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All Journal Jurnal Ilmiah Ecobuss Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Priyo, Didik
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Economics, Econometrics & Finance

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Journal : Jurnal Ilmiah Ecobuss

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Pengaruh Kualitas Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Pada Perusahaan Shopee Liana, Yuyuk; Putri, Intan; Djafri, Taufik; Priyo, Didik
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1866

Abstract

This study aims to determine the effect of Product Quality on Consumer Loyalty through Consumer Satisfaction. This study uses primary data whose data collection uses a questionnaire. In this study, researchers used the Research Instrument Test (Validity Test, Reliability Test), SEM PLS, Model Accuracy Test (R-Square, Hypothesis Test) with the help of SMART PLS 4. The population in this study were all STIE Malangkucecwara Management Department students totaling 100. The results of the research obtained using the t test show that Product Quality has a significant positive effect on Customer Satisfaction with a result of 0.000, Product Quality has no significant positive effect on Customer Loyalty with a result of 0.070, and Customer Satisfaction has a significant positive effect on Customer Loyalty with a result of 0.000. Keywords: Product Quality, Consumer Loyalty, Consumer Satisfaction.
Co-Authors Djafri, Taufik Pujiastuti, Widanarni Putri, Intan Sabrina, Elsi Yuyuk Liana