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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen PINISI Discretion Review
Santosa, Handi Dipo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KINERJA DISTRIBUSI FISIK DAN KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN SERTA IMPLIKASINYA PADA LOYALITAS PELANGGAN (Survey pada Pelanggan PT. ATRI DISTRIBUSINDO di Bandung) Santosa, Handi Dipo
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 8 No. 1: April 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.151 KB) | DOI: 10.34010/jurisma.v8i1.997

Abstract

This study aims to obtain empirical evidence about the influence of physical distribution performance and quality of service to the company's image as well as the implications for customer loyalty in the PT Arri Distribusindo Bandung. The results are expected contribute to the development of management science and management especially marketing and consumer behavior. For those of similar companies and practitioners, ir is hoped the results of this study can provide useful information about the importance of physical distribution performance and quality of services, especially on the image of the company, which in num can increase customer loyalty as an evaluation tool. The study was conducted at PT Atri Distribusinda Bandung. Methods of research using survey methods with quantitative research approaches. While the ype of research the form Descriptive Explanation Verificative Research and Research with a time horizon in the form of cross-sectional data that reflects the picture of a state at a given moment. To test the hypothesis of statistical methods of research used path amalysis (path analysis).The test results of research found a significant relationship between the performance of physical distribution service qualin, as well as from the results of the test reveal significant influence of the physical distribution performance and quality of service to the company's image either partially or simultaneously, was also found significant relationship between the performance of the distribution plysical and quality of services to the corporate image that has implications for customer loyalty . Keywords: Performance of physical distribution, service quality, corporate image and customer loyalty
Analysis of the Impact of Online Marketing Campaigns on Consumer Behavior in Indonesia's E-Commerce Market Santosa, Handi Dipo; Manulang, Leo; Saputra, Ramadani; Sofiati, Evi
PINISI Discretion Review Volume 7, Issue 2, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i2.66001

Abstract

The rapid growth of e-commerce in Indonesia has transformed the way consumers interact with brands, largely influenced by the proliferation of online marketing campaigns. With the increasing use of digital platforms, businesses are leveraging targeted campaigns to influence consumer behavior, which plays a crucial role in purchasing decisions. This study aims to analyze the impact of online marketing campaigns on consumer behavior in Indonesia's e-commerce market, focusing on how elements such as personalization, promotions, and social media engagement shape consumer preferences and purchasing patterns. A quantitative research approach was employed, utilizing surveys distributed to 400 e-commerce users across major cities in Indonesia. The data was analyzed using statistical tools to determine the correlation between the effectiveness of marketing campaigns and changes in consumer behavior. The results indicate that personalized marketing campaigns, especially those delivered via social media platforms, have a significant positive effect on consumer engagement and purchase intent, with 68% of respondents more likely to complete a purchase following exposure to tailored promotions. Additionally, discounts and limited-time offers were found to be the most effective drivers of consumer action, contributing to increased sales and brand loyalty. However, the study also identifies challenges such as consumer skepticism towards overly aggressive marketing tactics, which may lead to decreased trust in the brand. Overall, this research provides valuable insights into the strategies that can enhance consumer engagement and purchasing behavior in Indonesia’s dynamic e-commerce market, offering practical recommendations for marketers to optimize their online campaigns.
Co-Authors Evi Sofiati Manulang, Leo Saputra, Ramadani