENGAH (Pada Desa Harapan Makmur Kecamatan Pondok Kubang Bengkulu Tengah) Gustian, David; Arini, Eti
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 2 (2023): Desember 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i2.164

Abstract

The purpose of this study is to find out how the influence of Marketing Strategy and Purchasing Power on Increasing Sales in UMKM Jeruk Kalamansi White Orchid Central Bengkulu The population used in this study is all employees working at PT Anugra Argon Medika Bengkulu Branch totaling 150 respondents. The sampling technique uses axial sampling based on creteria that has been determined to total 150 respondents. Observational data collection techniques, documentation and questionnaires. Based on the results of research that has been conducted on the influence of Marketing Strategy and Purchasing Power on Increasing Sales in MSMEs, Kalamansi Orange, White Orchid, Central Bengkulu. In Harapan Makmur Village, Pondok Kubang District, Central Bengkulu, it can be concluded as follows: Marketing Strategy has a significant effect on increasing sales in MSMEs Jeruk Kalamansi White Orchid Central Bengkulu. Purchasing Power to the Increase in Sales in MSMEs Kalamansi Orange, White Orchid, Central Bengkulu.Keywords: Marketing Strategy, Purchasing Power and Sales Increase
PENGARUH BRAND IMAGE DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK CONVERSE (Studi Kasus Masyarakat Kelurahan Sawah Lebar Baru Kota Bengkulu) Darmawan, Anton; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5954

Abstract

This study aims to determine the effect of brand image and lifestyle on purchasing decisions for Converse brand shoes (Case Study of the Community of Sawah Lebar Baru Village, Bengkulu City). This research uses quantitative research methods. The population in this study was the Sawah Lebar Baru Village Community, Bengkulu City, with the sampling method using the Purposive Sampling method. In the implementation of the research, 110 respondents were obtained randomly. In this study using data collection methods by way of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is then processed using an instrument test, analysis of respondents' responses, classic assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing using SPSS 20 Based on the results of multiple linear regression, Y = 4.313 + 0.889 (X_1) + 0.404 (X_2). The coefficient of determination R2 contributes 0.626 or 62.6% to purchasing decisions while the remaining 0.374 or 37.4% is influenced by other variables not included in this research model. The test results have been carried out, it can be seen that the brand image variable is thit> ttable (9.936 > 1.659) and (sig α = 0.000 <0.050), lifestyle variable (X2) is thit > ttable (4.152 > 1.659) and (sig α = 0.000 <0.050), obtained Fcount of 88.691 with a Ftable value of 3.08 namely (88.691 > 3.08) and (sig α = 0.000 <0.050). From the results of data processing, it can be concluded that brand image and lifestyle partially or simultaneously have a positive and significant effect on purchasing decisions. Keywords: brand image, lifestyle, purchase decisio
PENGARUH KUALITAS PRODUK, CITRA RASA, DAN PROMOSI TERHADAP MINAT BELI KUE BAY TAT (Studi Kasus Pada Konsumen Kue Bay Tat di Kelurahan Pematang Gubernur Kota Bengkulu) Iqbal, Muhammad; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5975

Abstract

This research is motivated by the results of observations and interviews with the author in one of the research samples, that the object under study has interesting problems to study. The problem in this study is whether product quality, taste image, and promotion affect purchase intention. The purpose of this study is to determine the effect of product quality, taste image, and promotion on buying interest in traditional bay tat cakes for consumers of bay tat cakes in the village. Pematang Governor of Bengkulu City, this study used qualitative research methods, the samples examined in this study totaled 100 people and the sampling used the incidental sampling method, the data collection method used observation and questionnaires, the data analysis method used was instrument test. This research uses validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test (R2) followed by hypothesis testing. Based on the multiple linear results obtained for the regression equation Y = 1.561 - 0.020X1 + 0.678X2 + 0.546 X3 the research results show the value of the coefficient of determination shows the value of R² = 0.706. The results of the research and the hypothesis show that Product Quality (X1) does not have a significant influence on Purchase Intention, Citra Rasa (X2) has a positive and significant effect on Purchase Intention, Promotion (X3) has a positive and significant effect on Purchase Intention, Product Quality (X1), Citra Rasa (X2) and Promotion (X3) together have a positive and significant effect on Purchase Interest. Keywords: Effect of Product Quality, Taste Image, Promotion, Purchase Intention, Bay Tat Cake
PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS MARKETPLACE SHOPEE Dahlia, Rena; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5977

Abstract

The title of this research is the influence of trust, convenience, and security on purchasing decisions on the marketplace marketplace site (study on students of the Faculty of Economics and Business, Management Study Program, University of Muhammadiyah Bengkulu). This study aims to determine the effect of trust, convenience, and security on purchasing decisions at marketplace site shoppe. This research was conducted on December 10, 2022. The sample of this research is marketplace shopee consumers among 96 students of the Faculty of Economics and Business, Management Study Program, Muhammadiyah University of Bengkulu. The sampling technique is probability sampling. The method used in this study is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression, the following equation is obtained: Y = 2.256 + 0.088 (X1) + 0.372 (X2) + 0.540 (X3) The research results and hypotheses in this study indicate that trust (X1), convenience (X2), and security (X3) has a positive and significant effect both partially and simultaneously on purchasing decisions (Y) on the marketplace shopee site for Students of the Faculty of Economics and Business, Management Study Program, University of Muhammadiyah Bengkulu. Keywords: Trust, Convenience, Security, Purchase Decision
PENGARUH KOMUNIKASI PEMASARAN, KEBUTUHAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA BENGKULU Arini, Eti; Andrayani, Yora
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5985

Abstract

The purpose of this study was to determine the effect of marketing communications, needs and location on purchasing decisions for MSME products in Bengkulu City (Case Study of Batik Al-Sufi UMKM). This research is a type of quantitative research. Data collection techniques are observation, documentation and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. The results showed that marketing communications had a positive effect on purchasing decisions at the Al-Sufi Batik Shop in Bengkulu City, thus the higher the marketing communications, the higher the purchasing decision at the Al-Sufi Batik Shop in Bengkulu City. The need has a positive effect on the purchasing decision of the Al-Sufi Batik Shop, Bengkulu City, thus the higher the need, the higher the purchase decision at the Al-Sufi Batik Shop, Bengkulu City. Location has a positive effect on the purchasing decision of the Al-Sufi Batik Shop, Bengkulu City, thus the higher the location, the higher the purchasing decision at the Al-Sufi Batik Shop, Bengkulu City. Marketing communications, needs and location together show an influence on purchasing decisions at the Al-Sufi Batik Shop, Bengkulu City. Keywords: Marketing communication, needs, location, purchase decision
Co-Authors Alpino, Nopiyen Ande Putra, Gery Andrayani, Yora Ayu Puspita Sari Dahlia, Rena Darmawan, Anton Finthariasari, Meilaty Firdaus, Nio Forezca, Elsen Gustian, David Lestari, Elis Marliza Ade Fitri Muhamad Galy Njoman Ari Pribowo Mutiara, Dwi Rahma Pamisti, Nensy Partiwi, Ayu Prajayu , Al Iqsan Dwi Putri, Ananda Zania Ratnawili Ririn Harini Saragih, Onra Humalasari Br. Sari, Hesti Novfita Sugeng, Santoso Sulfitriah, Sulfitriah Sulitra, Beni Okta