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All Journal Jurnal Manajemen Bisnis Jurnal Riset Hesti Medan Akper Kesdam I/BB Medan
Lestari, Septia Dwi
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Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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Pengaruh Penggunaan Selebriti Dalam Iklan Terhadap Minat Beli Konsumen Dengan Citra Merek Sebagai Variabel Mediasi (Studi Kasus Iklan Shampo Pantene Versi Ralin Shah) Lestari, Septia Dwi; Asdinardju, Asnawi
Jurnal Manajemen Bisnis Vol. 6 No. 1: March 2015
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Purpose of the research to analyze "The Effect of celebrity in advertising to consumer buying interest with brand image as mediation variabel (Study On Advertising Shampo Pantene Version Ralin Shah)". The subject of research are the students of  Universitas Muhammadiyah Yogyakarta who ever knew / saw the Pantene shampoo advertisement which starring by Raline shah. In this research, the sample are 130 respondents selected by using purposive sampling method. The collecting of sample by using purposive sampling technique. The Analysis tools are simple and multiple linear regression. Before performing data analysis, first performed instrument quality testing include validation testing and reliability testing.The results of the analysis show that the credibility, attractiveness, trustworthiness, expertise and endorse simultaneously very influential to interesting consumers, the attractiveness is important and positive effect to the brand image, the trustworthiness is important and positive effect to the brand image, the expertise is positive and significant to the brand image, the endorse is positive and significant to the image brand, brand image of the emergency against buying intention, and brand image is able to act as a mediation effect of attractiveness, trustworthiness, expertise and endorse to consumer purchase intention.
Hubungan Pengetahuan Mahasiswa tentang Siaga Bencana dengan Kesiapsiagaan dalam Menghadapi Bencana Banjir di STIKes RSPAD Gatot Soebroto Wijayanti, Rina; Raidanti, Dina; Lestari, Septia Dwi
Jurnal Riset Hesti Medan Vol 10, No 2 (2025): Edisi Desember
Publisher : Akademi Keperawatan Kesdam I/Bukit Barisan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34008/jurhesti.v10i2.362

Abstract

Knowledge of disaster preparedness plays a crucial role in enhancing individuals’ readiness to face disasters, including floods. This study aims to analyze the relationship between university students’ knowledge of disaster preparedness and their level of readiness to face floods. The method used is a quantitative study with a descriptive-correlational approach. Data were collected through a questionnaire distributed to 200 students at a university in a flood-prone area. The results indicate that most students possess sufficient knowledge regarding disaster preparedness; however, their level of preparedness remains low, particularly in terms of physical preparation and emergency supplies. Correlation analysis indicates a significant positive relationship between students’ knowledge of disaster preparedness and their preparedness to face floods (p < 0.05). Based on these findings, it is recommended that disaster preparedness education programs be strengthened among students to improve their preparedness for flood disasters. This study is expected to provide insights for university administrators and relevant institutions in designing more effective disaster preparedness training and awareness programs.
Co-Authors Asdinardju, Asnawi Dina Raidanti Rina Wijayanti