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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Unri Conference Series: Community Engagement Sintesa Digital Theory, Culture & Society
Rizqi, Muchamad
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Optimalisasi Pengelolaan Media Sosial sebagai Strategi Pemasaran Digital dalam Upaya Pengembangan Desa Kebontunggul Mojokerto sebagai Desa Wisata Rizqi, Muchamad
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.338-342

Abstract

Social media has now become one of the digital marketing strategies considered quite effective, especially in the context of developing tourism potential in villages. Lembah Mbencirang, located in Kebontunggul Village, Gondang Subdistrict, Mojokerto Regency, is currently the main tourist attraction of Kebontunggul Village. However, the tourism promotion at this location is considered less than optimal due to several factors, including the lack of facilities and infrastructure to support the production of audiovisual content used as a means of tourism marketing through social media, resulting in less attractive photos and videos. The method used involves providing training and assistance in content creation for Instagram. Through Instagram, various information about tourism potential and community activities in Lembah Mbencirang can be widely accessed by both local communities and potential tourists. By utilizing features such as videos, images, and stories, social media managers can create engaging narratives that persuasively attract the attention and interest of people to visit Lembah Mbencirang. The use of Instagram as a social media platform is an effective digital marketing strategy to promote local tourism potential, such as Lembah Mbencirang in Kebontunggul Village, Mojokerto, which has the potential to drive economic growth and community development.
STRATEGI PEMASARAN POLITIK CALEG PEMULA ERI IRAWAN DALAM MEMBANGUN CITRA POLITIK DI KOTA SURABAYA Suriyadi Putra, Andre Muslim; Rizqi, Muchamad; Prayogo, Moh Dey
Sintesa Vol 4 No 01 (2025): Jurnal Sintesa Volume 4 No 01 Januari 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i01.12686

Abstract

ABSTRACT This study focuses on digging deeper into how the political communication strategies of politicians build their image in the eyes of the public, by using the concept of political marketing it will certainly make it easier for political actors to build an image in the eyes of the public, there are several indicators that support political actors in building an image including: publicity, political campaigns, and personal branding. By using a descriptive qualitative research method, researchers will get answers by interviewing one of the political actors in Surabaya, in the results of the study there are several aspects and stages that drive an image of political actors such as going directly to the field and building cooperation with local community leaders, in addition to building cooperation with local community leaders, political actor Eri Irawan also builds a conclusion of the relationship long before the election period begins so that it is easier to be recognized by the public. In conclusion, Eri Irawan's political image has been formed long before entering the world of politics because Eri Irawan has gone into the field by helping the community in solving social problems in his area. Keywords: Political Communication, Political Marketing, Political Campaings, Eri Irawan, Image of Political
Media relations strategy of the public relations of the University of August 17, 1945 Surabaya in the maintenance of the image of the institution Fadhilla, Adrian Ali; Rizqi, Muchamad; Pradana, Bagus Cahyo Shah Adhi
Digital Theory, Culture & Society Vol. 1 No. 1 (2023): July
Publisher : C-DISC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61126/dtcs.v1i1.3

Abstract

This study aims to analyze the public relations media strategy in maintaining the image of the University of 17 August 1945 Surabaya. This type of research is descriptive qualitative research. The research subjects were Untag Surabaya public relations and mass media journalists. Data were collected using interview, observation and documentation methods. The collected data were then analyzed through data reduction, data presentation, and drawing conclusions. To ensure the validity of the data, this research used triangulation technique. The results of this study indicate that the media relations strategy of Untag Surabaya Public Relations in maintaining the image of Universitas 17 August 1945 Surabaya is carried out in accordance with established procedures. This can be seen from the role of Untag Surabaya Public Relations in the form of publishing press releases, holding press conferences, placing advertorial advertisements to the appropriate segment of mass media through the media list. Public Relations of Untag Surabaya establishes a close relationship with mass media colleagues through media gathering events, provides media center facilities to work, gather information, establish two-way communication with journalists regarding the activities to be carried out.
Perancangan Konten Audio Visualdesa Wisata Desa Kebontunggul, Mojokerto Sebagai Media Informasi Dan Promosi Rizqi, Muchamad; Andrianto, Novan; pradipta, Bramantya
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.4356

Abstract

Artikel ini secara mendalam menjelaskan perancangan dan pengembangan website resmi Konten Audio Visual Desa Wisata Kebontunggul, Mojokerto di Pacet, Mojokerto, dapat diakses melalui Konten Audio Visual. Website ini dianggap sebagai komponen krusial dalam upaya memajukan dan mengkomunikasikan destinasi pariwisata. Proses perancangannya melibatkan metode Design Thinking, dengan fokus utama pada pengalaman pengguna. Tujuan utama dari website ini adalah memberikan informasi yang komprehensif mengenai atraksi wisata, kekayaan budaya lokal, pilihan akomodasi, kelezatan kuliner, dan jadwal acara kultural di Konten Audio Visual Desa Wisata Kebontunggul, Mojokerto. Melalui pendekatan kreatif, penggunaan warna yang tepat, dan tipe huruf yang disesuaikan, website ini diharapkan mampu menjadi alat yang sangat efektif dalam memperkenalkan Konten Audio Visual Desa Wisata Kebontunggul, Mojokerto kepada calon pengunjung. Lebih dari sekadar sebagai platform informasi, website ini dianggap sebagai jembatan yang menghubungkan pengunjung dengan kekayaan alam dan warisan budaya yang dimiliki Konten Audio Visual Desa Wisata Kebontunggul, Mojokerto. Dengan demikian, tidak hanya memberikan manfaat positif bagi pengunjung, tetapi juga memberikan dampak positif pada komunitas lokal. Oleh karena itu, diharapkan bahwa dukungan terhadap perkembangan sektor pariwisata di wilayah tersebut akan semakin meningkat, menciptakan dampak positif yang berkelanjutan bagi Konten Audio Visual Desa Wisata Kebontunggul, Mojokerto dan masyarakatnya.
REPRESENTASI OBJEKTIVIKASI SEKSUAL PADA PEREMPUAN DI DUNIA MAYA DALAM FILM LIKE AND SHARE (Analisis Wacana Kritis Sarah Mills) Suwito, Afdholul Arrozy; Rusmana, Dewi Sri Andika; Rizqi, Muchamad
Sintesa Vol 4 No 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.132162

Abstract

This study aims to analyze the representation of sexual objectification of women in cyberspace as depicted in the film Like and Share, directed by Gina S. Noer. The film was chosen for its explicit portrayal of sexual explotation, non-consensual distribution of intimate content, and its impact on women in the digital era. The research applies Sara Mills Model of Critical Discourse Analysis, which focuses on subject positioning within texts, power relations, and their connection to broader social structures. Stuart Hall theory of representation is used to explore how meanings surrounding women’s bodie and sexuality are constructed and produced through cinematic language. The findings reveal that women in the film are portrayed as sexual objects through the camera gaze, character narratives, and the influence of social media. However, thefilm also positions women as active subjects who develop awareness and resist various forms of objectification. Thus, Like and Share not only reproduces dominant meanings regarding female sexuality but also creates a space for critique and reflection on patriarchal digital culture
Co-Authors Dewi Sri Andika Rusmana Fadhilla, Adrian Ali Moh. Dey Prayogo Novan Andrianto Pradana, Bagus Cahyo Shah Adhi Pradipta, Bramantya Suriyadi Putra, Andre Muslim Suwito, Afdholul Arrozy