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All Journal Jurnal Ilmu Manajemen (JIM) International Journal of Economics, Management, Business, and Social Science
Taraoktavia, Viyo Tri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Experiential Marketing dan Zoo Image terhadap Revisit Intention dengan Experiential Satisfaction sebagai Variabel Intervening Taraoktavia, Viyo Tri; Indarwati, Tias Andarini
Jurnal Ilmu Manajemen Vol 9, No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v9n3.p%p

Abstract

The sustainability of a tourist attraction is reflected by the experiential satisfaction of visitors to tourism objects. One of the influencing factors is to create engaging experiential marketing and make an impression on the visitor's mind and the image attached to the company. Experiencing engaging experiential marketing and a good image from the company makes visitors feel experiential satisfaction and revisit intention. This study aims to determine the effect of experiential marketing and zoo image on revisit intention with experiential satisfaction as an intervening variable. This study used 200 samples with a non-probability sampling technique using the purposive sampling method. Data were collected using an online questionnaire. The analytical tool in this research is path analysis using AMOS and IBM SPSS. Based on the study results, experiential marketing positively affects experiential satisfaction and revisit intention directly, unlike the zoo image, which positively affects experiential satisfaction but not revisit intention. As a suggestion, Surabaya Zoo can improve visitors' image, such as improving the services provided and adding engaging experiential marketing to attract visitors' engagement again in the future.
MARKET SEGMENTATION ANALYSIS OF ALMOND CRISPY PRODUCTS IN UD PAWON KUE Taraoktavia, Viyo Tri; Indarwati, Tias
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.27

Abstract

MSME competition in the era of globalization is getting tougher. One of them is UD Pawon Kue. Market segmentation is needed to sustain and increase business. This study aims to analyze the market segmentation of crispy almond products at UD Pawon Kue. The study used 200 samples with purposive sampling technique. Data was collected using an online questionnaire. The analysis technique used is cluster analysis with the SPSS program. Based on the research, found three clusters of consumers. The first cluster is called quality-hunting consumers, the second cluster is called uncommitted consumers and the third cluster is loyal customers.
Co-Authors Indarwati, Tias Tias Andarini Indarwati