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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora
Joko Samboro
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SPREI SLEEP LITE DI ACE HARDWARE ICON MALL GRESIK. Muhammad Fikri; Joko Samboro
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i5.2501

Abstract

Penelitian menggunakan metode penelitian kuantitatif dengan dua variabel bebas Kualitas Produk (X1) dan Hardware (X2) serta variabel terikat keputusan pembelian (Y). Penelitian ini menggunakan metode pengumpulan data penyebaran kuesioner terhadap 100 responden. Teknik sampling yang digunakan yaitu purposive sampling. Teknik analisa data yang digunakan adalah uji regresi linier berganda, koefisien determinasi dan uji hipotesis. Hasil persamaan regresi menyatakan Kualitas Produk dan Harga secara parsial berpengaruh positif terhadap Keputusan Pembelian. Dari hasil penelitian ini disarankan agar Ace Hardware dapat meningkatkan kualitas yang lebih tinggi dengan memiliki harga ekonomis dengan built quality yang sama bagusnya dengan produk Sprei sebelumnya, Ace Hardware sebaiknya bekerja sama dengan public figure dengan menciptakan produk dengan edisi terbatas, dan menggunakan iklan sebagai media promosinya sehingga konsumen dapat memperoleh informasi mengenai Sprei Sleep lite melalui media sosial maupun media massa.
PENGARUH CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK STARBUCKS DI KOTA MALANG Grace Yohana Br.Sihotang; Joko Samboro
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1483

Abstract

Penelitian ini bertujuan menganalisis pengaruh yang diberikan oleh variabel citra merek dan gaya hidup terhadap keputusan pembelian, baik secara parsial maupun simultan. Penelitian ini dilaksanakan menggunakan metode kuantitatif dengan data yang dikumpulkan melalui penyebaran kuesioner secara daring kepada 100 konsumen Starbucks di kota Malang. Dan analisis dari data yang dihasilkan diproses menggunakan aplikasi SPSS. Hasil dari penelitian ini menunjukkan bahwa data yang dipergunakan adalah valid dan reliabel. Setiap variabel secara parsial berpengaruh terhadap keputusan pembelian dan menunjukkan bahwa citra merek dan gaya hidup secara simultan berpengaruh positif terhadap keputusan pembelian. Berdasarkan hasil penelitian dapat disimpulkan bahwa variabel citra merek dan gaya hidup berpengaruh terhadap keputusan pembelian. Diharapkan perusahaan lebih meningkatkan citra merek agar menciptakan trend yang baik dan bersinggungan dengan gaya hidup masyarakat. Dari situ konsumen dapat dengan mudah untuk memutuskan pembelian.
PENGARUH HEDONIC MOTIVATION DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE (STUDI PADA MAHASISWA TAHUN AKADEMIK 2022-2023 PROGRAM STUDI D-IV MANAJEMEN PEMASARAN JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI MALANG) Nabila Sajidah; Joko Samboro
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1486

Abstract

Tujuan utama penelitian ini adalah: untuk mengetahui pengaruh Hedonic Motivation dan Gaya Hidup terhadap keputusan pembelian pada e-commerce Shopee. Hedonic Motivation dan Gaya Hidup merupakan salah satu aspek yang mempengaruhi Keputusan Pembelian terhadap suatu produk. penelitian kuantitatif ini memiliki variable bebas yaitu Hedonic motivation, Gaya Hidup, dan variable terikat Keputusan Pembelian. Dengan teknik non probability sampling, dengan jumlah penelitian sebanyak 80 responden. Analisis data menggunakan analasis regeresi berganda. Hasil penelitian menunjukan data yang dipergunakan valid dan reliabel. Semakin meningkat Hedonic Motivation dan Gaya Hidup semakin tinggi Keputusan pembelian. Setiap variabel secara parsial berpengaruh terhadap keputusan pembelian dan menunjukkan bahwa Hedonic Motivation dan Gaya Hidup secara simultan berpengaruh terhadap Keputusan Pembelian. Pengaruh total variabel yang diteliti terbilang rendah. Berdasarkan hasil penelitian dapat disimpulkan bahwa variabel Hedonic Motivation dan Gaya Hidup berpengaruh terhadap Keputusan Pembelian, diharapkan perusahaan lebih meningkatkan kemenarikan informasi mengenai fitur ulasan dan mengembangkan informasi pada aplikasi Shopee, agar konsumen dapat dengan mudah dan cepat untuk memutuskan pemebelian.
Pengaruh Kelompok Referensi dan Harga Terhadap Keputusan Pembelian HP Xiaomi di Xiaomi Store MOG Kota Malang Muhammad Alfan Faidzin; Joko Samboro
Ebisnis Manajemen Vol. 3 No. 2 (2025): June : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i2.848

Abstract

This research is a quantitative descriptive research by using purposive sampling technique. The data are obtained from 100 respondents who use Xiaomi products and have made purchases at the Xiaomi store MOG Malang City. For data analysis, this research uses multiple linear regression analysis. The results of multiple linear regression analysis indicate that the reference group and price variables have a positive effect on purchasing decisions. The results of the F test show that the reference group and price variables have a simultaneous effect on purchase decisions. The results of the T test show that the reference group has a partial effect on the purchase decision and also the price has a partial effect on the purchase decision. Based on this research, it can be concluded that the reference group and price have a positive effect on purchasing decisions. It is suggested that the brand can carry out various kinds of promotion so that they can be accepted by all groups such as parents, not only teenagers. Besides, the brand can maintain their low prices but at the same time good quality that make customers want to buy Xiaomi cell phone products.
Pengaruh Kualitas Produk dan Lokasi Terhadap Keputusan Pembelian di Keripik CV Cita Mandiri Batu Dania Khriesma Devy; Joko Samboro
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3zxzh775

Abstract

Product quality and location are important factors that influence consumer purchasing decisions. Product quality shapes perceptions of value and satisfaction, while a strategic location facilitates access and attracts consumers, although limited access can be a constraint. This study aims to examine the influence of product quality and location, both partially and simultaneously, on purchasing decisions at CV Cita Mandiri.This research was a quantitative study involving two independent variables product quality and location and one dependent variable, purchasing decision. Data were collected through questionnaires distributed to 80 consumers of CV Cita Mandiri using purposive sampling. The data were analyzed using multiple linear regression to measure the effect of the two variables on purchasing decisions. The results showed that product quality had a significant effect on purchasing decisions. Location also had a significant influence. Simultaneously, both variables affected consumer purchasing decisions. However, other factors beyond product quality and location also contributed to purchasing decisions.The conclusion that can be drawn is that product quality and location play an important role in shaping consumers’ purchasing decisions at CV Cita Mandiri. The company is advised to maintain and improve product quality, including taste, durability, and packaging. In addition, improving location accessibility is necessary to make it easier for consumers to reach, for example by expanding the parking area or strengthening marketing through digital platforms to reach a wider market.
Pengaruh Kualitas Pelayanan dan Keberagaman Produk Terhadap Loyalitas Pelanggan di Toko Emas Berkah Arifin 2 Kota Blitar Mella Sukma Setiawan; Ayu Sulasari; Joko Samboro
Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ms4nf089

Abstract

The dynamic development of the global economy has contributed to business growth in developing countries, including Indonesia, particulary in the fashion sector. Gold jewelry is one of the most in-demand fashion items, especially among women. Toko Emas Berkah Arifin 2 in Blitar city is known for its quality service and diverse product offerings. This study aims to examine the effect of service quality and product diversity on customer loyalty at Toko Berkah Arifin 2 in Blitar city. This research was quantitative, involving three variables service quality, product diversity, and customer loyalty. The study used observation and questionnaires for data collection, and through purposive sampling, obtained 97 respondents who were customers of Toko Emas Berkah Arifin 2 in Blitar City. Data analysis was conducted with multiple linear regression, using SPSS 26 for Windows. The hypothesis testing results showed that both partially and simultaneously, service quality and product diversity had a positive and significant impact on customer loyalty. Service quality contributed more strongly than product diversity, indicating that customers were more loyal to stores offering consistent, responsive, and expectation-aligned service.Based on the results of this study, it can be concluded that enhancing service quality and product diversity is essential for building customer loyalty at Toko Emas Berkah Arifin 2 Blitar City. Providing excellent service and offering a wide range of products contribute to customer comfort and satisfaction, thereby strengthening loyalty in competitive market.
Pengaruh Kualitas Pelayanan dan Electronic Word of Mouth Terhadap Keputusan Pembelian di Rayz UMM Hotel Malang Ika Fadila Ayu Lestari; Joko Samboro; Rizky Kurniawan Murtiyanto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6ed3cz17

Abstract

Economic growth in various parts of the world, including Indonesia, has shown rapid development. One of the most promising sectors is the hospitality industry, supported by Indonesia’s rich cultural heritage and favorable economic conditions. Hotels play an important role in this sector by providing quality service, creating customer satisfaction, and building long-term relationships. Rayz UMM Hotel Malang is one such hotel that has actively maintained communication with its customers through social media, contributing to a positive image and strong customer engagement.This study employed a quantitave approach. Data were obtained through observation and questionnaires. Sampling was conducted using probability method with a purposive sampling technique, involving a total of 100 respondent. The questionnaire result were measured using a likert scale. Data analysis was carried out using multiple linier regression with SPSS 26 for windows. The result of both partial and simultaneous hypothesis testing indicated that service quality and electronic word of mouth have a positive and significant influence on purchasing decisions at Rayz UMM Hotel Malang. The findings show that service quality variabel has a greater contribution compared to electronic word of mouth. Based on the results of the study, it can be concluded that service quality and electronic word of mouth are important factors that contribute to customer satisfaction. Therefore, it is recommended that the hotel improve its services and strengthen customers’ emotional loyalty through personalized services, the provision of rewards or membership programs, and communication strategies that encourage customers to provide positive recommendations.  
Analisis SWOT Sebagai Strategi Pengembangan UMKM (Studi Kasus pada Pecel Blitar & Rawon Mbak Dwi di Sengkaling Kabupaten Malang) Salsabila Rahmantia Sumartuti; Joko Samboro; Ita Rifiani Permatasari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g4vqah44

Abstract

Pecel Blitar and Rawon Mbak Dwi is a culinary business that has been operating for ten years. Despite its longevity, the business currently faces challenges in maintaining sustainability and achieving growth in an increasingly competitive market. To address these challenges, it is essential to continuously analyze both the internal and external business environtments (SWOT). This study aims to analyze / identify internal and external factors and develop strategic recommendations through SWOT analysis. This research employed qualitative method. Primary data were collected through in-depth interviews with selected informants. The data collection techniques included observation and documentation. SWOT analysis was used to assess the internal & external environment and to formulate strategic business development strategies alternatives. The analysis involved identifying strengths, weaknesses, opportunities, and threats, followed by weighting, rating, and scoring using the IFAS and EFAS matrices.The research identified six strength factors, six weaknesses factors, five opportunity factors, and five threat factors. Based on the SWOT analysis, the IFAS matrix yielded a score of 2,83, while the EFAS matrix yielded a score of 3,22, placing the business in SWOT Quadran I, which indicated strong strengths and opportunities. The recommended strategy was the SO strategy, including product variation with affordable pricing.  The study concluded that Pecel Blitar & Rawon Mbak Dwi leveraged its strengths and opportunities to enhance business performance. It is recommended that Pecel Blitar & Rawon Mbak Dwi should be able to innovate products and optimize marketing strategies through social media.
CONSTRUCTIVISTIC-BASED ENTREPRENEURSHIP LEARNING MODEL, ITS INFLUENCE ON THE ATTITUDES, ENTREPRENEURIAL COMPETENCE AND ENTREPRENEURIAL MOTIVATION OF STUDENTS OF BUSINESS ADMINISTRATION DEPARTMENT, STATE POLYTECHNIC OF MALANG Fullchis Nurtjahjani; Joko Samboro
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2409

Abstract

The purpose of this research is to test the suitable structural learning model and which a learning model of entrepreneurship based in constructivism can build attitude and entrepreneurial motivation of students. This research includes explanatory research or hypothesis testing. The subject of this research is from the student in Business Administration Polytechnic State of Malang who has passed the Entrepreneur subject. The sampling has been done by multistage sampling by random sampling. Data analysis used Structural Equation Modeling (SEM). Based on the results of the study and discussion, it shows that constructivist-based entrepreneurship learning has an effect on entrepreneurial attitudes and entrepreneurial competence. Furthermore, constructivist-based entrepreneurship learning has no effect on entrepreneurial motivation. Other results show that entrepreneurial attitudes and competence have no effect on entrepreneurial motivation. The indirect hypothesis shows that there is an effect of constructivist-based entrepreneurship learning on entrepreneurial attitudes but there is no significant effect on entrepreneurial motivation, and there is a significant effect between constructivist-based entrepreneurship learning) and entrepreneurial competence but there is no positive and significant effect on the entrepreneurial motivation variable.
Pengaruh Kualitas Pelayanan dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan pada Konsumen Wizzmie Tlogomas Malang Marienella Dyva Saskya; Ayu Sulasari; Joko Samboro
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wfje8e24

Abstract

Service quality and customer experience are important factors influencing customer loyalty in the food industry, including at the Wizzmie Tlogomas Malang restaurant. Based on observations, there was a discrepancy between positive customer reviews on Google Maps and the actual service conditions on-site, such as dirty plates on empty tables and inconsistent service. This study aims to analyze the influence of service quality and customer experience on customer loyalty at Wizzmie Tlogomas Malang, both partially and simultaneously. This study uses a quantitative approach with an explanatory research design. The variables studied include service quality, customer experience, and customer loyalty. Data were collected through observation, questionnaires, and interviews. Using purposive sampling, 100 respondents were selected from consumers who had made at least two purchases at Wizzmie Tlogomas. Data were analyzed using validity and reliability tests, multiple linear regression, and t-tests and F-tests with the assistance of SPSS software. The results showed that service quality has a positive and significant effect on customer loyalty. In addition, customer experience also has a positive and significant effect on customer loyalty. Overall, service quality and customer experience have a positive and significant effect on customer loyalty. From the results of this study, it can be concluded that service quality and customer experience influence customer loyalty, so Wizzmie Tlogomas Malang needs to maintain consistent service and create positive experiences to keep customers loyal.
Co-Authors Ayu Sulasari Dania Khriesma Devy Grace Yohana Br.Sihotang Ika Fadila Ayu Lestari Ita Rifiani Permatasari Marienella Dyva Saskya Mella Sukma Setiawan Muhammad Alfan Faidzin muhammad fikri Nabila Sajidah Nurtjahjani, Fullchis Rizky Kurniawan Murtiyanto Salsabila Rahmantia Sumartuti