Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Pengabdian Tri Bhakti
Wahyuni, Ning
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimizing the brand awareness of Gaia Daily and Zuist Leather MSME through the Go online system Harto, Budi; Wahyuni, Ning; Sumarni, Teti
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol 5, No 1 (2021)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jp.v5i1.2944

Abstract

In the current era, where information is absorbed and moved as fast as it is today, every effort needs to keep up with technology development. This program can help existing efforts to help build brand awareness in the public's eyes, find new markets or customers, and increase sales. GAIA Daily and Zuist Leather, as one of the MSMEs in Bandung Indonesia, need this program to increase brand awareness and find new markets. This optimization activity by (1) Providing training on the Internet and its benefits for marketing purposes by doing marketing planning; (2) Provide social media management training such as Instagram and Facebook; (3) Provide training on advertising on social media through Instagram Ads and Facebook Ads. GAIA Daily and Zuist Leather Genuine Leather have been proven by the Go Online System that has been done through Social Media. The results are very good, where Gaia Daily and Zuist Leather Genuine Leather social media has gained market reach and new potential consumers as many as 1,157,119 people from the online platforms used today. This can help MSMEs GAIA Daily and Zuist Leather Genuine Leather increase sales turnover while raising brand awareness in the eyes of its regular consumers.
Model Template Business Plan dalam Menyiapkan Selling Document Business Matching Pemberdayaan UMKM Juara Kota Bandung Wahyuni, Ning; Harto, Budi
Jurnal Pengabdian Tri Bhakti Vol 2 No 2 (2020): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/tribhakti.v2i2.1536

Abstract

There is a need for small and medium business actors to make business planning proposals (Business Plan) in the framework of Business Matching aimed at obtaining funding / capital and other access, can be synergized between business players and investors (pitching) Where in the field, most SMEs do not understand the problem of financial planning with technology. UKM players who do not recognize Excel functions will be facilitated because the required formulas have been included in the related templates. In addition, SMEs that also do not understand accounting in making financial projections will easily present the required financial projections, because the template adapts the necessary accounting concepts, which is integrated in the formula provided. Therefore, this template model is suitable for use by SMEs who do not understand accounting in producing financial reports, also suitable for SMEs who are just starting to take advantage of technology using the Excel application in managing financial data, but do not yet know how to integrate recorded data into financial statement figures. The results of the empowerment of SMEs have shown enthusiasm in making Business Plans based on proper accounting and financial management provisions and can be practiced directly by business actors. The impact of using this Business Plan Template Model can increase the independence of SMEs in making their business plans, used for other needs and as a means of controlling the resources used.
Co-Authors Budi Harto Sumarni, Teti