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All Journal JURNAL MANAJEMEN Jurnal Ilmu Manajemen (JIMMU) Research In Management and Accounting (RIMA) Jurnal Disrupsi Bisnis Research In Management and Accounting (RIMA)
Poernomo, Tri Tjahjo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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THE IMPACT OF BRAND TRUST TOWARD LOYALITY CUSTOMER PERTALITE IN DEPO PERTAMINA MOJOKERTO Poernomo, Tri Tjahjo
RIMA - Research In Management and Accounting Vol 3, No 2 (2020): December
Publisher : Faculty of Business, Widya Mandala Surabaya Catholic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v3i2.3051

Abstract

This study aims to analyze the effect of the viability (dov) and imtentonality (doi) dimensions on customer loyalty. The research sample consisted of 43 permanent pertalite participants who made repeat purchases at DEPO PERTAMINA Prajurit Kulon, Mojokerto, through the accidental sampling method approach (Cooper & Emory, 1995). It is concluded that H1 of research: the truth is accepted, H2 of research: the truth is accepted. Where loyalty is a manifestation of the moral it is positive shown by consumers to their retailers, in line with the opinion (Autry et al. 2007). The research model is quite accurate in predicting the linear influence of brand trust (dov & doi) on customer loyalty, representing 43 permanent participants who made intention purchases.
THE ANALYSIS OF ATTITUDE STRUCTURE DIFFERENCES (COGNITIVE, AFECTIVE, CONATIVE) INTAKO’ CONSUMERS, TANGGULANGIN SIDOARJO Setyadarma, Bambang; Poernomo, Tri Tjahjo
RIMA - Research In Management and Accounting Vol 3, No 2 (2020): December
Publisher : Faculty of Business, Widya Mandala Surabaya Catholic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v3i2.3052

Abstract

The research objective in this research article aim to understand and examine more deeply the relevance of these consumer attitudes as a basic concept to satisfy the various needs of a consumer in an integrated and organized manner in the field. The research sampling used a cluster sampling approach (Cooper & Emory, 1995), divided into 3 clusters: cognitive cluster (25 participants), affective cluster (25 participants), conative cluster (25 participants) as regular consumers of INTAKO products Tanggulangin, Sidoarjo. The research hypothesis can be accepted factually. Based on the grouping of the three components of attitude above, the writer can conclude that it is the cognitive component that plays a greater role in consumers when they want to make a purchase decision for a product or service. This reality has closed relevance to social phenomena that are generally accepted in various circles of society.
Stimuli pengaruh brand ambassador terhadap purchase intention melalui mediasi consumer satisfaction Poernomo, Tri Tjahjo
JURNAL MANAJEMEN Vol 13, No 3 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i3.10067

Abstract

Artikel penelitian ini, bertujuan mengidentifikasi keempirisan stimuli pengaruh duta merek terhadap minat beli konsumen melalui mediasi pembentukan nilai-nilai kepuasan pelanggan di lotte mart dewasa ini. Artikel penelitian ini bersifat inferensial statistika (mengidentifikasi kempirisan hipotesis observasi secara faktual). Aktivitas penelitian dilaksanakan pada bulan pebruari 2021 di lokasi lotte mart, Waru Sidoarjo. Subyek penelitian dalam artikel ini terdiri dari keseluruhan pelanggan tetap lotte mart.  Metode penyamplingan responden dilakukan melalui pendekatan sampel penilaian terhadap 60 partisipan penggiat belanja di lotte mart. Identifikasi instrument penelitian dilakukan melalui bantuan media kuesioner observasi. Keseluruhan elemen duta merek (truthwothness, attractiveness, expertise) berpengaruh positip terhadap minat beli melalui mediasi kepuasan pelanggan. Aktivitas pembelian kembali akan terwujud jika pelanggan merasa puas secara optimal melalui proses rangsangan pemasaran yang berkelanjutan dalam jangka panjang.  
THE IMPACT OF BRAND TRUST TOWARD LOYALITY CUSTOMER PERTALITE IN DEPO PERTAMINA MOJOKERTO Poernomo, Tri Tjahjo
Research In Management and Accounting (RIMA) Vol. 3 No. 2 (2020): December
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v3i2.3051

Abstract

This study aims to analyze the effect of the viability (dov) and imtentonality (doi) dimensions on customer loyalty. The research sample consisted of 43 permanent pertalite participants who made repeat purchases at DEPO PERTAMINA Prajurit Kulon, Mojokerto, through the accidental sampling method approach (Cooper & Emory, 1995). It is concluded that H1 of research: the truth is accepted, H2 of research: the truth is accepted. Where loyalty is a manifestation of the moral it is positive shown by consumers to their retailers, in line with the opinion (Autry et al. 2007). The research model is quite accurate in predicting the linear influence of brand trust (dov & doi) on customer loyalty, representing 43 permanent participants who made intention purchases.
THE ANALYSIS OF ATTITUDE STRUCTURE DIFFERENCES (COGNITIVE, AFECTIVE, CONATIVE) INTAKO’ CONSUMERS, TANGGULANGIN SIDOARJO Setyadarma, Bambang; Poernomo, Tri Tjahjo
Research In Management and Accounting (RIMA) Vol. 3 No. 2 (2020): December
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v3i2.3052

Abstract

The research objective in this research article aim to understand and examine more deeply the relevance of these consumer attitudes as a basic concept to satisfy the various needs of a consumer in an integrated and organized manner in the field. The research sampling used a cluster sampling approach (Cooper & Emory, 1995), divided into 3 clusters: cognitive cluster (25 participants), affective cluster (25 participants), conative cluster (25 participants) as regular consumers of INTAKO products Tanggulangin, Sidoarjo. The research hypothesis can be accepted factually. Based on the grouping of the three components of attitude above, the writer can conclude that it is the cognitive component that plays a greater role in consumers when they want to make a purchase decision for a product or service. This reality has closed relevance to social phenomena that are generally accepted in various circles of society.
Implikasi Pengaruh Experiental Marketing Terhadap Kepuasan Konsumen Di Pasar Blauran Kotamadya Surabaya Poernomo, Tri Tjahjo
Jurnal Disrupsi Bisnis Vol. 4 No. 5 (2021): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v4i5.11696

Abstract

Penelitian ini bertujuan mengidentifikasikan implikasi pengaruh experiential marketing (sense, feel, think, act, relate) terhadap aktualisasi tercapainya nilai kepuasan konsumen di pasar Blauran Kodya Surabaya. Sampel penelitian terdiri dari 60 partisipan konsumen penggiat belanja   di pasar Blauran Kodya Surabaya melalui pendekatan metode purposive sampling. Parameter  sense  tidak berpengaruh secara positip terhadap kepuasan, parameter feel berpengaruh positip secara bermakna terhadap kepuasan pelanggan, parameter think berpengaruh positip secara bermakna terhadap kepuasan pelanggan, parameter act  berpengaruh negatif secara bermakna terhadap kepuasan pelanggan, parameter relate  berpengaruh negatip secara bermakna terhadap kepuasan pelanggan, terindikasikan kondisional persepsi para partisipan tersebut manakala berbelanja di pasar blauran lebih mengutamakan dimensional sense dikuti oleh feel, think maupun act secara komprehensif. Optimalisasi keberhasilan pencapaian nilai kepuasan pelanggan dapat teraktualisasikan melalui kolaborasi pemberdayaan elemen-elemen experiental marketing (sense, feel, think, act, relate) guna merelevansikan kepositipan sikap loyal pelanggan secara nyata dewasa ini. Kata kunci: Experiental Marketing; Kepuasan Konsumen; Purposive Sampling
KORELASI MULTIVARIATE BRAND TRUST DENGAN PURCHASE INTENTION KONSUMEN GREEN TEA DI DESA MENGANTI, GRESIK Poernomo, Tri Tjahjo
Jurnal Ilmu Manajemen (JIMMU) Vol. 6 No. 1 (2021)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v6i1.11078

Abstract

             Artikel penelitian ini bertujuan untuk mengukur kedekatan hubungan multivariat kepercayaan merek (dimensi viabilitas & dimensi intensionalitas) dengan niat beli. Sampel penelitian terdiri dari 60 partisipan pengkonsumsi minuman green tea di desa menganti, melalui pendekatan judgement sample (Cooper & Emory, 2013). Model hottelings memiliki kontribusi dominan terhadap koefisien korelasi r multivariat antara dua model lainnya yaitu (55,49%), (124,7%), (44,50%). Dijelaskan bahwa parameter dimensi intensionalitas (x2) memiliki koefisien korelasi r multivariat dominan (13,4%), dibandingkan dengan parameter dimensi viabilitas (x1) yang memiliki koefisien korelasi r multivariat (1%), hal ini didukung oleh analisis eigenvalues yang menyimpulkan bahwa terdapat hubungan yang cukup kuat antara parameter observasi brand trust dengan parameter observasi niat beli (74.4%). Hal ini sejalan dengan penelitian Fang, Chiu & Wang, (2011) yang mengungkapkan bahwa terdapat hubungan positif antara kepercayaan merek dengan niat membeli kembali. Penelitian H1 dan H2 dapat diterima secara empiris.Kata Kunci:  kepercayaan merek, sampel penilaian, niat beli             This article study aims to measure the closeness of the multivariate relationship between brand trust (viability and intentionality dimensions) and purchase intention. The research sample consisted of 60 participants who consumed green tea drinks in the Menganti village, through a judgment sample approach (Cooper & Emory, 2013). The hottelings model has a dominant contribution to the multivariate correlation coefficient r between the other two models, namely (55.49%), (124.7%), (44.50%). It was explained that the dimension of intentionality parameter (x2) has a dominant multivariate correlation coefficient r (13.4%), compared to the viability dimension parameter (x1) which has a multivariate r correlation coefficient (1%), this is supported by eigenvalues analysis which concludes that there are There is a strong correlation between the brand trust observation parameters and the purchase intention observation parameters (74.4%). This is in line with research by Fang, Chiu and Wang, (2011) which revealed that there is a positive relationship between brand trust and repurchase intention. H1 and H2 research can be accepted empirically.Keywords:  brand trust; assessment samples; purchase intention
Co-Authors Bambang Setyadarma, Bambang