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All Journal International Journal of Economics, Management, Business, and Social Science
Indarwati, Tias
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Market Orientation And Business Performance: Insights From Recent Research Trends And Cluster Analysis Indarwati, Tias; Paramita, R.A. Sista; Kautsar, Achmad; Asandimitra, Nadia
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 3 (2024): September 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i3.439

Abstract

Business performance is a critical aspect that demands significant attention from firms as it serves as the primary determinant of organizational success and sustainability. The literature suggests that market orientation plays a pivotal role in influencing business performance outcomes. This study employs VOS Viewer to analyze data from 64 relevant articles identified from the Scopus database in the fields of Business, Management and Accounting, Economics, Econometrics and Finance, and Social Science. The cluster analysis reveals five clusters: Cluster 1 - Entrepreneurial Competitive Advantage in SMEs, Cluster 2 - Performance-Driven Green Management, Cluster 3 - Focused Strategy in Family Business, Cluster 4 - Information-Driven Customer Service, and Cluster 5 - Impact-Driven Small Market Enterprises. Entrepreneurial orientation and innovation have proven crucial in shaping the competitive advantage and business performance of SMEs, with market orientation significantly aligning organizational strategies with market demands and customer needs. This strategic approach enhances market responsiveness, innovation, and competitive advantage of SMEs in a dynamic and competitive business environment.
MARKET SEGMENTATION ANALYSIS OF ALMOND CRISPY PRODUCTS IN UD PAWON KUE Taraoktavia, Viyo Tri; Indarwati, Tias
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.27

Abstract

MSME competition in the era of globalization is getting tougher. One of them is UD Pawon Kue. Market segmentation is needed to sustain and increase business. This study aims to analyze the market segmentation of crispy almond products at UD Pawon Kue. The study used 200 samples with purposive sampling technique. Data was collected using an online questionnaire. The analysis technique used is cluster analysis with the SPSS program. Based on the research, found three clusters of consumers. The first cluster is called quality-hunting consumers, the second cluster is called uncommitted consumers and the third cluster is loyal customers.
Analysis of Factors Affecting Consumer Intention to Buy Honda Genio Motorcycles Sugandha, Adita Primadana; Bella, Catresia Martha; Indarwati, Tias
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i2.28

Abstract

This study aims to determine what factors influence consumer intentions to buy Honda Genio motorcycles. The author uses various sources, both research journals and from various books. In this study using an explanatory research design, this design is also called an exploratory design. The conclusion of this study is that consumers' purchase intentions are influenced by two main factors, namely product quality and brand image. Product quality is a consideration for consumers in making purchases because if consumers feel that they are suitable for Honda Genio and the product can meet their needs, then consumers make the decision to buy Honda Genio. Meanwhile, brand image is related to attitudes in the form of beliefs and preferences for a brand. Consumers who have a positive image of a brand are more likely to make a purchase.
Characteristics of Instagram Advertising and Intensity of Followers Viewing Advertising Content or Instagram Posts on Purchase Intentions Indarwati, Tias; Paksi, Yudhistira Rangga; Muhajir, Mohc Velian; Avega, Agatha Christy
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i3.29

Abstract

The purpose of this study is to determine the chracacteristics of instagram between advertising and intensity of followers viewing advertising content or instagram posts on buying intentions of Kaos polos Surabaya. This study used a sample of 85 respondents. Multiple linear regression in SPSS software was used to analyze the collected data. The results of the study are to show there is a positive and significant chracacteristics of instagram between advertising and intensity of followers viewing advertising content or instagram posts on purcahse intentions of Kaos polos Surabaya..
Co-Authors Avega, Agatha Christy Bella, Catresia Martha Muhajir, Mohc Velian Nadia Asandimitra Haryono Paksi, Yudhistira Rangga R.A. Sista Paramita Sugandha, Adita Primadana Taraoktavia, Viyo Tri Wiwik Handayani