Claim Missing Document
Check
Articles

Found 2 Documents
Search

Analisis Rantai Pemasaran Produk Industri Meubel PD. Tabulik Imlabla, Wilma N.; Limba, Samuel; Sahureka, Mersiana; Keliwouw, Makbul A.
MAKILA Vol 13 No 2 (2019): Makila : Jurnal Penelitian Kehutanan
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.275 KB) | DOI: 10.30598/makila.v13i2.2439

Abstract

The PD. Tabulik furniture industry is one of the furniture industries that is believed to be superior in global competition. Therefore, strategic policies related to the optimal marketing chain are needed in maintaining business sustainability amid market competition. Consequently, the research aims to analyze the marketing chain of furniture industry products. The research method uses survey methods and in-depth interviews with all marketing channel components and the marketing chain analysis of the research object's outcome. The results show that the marketing chain is used by PD. Tabulik is a short marketing channel model that is direct producers to end consumers and is still limited in the Maluku region. The products' marketing chain gets shorter and shorter, so the final consumer is not charged with the purchase cost. But PD.Tabulik needs to fix the marketing chain management and marketing mix efficiently and optimally.
KAJIAN KONFLIK PENGELOLAAN SUMBER DAYA HUTAN ANTARA PT. BINTANG LIMA MAKMUR DAN MASYARAKAT NEGERI SEPA KECAMATAN AMAHAI KABUPATEN MALUKU TENGAH Hatalia, Siti Janaram; Silaya, Thomas M.; Imlabla, Wilma N.
MARSEGU : Jurnal Sains dan Teknologi Vol. 3 No. 1 (2026): MARSEGU : Jurnal Sains dan Teknologi
Publisher : PT. BARRINGTONIA ASIATICA LESTARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69840/marsegu/3.1.2026.89-100

Abstract

Forests have important ecological, economic, and socio-cultural roles for communities; however, their management often triggers conflicts between local communities and companies. This study aims to analyze the factors causing conflict and its characteristics between the Sepa Village community and PT. Bintang Lima Makmur in forest management. The research employed a descriptive qualitative method with purposive sampling involving 30 respondents consisting of community members and company employees. Data were collected through observation, questionnaires, interviews, literature study, and documentation, and analyzed using the Miles and Huberman model. The results show that the conflict is driven by three main factors: economic aspects (50% of respondents indicated high wage-related conflicts due to wage discrepancies, delays, and lack of transparency), environmental aspects (90% of respondents perceived moderate to high environmental impacts, including deforestation, pollution, and habitat degradation), and socio-cultural aspects (70% of respondents reported high conflict related to customary forests and land rights due to disruption of living space and sacred values). The conflict is destructive in nature as it causes losses and tensions, but it also has constructive potential in encouraging solutions and positive changes.