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All Journal Journal of Midwifery and Nursing Studies Kajian Ekonomi dan Akuntansi Terapan Journal of Midwifery and Nursing Studies
Atika Sulastri
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Economics, Econometrics & Finance Health Professions Nursing Public Health Other

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EFEKTIFITAS TREATMENT BRAST CARE UNTUK MEMPERLANCAR PRODUKSI ASI DI WILAYAH KERJA PUSKESMAS BARUGA Sumarni; Husnul Khatimah; Atika Sulastri; A. Nurhikma Dea Oktavia
JMNS Vol. 1 No. 2 (2019): Edisi November 2019
Publisher : Akademi Kebidanan Tahirah Al Baeti Bulukumba

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Abstract

Mother's Milk (ASI) is one of the most important parts where the production and its smoothness need to be considered by prospective mothers. So many benefits that will be obtained for the mother and of course for the baby. To ensure the implementation of breastfeeding, the Government of Indonesia has regulated by making an official regulation, namely Government Regulation (PP) No. 33 of 2012. The purpose of this study is to determine the effectiveness of the Brast Care Treatment to facilitate milk production in the work area of ??the Baruga Health Center. The design of this research is an analytical survey with a cross sectional approach, namely research that tries to explore how and why this phenomenon occurs. Based on the results of statistical tests with Chi-Square obtained p value of 0.004 (p < 0.05), which means that Brast Care Treatment is effective in increasing breast milk production.
Marketing Strategy to Increase Consumer Purchase Interest at CV. Mitra Agung, Sungai Pinyuh District Atika Sulastri; Yuni firayanti; Marhamah Marhamah
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 4 (2025): Desember : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i4.1833

Abstract

This study aims to analyze the marketing strategies implemented by CV Mitra Agung to increase consumer purchasing interest in the Sungai Pinyuh District. Using a qualitative descriptive approach, data collection was conducted through in-depth interviews, direct observation, and documentation studies. The results of the analysis indicate that the implementation of an integrated marketing mix (product, price, place, and promotion) has been significantly successful in increasing both consumer purchasing interest and loyalty. The main supporting factors for this success include offering products with consistent quality, setting competitive prices compared to competitors, active and creative promotions, especially through the use of social media, and selecting a strategic and easily accessible business location. Despite showing positive results, this study also identified several challenges faced by the company, namely limited operational capital and limited market reach, which need to be addressed for future business development. Based on these findings, several important recommendations are provided, These include continuous innovation in product variants, optimizing and maximizing the use of digital media platforms to increase brand awareness, and improving the quality of customer service. These recommendations are expected to help CV Mitra Agung expand its market share, improve sales performance, and ensure business sustainability.
EFEKTIFITAS TREATMENT BRAST CARE UNTUK MEMPERLANCAR PRODUKSI ASI DI WILAYAH KERJA PUSKESMAS BARUGA Sumarni; Husnul Khatimah; Atika Sulastri; A. Nurhikma Dea Oktavia
Journal Of Midwifery And Nursing Studies Vol. 1 No. 2 (2019): Edisi November 2019
Publisher : Akademi Kebidanan Tahirah Al Baeti Bulukumba

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mother's Milk (ASI) is one of the most important parts where the production and its smoothness need to be considered by prospective mothers. So many benefits that will be obtained for the mother and of course for the baby. To ensure the implementation of breastfeeding, the Government of Indonesia has regulated by making an official regulation, namely Government Regulation (PP) No. 33 of 2012. The purpose of this study is to determine the effectiveness of the Brast Care Treatment to facilitate milk production in the work area of ??the Baruga Health Center. The design of this research is an analytical survey with a cross sectional approach, namely research that tries to explore how and why this phenomenon occurs. Based on the results of statistical tests with Chi-Square obtained p value of 0.004 (p < 0.05), which means that Brast Care Treatment is effective in increasing breast milk production.
Co-Authors A. Nurhikma Dea Oktavia Husnul Khatimah Marhamah Marhamah SUMARNI Sumarni Yuni Firayanti