Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic Research and Financial Accounting
Muhamad Muwidha
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF TOURISM FACILITIES AND PROMOTIONS ON THE INTEREST OF VISITING TOURISTS IN SUMBERINGIN BATH NATURAL TOURISM IN MALANG REGENCY Mahmudatul Himma; Fullchis Nurtjahjani; Lilies Nur Aini; Muhamad Muwidha
International Journal of Economic Research and Financial Accounting Vol 2 No 4 (2024): IJERFA JULY 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v2i4.163

Abstract

The tourism sector is one of the pillars of the Indonesian economy and is a major contributor to foreign exchange. The growth of the tourism sector makes tourist destination managers compete to attract tourists to visit. The high interest of tourists in visiting can trigger the possibility of making a decision to visit a destination. The aim of this research is to determine the relationship between tourist facilities and promotions on visiting interest. The population in this study were tourists from the Sumberingin Bathing Nature Tourism. This research used a purposive sampling technique with a sample size of 100 tourists. The data collection method is through observation, interviews, questionnaires, while the data analysis method used is Multiple Linear Regression Analysis. The research results show that tourist facilities partially influence interest in visiting, promotions partially influence interest in visiting. The research results also show that tourist facilities and promotions simultaneously influence interest in visiting the Sumberingin Baths Nature Tourism.
THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY Mahmudatul Himma; Fullchis Nurtjahjani; Diana Eka Poernamawati; Asminah Rachmi; Muhamad Muwidha; Ane Fany Novitasari
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3720

Abstract

This study aims to analyze the influence of Branding and Packaging on consumer purchasing decisions. In an era of increasingly tight market competition, factors such as brand image and packaging design play an important role in attracting consumer attention and influencing purchasing decisions. This study uses a quantitative approach with a survey as a method of data collection. The population in this study were consumers of UMKM (Micro, Small, and Medium Enterprises) Cahaya Rasa, Wringinsongo Village, Malang Regency. The number of samples in this study was 180 people using a purposive sampling technique. The data collected will be analyzed using multiple linear regression. The results of the study show that Branding and Packaging have a significant role in influencing consumer purchasing decisions at UMKM Cahaya Rasa. The stronger the brand image that is built and the more attractive and informative the product packaging offered, the higher the likelihood of consumers making purchases.
Co-Authors Ane Fany Novitasari Asminah Rachmi Diana Eka Poernamawati Lilies Nur Aini Mahmudatul Himma Nurtjahjani, Fullchis