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FACTORS INFLUENCING THE COMMUNITY-BASED ECOTOURISM DEVELOPMENT IN CAMBODIA: STRUCTURAL EQUATION MODEL ANALYSIS Phon, Dr. Samphors; Phon, Sophat; Touch, Visalsok
UTSAHA: Journal of Entrepreneurship Vol. 3 Issue 1 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v3i1.479

Abstract

Community-based ecotourism (CBET) aims to empower local communities through engagement and participation in Cambodia. This study investigates the relationship among tourism destination love, community engagement, socio-cultural attributes, support for CBET, perceived impact likelihood, community economic benefits, and CBET development in ecotourism sites and biodiversity conservation by drawing on a case study of the main eight ecotourism areas in Cambodia. The study used a quantitative research approach to investigate and parameterize the dynamic ecotourism components, and to explore key factors influencing the CBET using a self-administered survey by intercepted 406 visitors and structured questionnaire items were asked local communities who provide tourism services to visitors in eco-tourism destination sites in November 2022 and March 2023. The results of SEM indicated that all relationships among research variables (as proposed in the conceptual model) were significantly impacted and confirmed by this study. This means that CBET requires additional essential support from the resources listed above in order to grow in local communities in Cambodia.
DETERMINANTS OF SERVICE LOGISTIC INNOVATION AND ITS CAPABILITY IN CAMBODIA USING THE STRUCTURAL EQUATION MODEL Sin, Chanthy; Phon, Sophat; Touch, Visalsok
Srawung: Journal of Social Sciences and Humanities Vol. 3 Issue 1 (2024)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v3i1.482

Abstract

Logistics and transportation are becoming increasingly significant in international trade relations as a means of promoting growth by enabling the export and import of goods in developing and developed countries. Hence, this study employs a logistic case study of Cambodia, providing detailed information about logistics performance, services, and capacity. Additionally, this study utilizes the strategy-structure-performance framework to investigate factors influencing a firm’s logistics service innovation capabilities and customer satisfaction, as well as the firm’s resource-based outlook through structural Equation Model (SEM) analysis. From December 2022 to February 2023, a self-administered survey with a structured questionnaire was used to collect data from 396 wholesalers in SMEs with relevant experience in using logistic services in Cambodia to examine the hypothesized relationships. According to the findings, key factors of demanded-oriented service, process capability, information process, and logistic service quality positively impacted to a firm’s logistic service and its innovation capability and customer satisfaction (Coef=0.96), while the other three research variables, customer orientation, physical supply flexibility, demand management flexibility, logistic service quality, and process competence, have a significant impact on logistic service innovation. This means that logistic services and innovation are very vital to satisfy the customers and growth in Cambodia.
Effects of Bio-Green Fertilizers on Growth and Yield of Tomato in Net House Condition Nan, Phetra; Touch, Visalsok; Horn, Linan; Serey, Mardy
AgriMalS Vol 5 No 2 (2025): Volume 5 Nomor 2 Tahun 2025
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47637/agrimals.v5i2.1833

Abstract

Tomato (Solanum lycopersicum L.) is a widely cultivated crop that is particularly suitable for net house farming due to its high susceptibility to various biotic and abiotic stressors such as diseases, pests, and climate change. This study was conducted to investigate the effects of different levels of bio-green fertilizer on the growth and yield of tomato plants under net house conditions, with the aim of identifying the optimal fertilizer level that produces the highest yield. The experiment was carried out in Thmor Kre Kandal Village, Thmor Kre Commune, Chit Borey District, Kratie Province, over a period of four months and 24 days, from December 14, 2022, to May 10, 2023. Three tomato varieties - Phearum F1, Platinum F1, and Paetai - were used in the study. The experimental design followed a Randomized Complete Block Design (RCBD) with three replications and nine treatment combinations, resulting in a total of 27 subplots. The following growth and yield parameters were measured: stem height, number of branches, number of good fruits, number of damaged fruits, weight of good fruits, weight of damaged fruits, total number of fruits, and total fruit weight. Data collection was performed nine times at 10-day intervals throughout the experimental period. Based on the data analysis, it can be concluded that the interaction between fertilizer levels and tomato varieties significantly influenced plant growth and yield performance. Among the treatment combinations, the interactions involving the Platinum tomato variety T6 (S2F3) and T8 (S3F2) produced the highest total fruit yield and total fruit weight. In particular, treatment T8 (S3F2) - which combined a moderate level of bio-green fertilizer with balanced NPK application - showed the best overall results in terms of good fruit weight, total number of fruits, and total fruit weight. Therefore, this treatment is considered most suitable for net house cultivation and may serve as a model for future greenhouse and net house tomato production systems.