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All Journal JAMBIS : Jurnal Administrasi Bisnis
Susmonowati, Trinik
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Viral Marketing Dan Brand Image Terhadap Minat Beli Produk Somethinc Di Platform Tik Tok Shop (Studi Kasus Pada Para Pengguna Tik Tok di Wilayah Bekasi Timur) Lisnawati, Lisnawati; Susmonowati, Trinik
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4974

Abstract

Maintaining healthy skin is a positive lifestyle that everyone does regularly. Generally, what happens to a woman, it has become an urge for them to always look beautiful and be the main of everyone's attention. Healthy skin is one of the important points for all communities. The diversedemands in caring for the skin drive skincare businesses to innovate in theirproducts; all of this is done to make it easier for consumers to choose self-care products. This study aimed to examine the influence of viral marketingand brand image have on buying interest in Somethinc products on the TikTok Shop platform. This research used quantitative methods and data obtained through distributing questionnaires. The sample in this study werecustomers who had purchased Somethinc products and obtained 120respondents. Data analysis used multiple linear regression. The results of this study indicated that Viral Marketing (X1) partially has a positive and significant effect on Purchase Intention (Y) for Somethinc Products on the TikTok Shop Platform by 53,5%. Partially, Brand Image (X2) has a positiveand significant effect on Buying Interest (Y) in Somethinc Products on the TikTok Shop Platform by 81,3%. Viral Marketing (X1) and Brand Image (X2)together have a positive and significant effect on Buying Interest (Y) in Somethinc Products on the TikTok Shop Platform by 88% and the remaining 12% is influenced by other variables not examined.
Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Pt. Polar Solusindoutama 2019-2022 Trimustofa, Ageng; Susmonowati, Trinik
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3745

Abstract

In an increasingly competitive era of globalization, companies in various industrial sectors are required to develop effective marketing strategies to boost sales volume, maintain market share, and adapt to intense competition. This research focuses on PT. Polar Solusindo Utama, which operates in the photocopier sales, rental, and service industry in Bekasi, Indonesia, during the period of 2018- 2022. The research aims to analyze the marketing strategies implemented by the company and their impact on sales volume. The observation results indicate that PT. Polar Solusindo Utama has faced stiff competition from similar competitors in the region. The company has adopted marketing strategies that encompass the Marketing Mix, including product management, pricing, distribution, and promotion.Over the years, the company experienced fluctuations in the number of customers renting and purchasing their photocopier machines. However, in 2021-2022, a significant increase in the number of customers renting and buying machines occurred. This research also notes the impact of the increased number of customerson the company's revenue, with revenue tending to rise after 2020. Based on thesefindings, the research aims to analyze the marketing strategies employed by PT. Polar Solusindo Utama to explain the fluctuations in sales volume and achieve revenue growth. This research has significant implications for similar companies in the same industry seeking to compete and increase sales volume amid intense competition.
PENGARUH BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT UNILEVER INDONESIA, TBK Pujiati, Puput; Susmonowati, Trinik
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3986

Abstract

This research aims to determine the impact of promotion costs and distribution costs on sales volume at PT Unilever Indonesia. Tbk. The research method used is the quantitative descriptive method. The data collection technique used is secondary data, including analysis of the financial statements of PT Unilever Indonesia. The sampling technique used in this study is a purposive sampling; covering data on promotional costs and distribution costs incurred by PT Unilever Indonesia, Tbk, and sales volume over a span of 10 years (.2013 to 2022). The data analysis used is multiple linear regression analysis using IBM Statistics software version 26. The results of this study indicate that Promotion Costs have an impact on Sales Volume by 72.6%. Distribution Costs have an impact on Sales Volume by 91.7%. Promotion Costs and Distribution Costs have a significant impact on Sales Volume. Promotion Costs and Distribution Costs affect the Sales Volume variable simultaneously with a score of 0, 948 or 94.8%, where 5.2% is affected by other variables that are not included in this research.
209| Jurnal Administrasi Bisnis Vol 4 No 3 Juni 2024 PENGARUH PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN DI BUNDA BIC CLINIC VIDA BEKASI Melviana, Dewi; Susmonowati, Trinik
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 3: Juni 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i3.4086

Abstract

Patient satisfaction can be achieved if the needs, desires, and expectations can be fulfilled through the services they receive. One of the factors is the cost incurred. The price set must be appropriate and follow the patient's income. Another aspect that can increase the number of consumers is promotion. Promotion plays an essential role in communicating the product's value to potential customers. This research aims to determine the effect of promotion and price on customer satisfaction at Bunda BIC Clinic Vida Bekasi. The research method used is the descriptive quantitative method. The data collection technique used is primary data distributed through questionnaires. The number of samples involved was 110 respondents. This research was conducted at Bunda BIC clinic Vida Bekasi. The data analysis used was multiple linear regression analysis processed on the SPSS software version 24. The results showed that promotion and price partially have a significant positive effect on customer satisfaction. Promotion and price simultaneously significantly affect customer satisfaction at Bunda BIC Clinic Vida Bekasi by 26.2%. While the remaining 73.8% is influenced by other variables or factors outside this research. From the results of this research, it is expected that the clinic management can maximize the use of social media for promotion and reach more customers. In addition, it is necessary to collaborate with influencers with thousands of active followers on social media.
Co-Authors L. Lisnawati Melviana, Dewi Pujiati, Puput Trimustofa, Ageng