Bambang Setyadarma, Bambang
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PENGARUH KESADARAN LINGKUNGAN DAN NILAI PELANGGAN TERHADAP NIAT BELI ULANG BERAS ORGANIK PADA KONSUMEN WANITA DI SURABAYA Setyadarma, Bambang; Prayitno, Budi
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 10, No 1 (2012): Edisi April
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v10i1.126

Abstract

The purpose of this study was to prove the influence of environmental awareness and the customer value toward repurchase intention of organic rice. The population in these research were all the consumers who buy organic rice in Surabaya, while the sampling technique used in this study was purposive sampling. The sample criterion were women in age over 25 years, had married and had bought organic rice. The sample size were 100 women as buyers of organic rice in 10 hypermarkets and 1 supermarkets in Surabaya. Testing the hypothesis in this study using multiple linear regression that was used to examine the effect of environmental awareness and customer value on repurchase intention of organic rice.The result of multiple linear regression indicated that environmental awareness (X1) and customer value (X2) had impact on repurchase intention (Y).
ANALISIS PENGARUH PENERAPAN INFORMASI AKUNTANSI MANAJEMEN TERHADAP KEBERHASILAN PERUSAHAAN JASA PEMBORONGAN SWASTA DI JAWA TIMUR Setyadarma, Bambang
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 1, No 3 (2003): Edisi Desember
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v1i3.158

Abstract

The direction of this research there is for testing as empirical as much as of strong regression contribution about management accounting information's implementation, companies old, leaders status, an education with leaders experience or kindly about business job service companies for successful 's private jon service companies at East Java. Relevantion about about regresion contribution management accounting information's implementation togethers indicator-indicator for companies successful of private job service as empirical be able to verified's really, where management accounting information to own of factor more essential in decision making process specially about necessaries side comopanies management internal. The sample of research there is private companies middle class to high that stay at East Java area that doing operationals activity until 2002 years, 5 years minimum, to pass East Java Bina Marga Public Job Dines service of Area Office. Data analysis for this riser do it with using Analysis of Variance (F Test). This case to show analysis as clear that successful companies in regression model be able to estimate with good enough by support factor of succesful about it that is: an education and companies experience leader (best linear biased estimator).
PENGARUH FITUR KARAKTER TERHADAP SIKAP KONSUMEN ATAS MEREK MELALUI KEPERCAYAAN KARAKTER PADA PRODUK ES KRIM PADDLEPOP Setyadarma, Bambang
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 14, No 1 (2018): Edisi April
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v14i1.411

Abstract

This research goal is to measure the influence of Character feature for Customer Atitude on the Brand through the Trust of Character for Paddlepop Ice Cream Product. Samples of this research used 115 respondents. The Sampling technique use non probability sampling (direct of sampling method). Finaly, these research implication try to explain that the Character Feature at the variances: Expertise on Trust of Customer, Relevance for Trust of Customer,and Nostalgy for Trust of Customer have a significant influences to consumer attitude which hypothesis test under level of tolerance about 5%. This research also find that Trust of Customer has an influent to The Customer Atitude. Critical Path Coefficient Analysis of Expertise to The Trust of Customer about 26,5%, Relevancy on The Trust of Customer about 63,8%, Nostalgy on The Trust of Customer about 55,5% and Trust of Customer to The Customer Atitude for Brand about 3,4%. So this research accepted Hypotesis of 1, Hypotesis of 2, Hypotesis of 3, Hypotesis of
ANALISIS KOMUNIKASI ORGANISASI SEBAGAI VARIABEL MODERATOR DARI PENGARUH KINERJA TERHADAP KEPUASAN KERJA PADA KARYAWAN BAGIAN PRODUKSI PT. BUMI MENARA INTERNUSA SURABAYA Setyadarma, Bambang
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 3, No 9 (2005): Edisi Desember
Publisher : Research Institution and Community Service Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v3i9.219

Abstract

Berdasarkan ulasan masalah kinerja, kepuasan kerja dan komunikasi, dapat dibuktikan bahwa interaksi antara kinerja dan komunikasi organisasi (dalam hal ini sebagi variabel moderator) memiliki pengaruh yang signifikan terhadap kepuasan kerja. Hal ini terkait topik penelitian yaitu: Analisis Komunikasi Organisasi Sebagai Variabel Moderator Pengaruh Kinerja Terhadap Kepuasan Kerja Pada Karyawan Bagian Produksi PT Bumi Menara Internusa Surabaya ". Hipotesa pertama yang menyatakan bahwa kinerja mempunyai pengaruh yang signifikan terhadap kepuasan kerja karyawan harian tetap bagian produksi PT. Bumi Menara Internusa Surabaya, dapat diterima kebenarannya. Hal ini dibuktikan oleh nilai F hitung sebesar 66,394 dengan p- value < 0,05 dan t hitung sebesar 8,148 dengan p-value < 0, 05. Hipotesa kedua yang menyatakan bahwa komunikasi organisasi memiliki pengaruh signifikan atas pengaruh kinerja terhadap kepuasan kerja karyawan harian tetap bagian produksi PT. Bumi Menara Internusa, dapat diterima kebenarannya. Hal ini dibuktikan oleh nilai F hitung sebesar 74,809 dengan p-value < 0,05 dan t hitung sebesar 6,021 dengan tingkat s ignifikansi p-value < 0, 05.
THE ANALYSIS OF ATTITUDE STRUCTURE DIFFERENCES (COGNITIVE, AFECTIVE, CONATIVE) INTAKO’ CONSUMERS, TANGGULANGIN SIDOARJO Setyadarma, Bambang; Poernomo, Tri Tjahjo
RIMA - Research In Management and Accounting Vol 3, No 2 (2020): December
Publisher : Faculty of Business, Widya Mandala Surabaya Catholic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v3i2.3052

Abstract

The research objective in this research article aim to understand and examine more deeply the relevance of these consumer attitudes as a basic concept to satisfy the various needs of a consumer in an integrated and organized manner in the field. The research sampling used a cluster sampling approach (Cooper & Emory, 1995), divided into 3 clusters: cognitive cluster (25 participants), affective cluster (25 participants), conative cluster (25 participants) as regular consumers of INTAKO products Tanggulangin, Sidoarjo. The research hypothesis can be accepted factually. Based on the grouping of the three components of attitude above, the writer can conclude that it is the cognitive component that plays a greater role in consumers when they want to make a purchase decision for a product or service. This reality has closed relevance to social phenomena that are generally accepted in various circles of society.
THE ANALYSIS OF ATTITUDE STRUCTURE DIFFERENCES (COGNITIVE, AFECTIVE, CONATIVE) INTAKO’ CONSUMERS, TANGGULANGIN SIDOARJO Setyadarma, Bambang; Poernomo, Tri Tjahjo
Research In Management and Accounting (RIMA) Vol. 3 No. 2 (2020): December
Publisher : Fakultas Bisnis Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v3i2.3052

Abstract

The research objective in this research article aim to understand and examine more deeply the relevance of these consumer attitudes as a basic concept to satisfy the various needs of a consumer in an integrated and organized manner in the field. The research sampling used a cluster sampling approach (Cooper & Emory, 1995), divided into 3 clusters: cognitive cluster (25 participants), affective cluster (25 participants), conative cluster (25 participants) as regular consumers of INTAKO products Tanggulangin, Sidoarjo. The research hypothesis can be accepted factually. Based on the grouping of the three components of attitude above, the writer can conclude that it is the cognitive component that plays a greater role in consumers when they want to make a purchase decision for a product or service. This reality has closed relevance to social phenomena that are generally accepted in various circles of society.