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A CRITICAL DISCOURSE ANALYSIS OF ONLINE MEDIA NEWS OF OMNIBUS LAW CONTENT IN KOMPAS.COM Kartika Sari, Yuni; Pradipta, Bramantya
TANDA Vol 1 No 04 (2021): SASTRA DAN BAHASA
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

The main purpose of this research is to complete one of the requirements for completing the study. The study is going to present about Critical Discourse Analysis in online media of Omnibus Law content, in addition, this research aims to reveal ideology in a discourse. The results of this study are expected to be useful in the understanding the term of CDA. This study aim is to reveal the ideology that implied in online news about controversial articles in the content of Omnibus Law in kompas.com and The study include its’ textual context, social cognition and social context to analyze the ideology contained therein. This research is conducted using qualitative research method that is entirely based on the novel and various supporting sources such as journals, articles, or websites.
PERSUASION IN EMMA WATSON’S SPEECH AT ONE YOUNG WORLD A CRITICAL DISCOURSE ANALYSIS Christina , Sarah; Pradipta, Bramantya
TANDA Vol 2 No 03 (2022): SASTRA DAN BAHASA
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

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Abstract

The purpose of the study is to analyze persuasive element and ideology contained in Emma Watson’s speech at One Young World (2016). Theory of Fairclough about persuasion in speech was applied in order to get the result. The study used Fairclough’s theory which consists of three stages; the description level, the interpretation level, and the explanation level. The result of the analysis discovered that Emma Watson’s speech contained persuasion through vocabulary, figurative language, grammatical process, passivization, modality, pronouns, reported speech, and repetition. In addition, the ideologies behind her speech are the ideology of unity, gender equality, and feminism.
Multimodal Analysis of Pepsi Advertisement Video in Youtube Kusumastuti, Ayutia; Pradipta, Bramantya
Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Vol. 3 No. 1 (2024): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND CULTURAL STUDIES
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/uncollcs.v3i1.4490

Abstract

This research explores multimodal analysis of Pepsi advertisements on YouTube and focuses on semiotic system based on Anstey and Bull's theory. This theory applied to three Pepsi advertisements using a qualitative descriptive method. The goal is to understand how the semiotic system in Pepsi advertisements conveys messages and builds a strong brand image. The research collected a total of 95 data points from the three advertisements. Linguistic analysis recorded 17 data points, visual analysis gathered 27 data points, audio analysis included 10 data, gestural analysis recorded 32 data points, spatial analysis included 9 data points. By combining these aspects together, this study provides an understanding of how Pepsi advertising conveys messages and builds a dynamic and modern brand image. Keywords: Advertisement, Discourse, Multimodal, Pepsi, Semiotic System.
An Analysis of Apology Strategies Used by Characters in Inside Out Movie Farhan, Wildan; Pradipta, Bramantya
Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Vol. 3 No. 1 (2024): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND CULTURAL STUDIES
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/uncollcs.v3i1.4625

Abstract

Apology is crucial in communication for maintaining social harmony and resolving conflicts. This research examines apology strategies used by characters in the 2016 Oscar-winning animated movie "Inside Out." The objectives are to identify the coding schemes of apology strategies in the characters' utterance and determine the most dominant ones. Using Klimczak and Pawlak's (2014) theory and a qualitative descriptive method, data were collected by analyzing the characters' utterances in the movie. Employing a micro-linguistic pragmatic approach, the study reveals that direct apology strategies are predominantly used, influenced by factors like the severity of the infraction, social status, and cultural background. After analyzing the apology strategies in "Inside Out," researchers found 90 utterances: Illocutionary Force Indicating Device (IFID) with 18 appearances, Explanation or account of the situation (EXPL) with 17 appearances, Internal intensifiers (INT) with 11 appearances, Promise of Forbearance (FORB) with 10 occurrences, Offer of Repair (REPR) with 7 occurrences, Phatic communion (PC) with 5 occurrences, and the most dominant, Acknowledgment of responsibility (RESP), with 22 occurrences. The methodology involved qualitative observation and analysis of the movie, categorizing and coding the apology strategies. The study underscores the importance of direct apologies in animated films and their impact on interpersonal relationships and character development, contributing to the theoretical understanding of apology strategies and offering practical insights for further research in pragmatics and communication studies. Future research could explore more genres and contexts to validate and expand these findings.
An Analysis of Flouting Maxim in Utterances of Main Characters in Elemental: Forces of Nature Movie Nur Imani, Sofia Ayu; Pradipta, Bramantya
Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Vol. 3 No. 1 (2024): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND CULTURAL STUDIES
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/uncollcs.v3i1.4627

Abstract

This research aims to determine the flouting of the maxims used in the main character of Elemental: Forces of Nature movie through qualitative methods using Herbert Paul Grice's theory of cooperative principles. To conduct this study, the researcher collected data by observing the utterances produced by the characters Amber Lumen and Wade Ripple in the Elemental: Forces of Nature movie, which was downloaded from the Disney+ Hotstar application. The purpose of this research is to determine the types of flouting maxims. Then, identify and analyze flouting maxims often used in the main character's utterances. The findings show that the main character flouts the maxim forty times in this movie. It is known that the maxim of quantity appears fourteen times, the maxim of quality appears four times, the maxim of relevance appears nineteen times, and the maxim of manner appears three times. This means that the maxim of relevance is the maxim most often flouted by the main character, while the least flouted maxim is the maxim of manner. Wade Ripple frequently flouts the maxim of relevance ten times, and Amber Lumen only nine times. Lastly, Amber Lumen often flouts the maxim of manner three times. Keywords: Cooperative Principle, Elemental: Forces of Nature, Flouting Maxim, Herbert Paul Grice’s Theory.
Sebuah Analisis Strategi Permintaan Maaf dalam Ujaran Karakter dalam Film Trilogi Rumah Spider-Man Harijanto, Felicia Meila; Pradipta, Bramantya
PARAFRASE : Jurnal Kajian Kebahasaan & Kesastraan Vol 24 No 2 (2024): Parafrase Vol. 24 No. 2 Oktober, 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/parafrase.v24i2.11820

Abstract

Abstract. This research aims to analyze the types of apology strategies and find out the most dominant type of apology strategies in Spider-Man Home Trilogy movies. Spider-Man Home Trilogy Movies consist of Spider-Man Homecoming, Spider-Man Far From Home, and Spider-Man No Way Home. This research used a descriptive qualitative method. The researcher used Ishihara and Cohen's (2010) theory of apology strategies. The result of this research is 116 apology strategies in the Spider-Man Home Trilogy movies, which are divided into 90 An Expression of an Apology, 15 Acknowledgment of Responsibility, 5 An Explanation or Account, 4 An Offer of Repair and 2 A Promise of Non-Recurrence. An Expression of an Apology is the most dominant apology strategy in the Spider-Man Home Trilogy movies because complex relationships and conflicts between characters. The protagonist character dominates An Expression of an Apology type of apology strategy compared to the antagonist, who does not do it often. This is because the protagonist experiences complex relationships with his surroundings and conflicts with antagonists that impact his real life. To resolve the conflict, the direct apology strategy An Expression of an Apology is needed to repair the relationship. Keywords: Apology, Apology Strategies, Pragmatics, Spider-Man
Aggravating Language Used by Male and Female Characters’ in The Bad Boys Movies Pamuji, Indah Ratri Sekar; Pradipta, Bramantya
PERFORMANCE: JOURNAL OF ENGLISH EDUCATION AND LITERATURE Vol 4, No 1: February (2025) Performance: Journal of Language Education and Literature
Publisher : State University of Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/performance.v4i1.70890

Abstract

This research aims to analyze the types of aggravating language, and find differences in the use of aggravating language in characters’ utterances in Bad Boys for Life (2020) and Bad Boys Ride or Die (2024). This research uses a descriptive qualitative method. This study uses data sources from the utterances of the movies Bad Boys for Life (2020) and Bad Boys Ride or Die (2024) and uses data on all characters in the movies Bad Boys for Life (2020) and Bad Boys Ride or Die (2024). The research used theory by Lachenicht (1980) to analyze aggravating language. The results of this study are 50 aggravating language, 6 off-record, 10 bald on record, 18 positive aggravation, and 16 negative aggravation. The study indicated that male characters often using aggravating language than female characters to assert dominance of their position and show power to the interlocutor, as well as illustrating how the roles of men and women in socializing, especially the intent and purpose in using aggravating language.        Keywords: Aggravation Strategy; Language; Movies Bad Boys; Pragmatics; Speech Act
Perancangan Konten Audio Visualdesa Wisata Desa Kebontunggul, Mojokerto Sebagai Media Informasi Dan Promosi Rizqi, Muchamad; Andrianto, Novan; pradipta, Bramantya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.4356

Abstract

Artikel ini secara mendalam menjelaskan perancangan dan pengembangan website resmi Konten Audio Visual Desa Wisata Kebontunggul, Mojokerto di Pacet, Mojokerto, dapat diakses melalui Konten Audio Visual. Website ini dianggap sebagai komponen krusial dalam upaya memajukan dan mengkomunikasikan destinasi pariwisata. Proses perancangannya melibatkan metode Design Thinking, dengan fokus utama pada pengalaman pengguna. Tujuan utama dari website ini adalah memberikan informasi yang komprehensif mengenai atraksi wisata, kekayaan budaya lokal, pilihan akomodasi, kelezatan kuliner, dan jadwal acara kultural di Konten Audio Visual Desa Wisata Kebontunggul, Mojokerto. Melalui pendekatan kreatif, penggunaan warna yang tepat, dan tipe huruf yang disesuaikan, website ini diharapkan mampu menjadi alat yang sangat efektif dalam memperkenalkan Konten Audio Visual Desa Wisata Kebontunggul, Mojokerto kepada calon pengunjung. Lebih dari sekadar sebagai platform informasi, website ini dianggap sebagai jembatan yang menghubungkan pengunjung dengan kekayaan alam dan warisan budaya yang dimiliki Konten Audio Visual Desa Wisata Kebontunggul, Mojokerto. Dengan demikian, tidak hanya memberikan manfaat positif bagi pengunjung, tetapi juga memberikan dampak positif pada komunitas lokal. Oleh karena itu, diharapkan bahwa dukungan terhadap perkembangan sektor pariwisata di wilayah tersebut akan semakin meningkat, menciptakan dampak positif yang berkelanjutan bagi Konten Audio Visual Desa Wisata Kebontunggul, Mojokerto dan masyarakatnya.
Textual Function of Discourse Markers: A Study of Gender Differences in Call Her Daddy "Ed Sheeran: You Either Love Me or Hate Me" on YouTube Setyawan, Diky; Pradipta, Bramantya
Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Vol. 4 No. 1 (2025): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND CULTURAL STUDIES
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/uncollcs.v4i1.5985

Abstract

Abstract This study investigates the textual functions of discourse markers (DMs) and explores gender-based differences in their usage in a real-life podcast conversation. The data source is the discourse markers from the utterances in the YouTube podcast Call Her Daddy, titled “Ed Sheeran: You Either Love Me or Hate Me,” featuring Alex Cooper as the host and Ed Sheeran as the guest. This research employs Brinton’s (1996) framework to categorize the textual functions of DMs and applies Deborah Tannen’s (1990) Difference Theory to examine gendered communication styles. Using a descriptive qualitative method, the study identifies 788 total discourse markers: 591 produced by the male speaker and 197 by the female speaker. The most dominant category of textual function was fillers, followed by information indicators and sequence/relevance markers. The findings reveal that Ed Sheeran, although male, frequently used fillers and repair markers typically associated with rapport-style communication. Meanwhile, Alex Cooper, despite using fewer DMs overall, relied heavily on topic switchers and turn-taking markers, aligning with her role as host. These patterns support Tannen’s theory that male speakers tend to emphasize information and logical structure (report talk), while female speakers focus on maintaining conversational flow and interpersonal rapport (rapport talk). The study highlights how discourse markers function not only as linguistic tools but also as reflections of gender identity, conversational role, and interactional purpose in digital media discourse. Keywords: discourse markers, gender differences, podcast, pragmatics, textual functions
A Gricean Analysis of Maxim Flouting in Inside Out (2015) and Inside Out 2 (2024) Movie Prameswari, Galuh Nastiti Citra; Pradipta, Bramantya
Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Vol. 4 No. 1 (2025): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND CULTURAL STUDIES
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/uncollcs.v4i1.6155

Abstract

This study examines the flouting of Gricean maxims in the animated films Inside Out (2015) and Inside Out 2 (2024). Using Grice’s Cooperative Principle (1975) as the theoretical framework, this research identifies the types of flouting maxims and analyzes how they contribute to character interactions. A descriptive qualitative method was used to analyze 52 utterances from the movies. The findings show that all four types of maxims were flouted: manner (19 instances), relation (15), quality (9), and quantity (8). The data of this study are the utterances from the movies Inside Out (2015) and Inside Out 2 (2024). These floutings were used by characters to express sarcasm, avoid direct responses, or convey emotions indirectly. For example, characters like Anxiety and Riley often flouted the maxims to reflect inner conflict or nervousness, while others used flouting to create humor or shift the topic. The study concludes that flouting maxims in these films serves not only as a pragmatics device but also strengthens emotional expression and character development. This pragmatic strategy enriches the dialogue and makes character interactions more realistic. By understanding these instances of maxim flouting, viewers and learners can develop better interpretive skills and communication awareness.