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All Journal YUME : Journal of Management
Mallombasang, Andi Dewi Aulia
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Economics, Econometrics & Finance Health Professions Social Sciences

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Product Knowledge Analysis of Mobile Banking on the Use of Mobile Banking and Saving Behavior Mallombasang, Andi Dewi Aulia; Ismail, Muhamad; Dewi, Andi Ratna Sari
YUME : Journal of Management Vol 3, No 3 (2020)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v3i3.770

Abstract

This study aims to find out the influence of product knowledge on the utilization of mobile banking and saving behavior on millennial customers of PT Bank Negara Indonesia Makassar Region either directly or indirectly. This research is a quantitative research using questionnaires, interviews, documentation and observations to collect data related to variables that have been determined and then processed using the help of SmartPLS 3.2.8 software. The results of the study found that product Knowledge variables partially affect the positive and significant effect on mobile banking in millennial customers of PT Bank Negara Indonesia Makassar Region. Then the product knowledge variable partially affects the positive and significant effect on saving behavior at PT Bank Negara Indonesia Makassar Region. Then mobile banking variables partially affect the positive and insignificant effect on the behavior of saving in millennial customers of PT Bank Negara Indonesia Makassar Region and lastly product knowledge variables have a positive and insignificant effect on saving behavior if through the use of mobile banking on millennial customers of PT Bank Negara Indonesia Region.
Co-Authors Dewi, Andi Ratna Sari Muhamad Ismail, Muhamad