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Journal : Abdi Masyarakat

Pengembangan Daya Tarik Desa Wisata Mekar Sari Kecamatan Narmada Kabupaten Lombok Barat Uyun, Musmiratul; Juanita, Juanita; Darayani, Dhiafah Hera
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4180

Abstract

Pengembangan sumber daya dan potensi pariwisata daerah dapat memberikan sumbangan bagi pembangunan ekonomi. Pemerintah Daerah Lombok Barat berupaya mendorong tumbuhnya desa-desa wisata berbasis potensi lokal untuk menciptakan destinasi-destinasi wisata baru, salah satunya yaitu Desa Mekar Sari, Kecamatan Narmada, Lombok Barat. Untuk mengoptimalkan jumlah wisatawan yang mengunjungi Desa Mekar Sari maka pengembangan dan pengelolaannya akan didorong menjadi Desa Wisata berbasis Agrowisata. Kegiatan yang dilakukan berupa membuat spot foto di lokasi wisata yang menjadi daya tarik bagi pengunjung dan melakukan promosi serta sosialisasi objek wisata Mekar Sari kepada masyarakat menggunakan media sosial berupa Facebook, Youtube dan Instagram. Kegiatan pengabdian ini berjalan dengan lancar dan baik, masyarakat merasakan manfaat yang didapatkan, pembuatan spot foto memperindah tempat wisata yang ada sehingga menarik minat pengunjung untuk datang ke Desa Mekar Sari.
Socialization of Ecotourism Improvement Strategy in Teratak Village Uyun, Musmiratul; Puspita, Baiq Hasta; Wibisana, Gunawan; Alpiransyah, Alpiransyah; Maulana, Andrian
Abdi Masyarakat Vol 5, No 2 (2023): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v5i2.5925

Abstract

Ecotourism is a form of tourism that focuses on the sustainability of the natural environment and the active participation of local communities in the management and development of tourist destinations. Teratak Village, as one of the areas rich in natural and cultural potential, has the opportunity to develop the ecotourism sector to improve community welfare while preserving the environment. This research aims to explain the process of socialization of ecotourism improvement strategies in Teratak Village. The research method used is a qualitative approach with data collection techniques through in-depth interviews, participatory observation, and analysis of related documents. The results showed that the socialization of ecotourism improvement strategies in Teratak Village involved collaborative steps between the village government, local communities, and related parties. The socialization process begins with the identification of the potential of natural, cultural, and human resources that can be integrated into ecotourism products. Next, through participatory meetings and workshops, a sustainable ecotourism development strategy was formulated. Socialization is followed by communicating this strategy to the entire community through public meetings, local media, and environmental awareness campaigns. In the socialization process, the importance of active community involvement in the management of ecotourism destinations was emphasized. Education on the importance of environmental preservation and sustainable.
Increasing Kebon Ayu Village Weaving Business Results Through Product Information Media Online Weaving Product Marketing Training Uyun, Musmiratul; Syakirin, Syakirin; Ardina, Zety; Kurniawan, Arjun; Purma, M. Raga Al Abtad; Afrianti, Feni
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8474

Abstract

Kebon Ayu Village is one of the weaving production centers in West Lombok Regency. However, the development is not as significant as other weaving centers on Lombok Island, namely Pringgasela Village, East Lombok Regency, Sukarara and Sade Villages, Central Lombok. October 2023 in Kebon Ayu village illustrates that songket and Bendang weaving in Kebon Ayu village is carried out in each resident's house, the weaver mothers sit on the tumah terrace and in the berugaq in front of the house to finish the woven cloth that is being worked on. The weaving products are marketed through safekeeping to traveling cloth traders to homes and offices in West Lombok and even Mataram. Because of this, we are carrying out community service with the theme of Improving Weaving Results in Kebon Ayu Village through Product Information Media, which includes online marketing training armed with product photos that have been made by service providers. With this service activity It is hoped that this will open up new opportunities for Kebon Ayu Village weavers to develop. With the digitalization of marketing, woven products are no longer only for local needs, such as events make And turn around, but also a superior commodity that is in demand outside Lombok.