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All Journal Ekono Insentif PINISI Discretion Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Devotion: Journal of Research and Community Service Berdikari : Jurnal Ekonomi dan Statistik Indonesia Jurnal Tadbir Peradaban JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Indonesian Journal of Social Science and Education Ascendia: Journal of Economic and Business Advancement
Evi Sofiati
Universitas Wanita Internasional
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA PEGAWAI Evi Sofiati
Ekono Insentif Vol 15 No 1 (2021): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jei.v15i1.502

Abstract

Abstrak - Tujuan penelitian ini adalah untuk mengetahui dan menganalisis: (1) Reward (2) Punishment; (3) Kinerja Pegawai; serta (4) Pengaruh Reward dan Punishment terhadap Kinerja Pegawai di Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor, baik secara simultan maupun parsial. Metode penelitian yang digunakan dalam penelitian ini adalah survei deskriptif dan survei eksplanatori, unit analisis dalam penelitian ini adalah para staf di lingkungan pegawai Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor dengan sampel sebanyak 30 orang. Tipe investigasinya adalah causalitas, serta time horizon dalam penelitian ini adalah cross-sectional. Berdasarkan hasil penelitian, diperoleh bahwa Reward pada pegawai Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor ternyata pegawai memberikan tanggapan baik, Punishment pada pegawai Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor pada umumnya dapat dikatakan baik, kinerja pegawai pada Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor saat ini dinilai baik. Reward dan Punishment secara simultan berpengaruh terhadap kinerja pegawai Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor. Namun secara parsial Reward dominan mempengaruhi kinerja pegawai daripada Punishment. Karena Reward lebih dominan mempengaruhi kinerja pegawai, menjadi prioritas pertama dalam meningkatkan kinerja pegawai. maka Madrasah Ibtidaiyah Sains Baiturrahman Jatinangor disarankan untuk tetap konsisten mempertahankan sistem reward yang ada, sehingga pegawai mampu bekerja lebih profesional Abstract - The purpose of this study was to determine and analyze : (1) Reward, (2) Punishment, (3) Employee Performance, and (4) The Effect of Reward and Punishment on the performance of employees in the Islamic Elementary Science School Baiturrahman Jatinangor, both simultaneously and partially. The research method used in this study is a descriptive survey and an explanatory survey, the unit of analysis in this study is the staff in the Islamic Elementary Science environment Baiturrahman Jatinangor with a sample of 30 people. The type of investigation is causality and time horizon in this study is croos-sectional. Based on the results of the study, it was found that the reward of the Islamic Elementary Science School Baiturrahman Jatinangor employees turned out to give good responses, Punishment for Islamic Elementary Science School Baiturrahman Jatinangor employees in general can be said to be good, Employee performance of Islamic Elementary Science School Baiturrahman Jatinangor this time rated good. Simultaneously Reward and Punishment affect the performance of Islamic Elementary Science School Baiturrahman Jatinangor employees. But partially, the dominant reward influences employee performance rather than punishment. Becauce Reward are more dominant in influencing employee performance, it is the first priority inimproving employeeperformance then Islamic Elementary Science School Baiturrahman Jatinangor is advised to remain consistent in maintaining the existing reward system, so that employees are able to work more professionally.
Analysis of the Effect of Transformational Leadership on University Performance with Learning Organization and University Culture as Intervening Variables (Case Study International Women University) Evi Sofiati; Jajang Permana; Triyani Triyani; Andreas Wahyu Gunawan P; Stefanus M S Sadana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6887

Abstract

This study aims to test and analyze the influence of transformational leadership on university performance with learning organization and university culture as intervening variables. Samples and data in this study were obtained from 73 international Women University students using questionnaires. Sample selection was carried out by purposive sampling. The hypothesis in this study was tested using the Partial Least Square (PLS) method and descriptive analysis using SPSS. The results showed that transformational leadership had a positive and significant effect on university performance with an influence on the structural level relatively close to moderate. Transformational leadership has a significant and positive effect on learning organizations and university culture. Learning organizations and university culture have a positive effect on university performance. Learning organizations in mediating the indirect influence of transformational leadership on university performance have no significant influence. University culture in mediating the indirect influence of transformational leadership on university performance has a significant influence.
Strategi Inovasi Kewirausahaan Kreatif Untuk Meningkatkan Daya Saing UMKM Di Kelurahan Kebon Kangkung Kecamatan Kiaracodong Kota Bandung Nuratri, Bangkit; Sofiati, Evi
Jurnal Tadbir Peradaban Vol. 4 No. 3 (2024): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v4i3.505

Abstract

Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis tentang strategi kewirausahaan yang inovatif dan kreatif untuk meningkatkan daya saing UMKM di Kelurahan Kebon Kangkung Kecamatan Kiaracondong Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kualitatif yaitu metode penelitian yang digunakan untuk meneliti pada kondisi objek yang alamiah, dimana peneliti adalah sebagai instrumen kunci, dengan teknik pengumpulan data yang dilakukan secara triangulasi (gabungan), analisis data bersifat induktif dan hasil penelitian kualitatif lebih menekankan makna daripada generalisasi. Hasil penelitian menunjukkan bahwa penerapan strategi inovasi kewirausahaan yang tepat secara signifikan mampu meningkatkan daya saing UMKM di Kelurahan Kebon Kangkung Kecamatan Kiaracondong Kota Bandung. Inovasi produk, kreativitas dalam pemasaran, serta kemampuan untuk beradaptasi dengan dinamika pasar lokal terbukti menjadi faktor utama yang mendorong peningkatan kinerja UMKM. Kesimpulannya, inovasi yang berkelanjutan dan orientasi pasar yang kuat sangat penting bagi UMKM untuk mempertahankan daya saing di pasar yang semakin kompetitif. Penelitian ini juga memberikan rekomendasi bagi pelaku UMKM dan pembuat kebijakan untuk fokus pada pengembangan inovasi dan kolaborasi untuk mencapai pertumbuhan ekonomi yang inklusif dan berkelanjutan.
Analysis of the Impact of Online Marketing Campaigns on Consumer Behavior in Indonesia's E-Commerce Market Santosa, Handi Dipo; Manulang, Leo; Saputra, Ramadani; Sofiati, Evi
PINISI Discretion Review Volume 7, Issue 2, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i2.66001

Abstract

The rapid growth of e-commerce in Indonesia has transformed the way consumers interact with brands, largely influenced by the proliferation of online marketing campaigns. With the increasing use of digital platforms, businesses are leveraging targeted campaigns to influence consumer behavior, which plays a crucial role in purchasing decisions. This study aims to analyze the impact of online marketing campaigns on consumer behavior in Indonesia's e-commerce market, focusing on how elements such as personalization, promotions, and social media engagement shape consumer preferences and purchasing patterns. A quantitative research approach was employed, utilizing surveys distributed to 400 e-commerce users across major cities in Indonesia. The data was analyzed using statistical tools to determine the correlation between the effectiveness of marketing campaigns and changes in consumer behavior. The results indicate that personalized marketing campaigns, especially those delivered via social media platforms, have a significant positive effect on consumer engagement and purchase intent, with 68% of respondents more likely to complete a purchase following exposure to tailored promotions. Additionally, discounts and limited-time offers were found to be the most effective drivers of consumer action, contributing to increased sales and brand loyalty. However, the study also identifies challenges such as consumer skepticism towards overly aggressive marketing tactics, which may lead to decreased trust in the brand. Overall, this research provides valuable insights into the strategies that can enhance consumer engagement and purchasing behavior in Indonesia’s dynamic e-commerce market, offering practical recommendations for marketers to optimize their online campaigns.
Strategi Inovasi Bisnis Food & Beverage dan Peran Digital Bisnis dalam Pengembangan Kewirausahaan di Hanan Academy Kurniady, Wandy; Sofiati, Evi; Sindrawati, Sindrawati
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 1 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.01.14

Abstract

Penelitian ini bertujuan menganalisis strategi inovasi bisnis Food & Beverage (F&B) dan peran digital bisnis dalam pengembangan kewirausahaan di Hanan Academy. Dengan menggunakan pendekatan kualitatif melalui wawancara mendalam terhadap founder, Instruktur, dan peserta program (ibu-ibu wirausaha), penelitian ini mengungkap model inovasi komprehensif yang diimplementasikan dan tantangan-tantangan yang dihadapi. Hasil penelitian menunjukkan bahwa Hanan Academy menerapkan empat strategi inovasi utama: inovasi produk berbasis kearifan lokal, inovasi proses dengan teknologi tepat guna, inovasi pemasaran digital, dan inovasi model bisnis kolaboratif. Transformasi digital menjadi katalisator utama dalam akselerasi pengembangan wirausaha F&B dengan fokus pada e-commerce, digital branding, fintech, dan analitik data. Keunikan pendekatan Hanan Academy terletak pada integrasi berkelanjutan antara pendampingan langsung (offline Instrukturing) dengan pemanfaatan platform digital yang menciptakan ekosistem kewirausahaan yang inklusif dan adaptif. Rekomendasi penelitian meliputi penguatan kolaborasi triple helix (akademisi-bisnis-pemerintah), pengembangan platform digital terintegrasi, dan peningkatan kapasitas literasi digital untuk mempercepat pemberdayaan ekonomi perempuan melalui kewirausahaan F&B di era digital.
Stres Kerja Memediasi Turnover Intention di Lihat dari Beban Kerja dan Kompensasi Studi Kasus Perusahaan Kosmetik Bandung Sofiati, Evi; Nuratri, Bangkit; Tiyani
Jurnal Ekonomi Dan Statistik Indonesia Vol 5 No 2 (2025): Berdikari: Jurnal Ekonomi dan Statistik Indonesia (JESI)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/jesi.05.02.06

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja dan kompensasi,berdampak pada keinginan untuk meninggalkan pekerjaan karena stres kerja. Metode sampling jenuh digunakan untuk mengumpulkan sampel penelitian dari 30 karyawan PT.Continental Cosmetic. Salah satu jenis pengambilan sampel probabilitas adalah menggunakan setiap anggota populasi sebagai sampel dikenal sebagai sampling jenuh. Setiap komponen atau anggota populasi tidak memiliki kesempatan yang setara untuk dipilih sebagai sampel dengan menggunakan metode pengambilan sampel ini. Karena populasi berjumlah 30 orang, setiap orang di dalamnya diambil sebagai sampel penelitian, penelitian ini menggunakan sampling jenuh. Temuan tersebut mengungkapkan bahwa beban kerja mempengaruhi stress kerja secara signifikan, tetapi kompensasi mempengaruhi stress kerja dan niat untuk keluar (turnover intention) memiliki pengaruh yang tidak signifikan. Begitu pula, beban kerja juga tidak berpengaruh signifikan terhadap niat untuk keluar.
Systematic Literature Review: Implementation of Dispute Settlement Methods Between Trade Unions and Companies in Indonesia Oktafien, Shinta; Sofiati, Evi; Kowara, Yadhi; Permana, Jajang; Endang, Cucu; Hidayat, Teddy; Ahmadien, Iskandar; Sumadinata, Yelli Eka; Tiarapuspa, Tiarapuspa; Aseanty, Deasy
Devotion : Journal of Research and Community Service Vol. 4 No. 7 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i7.514

Abstract

Sometimes the working relationship established between employers and workers or trade unions can run well. Sometimes differences in goals or interests owned by the two parties can cause conflicts or disputes that, if the organization or company cannot handle them properly, will harm the sustainability of the business undertaken by the organization. Therefore, it is necessary to have an industrial relations dispute resolution mechanism that can be done in two ways: through litigation (court) and non-litigation (outside the court). This study aims to provide a pattern of research overview with the theme of industrial relations dispute resolution with data obtained from several reputable international/national journals published between 2017 to 2023. The research method used, namely in the Systematic Literature Review (SLR) Method, is useful in identifying, reviewing, evaluating, and interpreting many studies obtained with research topics or themes that attract attention, as well as with certain relevant research questions. The results showed that the dominant platform used in research on the theme of industrial relations dispute resolution is the settlement mechanism and the role of trade unions in resolving labour relations disputes.
PERAN MEDIA SOSIAL WHATSAPP DAN INOVASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PEDAGANG KAKI LIMA DI KOMUNITAS SAUYUNAN BERSATU lham Maulana; Evi Sofiati
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 1 No. 3 (2025): Vol. 1 No. 3 : Edisi September 2025
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v1i3.1388

Abstract

Informasi digital di sektor informal membuka pintu bagi bisnis mikro, termasuk pedagang kaki lima (PKL), untuk memanfaatkan peluang baru. Penggunaan media sosial WhatsApp untuk aktivitas pemasaran adalah kemajuan yang luar biasa. Tujuan dari penelitian ini adalah untuk mempelajari bagaimana penggunaan media sosial WhatsApp dan metode pemasaran baru berdampak pada peningkatan penjualan pedagang kaki lima di Komunitas Sauyunan Bersatu, Kabupaten Bandung. Penelitian ini menggunakan pendekatan kuantitatif yang menggunakan metode survei deskriptif dan verifikatif. Aplikasi SPSS versi 20 digunakan untuk menganalisis data yang diperoleh dari kuesioner yang dibuat melalui Google Forms. Rumus Slovin digunakan untuk mengumpulkan sampel, dan jumlah orang yang menjawab adalah 100. Validitas, reliabilitas, normalitas, analisis jalur (path analysis), dan uji hipotesis digunakan untuk menguji data. Studi menunjukkan bahwa penggunaan media sosial WhatsApp dan inovasi pemasaran meningkatkan penjualan secara parsial dan penuh. WhatsApp masih terbatas untuk PKL, tetapi telah terbukti berfungsi sebagai alat promosi dan komunikasi yang bagus. Inovasi pemasaran juga sangat penting untuk mendorong pertumbuhan bisnis, terutama dalam hal kreatifitas dan adaptasi terhadap perubahan pasar. Hasilnya menunjukkan bahwa pemberdayaan PKL dan pelatihan digital marketing sangat penting untuk meningkatkan kapasitas bisnis mereka.
Pengaruh Kualitas Layanan dan Hubungan Pelanggan terhadap Loyalitas Konsumen Shopee di Desa Citimun Kecamatan Cimalaka Sumedang Shelly Nur Fajrianti Rahayu; Evi Sofiati
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/wpnq8196

Abstract

The rapid growth of e-commerce in Indonesia has intensified competition among digital platforms, making customer loyalty a crucial strategic asset. This study aims to analyze the effect of service quality and customer relationship on Shopee consumer loyalty in Citimun Village, Cimalaka District, Sumedang Regency. A quantitative approach with an associative and explanatory research design was employed. The results indicate that service quality significantly influences consumer loyalty through reliable systems, ease of transactions, and consistent service performance. In addition, customer relationship management plays an important role in strengthening emotional attachment and trust, which encourages repeat purchases and long-term platform usage. This study provides empirical evidence that service quality and customer relationship are key determinants of e-commerce loyalty, particularly in rural areas that are still underrepresented in previous research.
PENGARUH CITRA MEREK DAN KEPERYAAN MEREK TERHADAP LOYALITAS PELANGGAN AQUA GALON PADA AQUA HOME SERVICE FISKA KOTA BANDUNG Destiko Rahmadani Pamungkas; Evi Sofiati
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9215

Abstract

This study examines the influence of brand image and brand trust on customer loyalty of AQUA gallon products at AQUA Home Service (AHS) Fiska, Bandung City. The research is motivated by the decline in AQUA gallon sales by 12.76% from January to November 2025, while competing brands experienced significant growth. A quantitative verificative approach was employed using a survey method. The sample consisted of 109 active customers selected through purposive sampling. Data were collected using Likert-scale questionnaires and analyzed through multiple linear regression supported by classical assumption tests, t-test, F-test, and coefficient of determination. The findings reveal that brand image and brand trust have a positive and significant effect on customer loyalty, both partially and simultaneously. Brand trust shows a more dominant influence compared to brand image. These results highlight that customer loyalty in the bottled drinking water distribution sector is strongly influenced by customers’ confidence in product consistency and brand credibility. The study provides managerial implications for strengthening long-term customer loyalty through trust-based marketing strategies.
Co-Authors Ahmadien, Iskandar Andreas Wahyu Gunawan P Aseanty, Deasy Destiko Rahmadani Pamungkas Endang, Cucu Jajang Permana Kowara, Yadhi Kurniady, Wandy lham Maulana Manulang, Leo Nuratri, Bangkit Oktafien, Shinta Permana, Jajang Santosa, Handi Dipo Saputra, Ramadani Shelly Nur Fajrianti Rahayu Sindrawati, Sindrawati Stefanus M S Sadana Sumadinata, Yelli Eka Teddy Hidayat Tiarapuspa Tiarapuspa, Tiarapuspa Tiyani Triyani Triyani