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<![CDATA[Optimizing the brand awareness of Gaia Daily and Zuist Leather MSME through the Go online system ]]>
<![CDATA[Harto, Budi]]>;
<![CDATA[Wahyuni, Ning]]>;
<![CDATA[Sumarni, Teti]]>
<![CDATA[ Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol 5, No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan, Yogyakarta ]]>
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DOI: 10.12928/jp.v5i1.2944
<![CDATA[In the current era, where information is absorbed and moved as fast as it is today, every effort needs to keep up with technology development. This program can help existing efforts to help build brand awareness in the public's eyes, find new markets or customers, and increase sales. GAIA Daily and Zuist Leather, as one of the MSMEs in Bandung Indonesia, need this program to increase brand awareness and find new markets. This optimization activity by (1) Providing training on the Internet and its benefits for marketing purposes by doing marketing planning; (2) Provide social media management training such as Instagram and Facebook; (3) Provide training on advertising on social media through Instagram Ads and Facebook Ads. GAIA Daily and Zuist Leather Genuine Leather have been proven by the Go Online System that has been done through Social Media. The results are very good, where Gaia Daily and Zuist Leather Genuine Leather social media has gained market reach and new potential consumers as many as 1,157,119 people from the online platforms used today. This can help MSMEs GAIA Daily and Zuist Leather Genuine Leather increase sales turnover while raising brand awareness in the eyes of its regular consumers.]]>
<![CDATA[TINGKAT SUKU BUNGA DAN JUMLAH DEPOSAN TERHADAP DEPOSITO BERJANGKA ]]>
<![CDATA[Harto, Budi]]>;
<![CDATA[Sumarni, Teti]]>;
<![CDATA[Parlina, Lina]]>
<![CDATA[ JAAKFE UNTAN (Jurnal Audit dan Akuntansi Fakultas Ekonomi Universitas Tanjungpura) Vol 10, No 2 (2021): JURNAL AUDIT DAN AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNTAN ]]>
Publisher : <![CDATA[Jurusan Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura ]]>
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DOI: 10.26418/jaakfe.v10i2.50966
<![CDATA[Penelitian yang penulis lakukan bertujuan untuk menganalisis mengenai1) suku bunga deposito terhadap besarnya dana deposito, 2) jumlah deposan terhadap dana deposito di PT. Bank Pembangunan Daerah Jawa Barat dan Banten Tbk,. Kantor Cabang Suci. Metode kuantitatif verifikatif yang menjelaskan hubungan kualitas antara variabel yang penulis gunakan dalam penelitian. Hasil penelitian yang didapatkan dari Tingkat Suku Bunga dan Jumlah Deposan Terhadap Deposito Berjangka pada Bank BJB Kantor Cabang Suci yaitu 1) Suku Bunga tidak mempengaruhi Jumlah Deposito Berjangka secara signifikan serta negatif dengan nilai korelasi sebesar 6,20% (-0,062) dan t-hitung sebesar -4,282; 2) NOA mempengaruhi Jumlah Deposito Berjangka secara signifikan serta positif nilai korelasi sebesar 85% (0,850) dan t-hitung sebesar 5,895; 3) Suku Bunga dan Jumlah Deposan terhadap Jumlah Deposito berjangka berpengaruh poositif dan signifikan sesecara bersama-sama. Hal ini terbukti dari nilai Fhitung masing-masing variable dan hasil uji F sebesar 17,629 serta nilai koefisien determinasi (R2) sebesar 73,1%, sedangkan sisanya sebesar 26,9% dipengaruhi oleh variable lain di luar model regresi.]]>
<![CDATA[Optimizing the brand awareness of Gaia Daily and Zuist Leather MSME through the Go online system ]]>
<![CDATA[Budi Harto]]>;
<![CDATA[Ning Wahyuni]]>;
<![CDATA[Teti Sumarni]]>
<![CDATA[ Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2021) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan, Yogyakarta ]]>
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DOI: 10.12928/jp.v5i1.2944
<![CDATA[In the current era, where information is absorbed and moved as fast as it is today, every effort needs to keep up with technology development. This program can help existing efforts to help build brand awareness in the public's eyes, find new markets or customers, and increase sales. GAIA Daily and Zuist Leather, as one of the MSMEs in Bandung Indonesia, need this program to increase brand awareness and find new markets. This optimization activity by (1) Providing training on the Internet and its benefits for marketing purposes by doing marketing planning; (2) Provide social media management training such as Instagram and Facebook; (3) Provide training on advertising on social media through Instagram Ads and Facebook Ads. GAIA Daily and Zuist Leather Genuine Leather have been proven by the Go Online System that has been done through Social Media. The results are very good, where Gaia Daily and Zuist Leather Genuine Leather social media has gained market reach and new potential consumers as many as 1,157,119 people from the online platforms used today. This can help MSMEs GAIA Daily and Zuist Leather Genuine Leather increase sales turnover while raising brand awareness in the eyes of its regular consumers.]]>
<![CDATA[Media Sosial dan E-commerce sebagai Solusi Tantangan Pemasaran Pada Masa Pandemi Covid-19 (Studi Kasus : UMKM Warung Salapan) ]]>
<![CDATA[Teti Sumarni]]>;
<![CDATA[Linda Daniati Melinda]]>;
<![CDATA[Rita Komalasari]]>
<![CDATA[ ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol 6 No 2 (2020): Vol 6 No 2 (2020): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Desember 202 ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis ]]>
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DOI: 10.38204/atrabis.v6i2.489
<![CDATA[Dalam situasi pandemi Covid-19, kelompok usaha kecil, mikro, dan ultramikro paling rentan terdampak. Usaha makanan yang menanggung dampak terberat karena pandemi terutama disebabkan karena tidak semua pemilik usaha mengenal pemasaran menggunakan platform online. Pandemi ini memaksa pemilik usaha untuk beralih strategi pemasaran, promosi dan transaksi dari konvensional menjadi digital. Penelitian ini bertujuan untuk membantu usaha kecil, khususnya UMKM Warung Salapan untuk dapat menjawab tantangan pemasaran selama masa Pandemi Covid-19. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan observasi partisipatif. Hasil dari penelitian adalah pembuatan logo, stiker, akun google, akun WhatsApp Business, Instagram dan Akun Gofood. Harapannya adalah pemilik usaha Warung Salapan dapat meningkatkan penjualannya pada saat pandemi Covid-19.]]>
<![CDATA[Implementasi Penjualan Kredit Terhadap Laba Perusahaan Periode 2009 – 2018 PT Sumber Alam Cipta Makmur Abadi ]]>
<![CDATA[Teti Sumarni]]>;
<![CDATA[Linda Daniati Melinda]]>;
<![CDATA[Sheni Romdiah]]>
<![CDATA[ JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 6 No 1 (2020): JRAK JANUARI 2020 ]]>
Publisher : <![CDATA[LPPM POLITEKNIK LP3I BANDUNG ]]>
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<![CDATA[This study aims to determine the effect of credit sales on corporate profits of PT. Sumber Alam Cipta Makmur Abadi Period 2009-2018. The data used in this study are secondary data sources in the form of credit and profit sales data from the financial statements of PT. Sumber Alam Cipta Makmur Abadi company period 2009-2018. The object of this research is PT. Sumber Alam Cipta Makmur Abadi. This type of research is quantitative research. This study uses a simple linear regression analysis method with the classic assumption test and hypothesis test. Data were collected by library research and documentation and analyzed using the SPSS version 23 application. The results of this study are credit sales affect earnings, namely credit sales variable of 0,000, which means <0.05, Based on the table above is the results of processed correlation data, It appears that the correlation coefficient correlation value or R = 0.952 or positive value indicating that sales credit has a strong relationship to profit increase of 0.952 or close to 1. While the coefficient of determination (R2) of 0.906, which means that 90.6% of credit sales are influenced by profit, while the remaining 9.4% is influenced by other variables not included in this study. The conclusion of this study is based on a simple linear regression test, meaning that the sale of credit obtained by the company can be used to measure the good or bad performance of the purchasing team and the performance of the sales team in managing all the company's resources. However, between the two teams, sales performance is the most important, because sales are the profit-making within the company]]>
<![CDATA[Beban Piutang Tak Tertagih yang berpengaruh kepada tingkat Profitabilitas Pada PT Holcim Indonesia Tbk Tahun 2009 - 2017 ]]>
<![CDATA[Teti Sumarni]]>;
<![CDATA[Linda Daniati Melinda]]>;
<![CDATA[Agie Nurmansyah]]>
<![CDATA[ JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 6 No 2 (2020): JRAK JULI 2020 ]]>
Publisher : <![CDATA[LPPM POLITEKNIK LP3I BANDUNG ]]>
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<![CDATA[This study aims to determine the effect of uncollectible receivables on profitability at PT Holcim Indonesia Tbk. Period 2009 - 2017 Every company is trying to get a large profit and investors want their investment to continue to increase, the company will increase by controlling uncollectible receivables so well that there is an increase in the company's profitability, one of the indicators is a stable profitability (Net Profit Margin) or even always decreases. Researchers use quantitative research methods. The technique used in sampling is Nonprobability Purposive Sampling. Nonprobability Purposive Sampling is a sampling technique with certain considerations. To collect data, use documentation. The analysis technique used in this study is simple linear regression analysis. The effect of uncollectible receivables on the profitability obtained results and conclusions can be made from the calculation results, namely the significance value for uncollectible receivables at share price is 0.003> 0.05. Thus the hypothesis is accepted. it means that the Uncollectible Cost affects the profitability. the magnitude of adjusted R2 value is 0.727 which means that the variability of the dependent variable that can be explained by the variability of the independent variable is 72.7% while the remaining 27.3% is explained by other variables not included in the regression model.]]>
<![CDATA[Transformasi Bisnis UMKM Sanfresh Melalui Digitalisasi Bisnis Pasca Covid 19 ]]>
<![CDATA[Budi Harto]]>;
<![CDATA[Teti Sumarni]]>;
<![CDATA[Andina Dwijayanti]]>;
<![CDATA[Rita Komalasari]]>;
<![CDATA[Santi Widyawati]]>
<![CDATA[ IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023 ]]>
Publisher : <![CDATA[Universitas Persada Indonesia YAI ]]>
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DOI: 10.37817/ikra-ithabdimas.v6i2.2399
<![CDATA[Sanfresh is a small and medium business in the Cicalengka district that is still lagging behind in thelatest business technology, all of their marketing activities and financial recording processes for businessesstill rely on manual processes. The purpose of this community service is to help Sanfresh MSMEs becomean MSMEs that have better marketing tools and activities that can help sales, another goal is also Sanfreshhas digital-based financial records that can make it easier to analyze sales. The method used in this communityservice is survey, interview, giving material and practicum. The results of dedication to Sanfresh includecreating a more representative company logo, product catalogues and attractive product photos, registeringSanfresh on the Shopee platform, GoMart, to making a website to make marketing activities easier, anddigital-based financial reports.]]>
<![CDATA[Strategi Social Media Marketing Melalui Dukungan Teknologi Informasi dalam Kajian Kualitatif Pada UMKM Kota Bandung ]]>
<![CDATA[Budi Harto]]>;
<![CDATA[Panji Pramuditha]]>;
<![CDATA[Arief Yanto Rukmana]]>;
<![CDATA[Harnavela Sofyan]]>;
<![CDATA[Hana Rengganawati]]>;
<![CDATA[Andina Dwijayanti]]>;
<![CDATA[Teti Sumarni]]>
<![CDATA[ KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal ]]>
Publisher : <![CDATA[Program Studi Hubungan Masyarakat Politeknik LP3I ]]>
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DOI: 10.38204/komversal.v5i2.1499
<![CDATA[This qualitative study explores the development of a technology-enabled social media marketing strategy for MSMEs (Micro, Small and Medium Enterprises) in Bandung City. Through analyzing how MSMEs in Bandung City utilize social media and technology in their marketing efforts, as well as identifying the benefits gained and challenges faced so far. In this research method, we surveyed a number of MSMEs in Bandung and conducted structured interviews with them. The implementation of social media marketing strategies, their impact on business performance, and the factors that influence the implementation of these strategies are described through qualitative analysis of the collected data. The results of this study show that most MSMEs in Bandung City have adopted social media marketing strategies using various technological tools. The study also identified significant benefits obtained by MSMEs, such as increased online visibility, increased interaction with customers, increased sales, and increased content creativity..]]>
<![CDATA[Exploring the Impact of Marvelous Dynamics on Fans’ Perception, Behavior, and Pop Culture ]]>
<![CDATA[Purwaningsih, Rita]]>;
<![CDATA[Gustini, Leili Kurnia]]>;
<![CDATA[Sumarni, Teti]]>
<![CDATA[ Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/jtik.v8i4.2623
<![CDATA[This study investigates the relationship between Marvel and its fanbase, with a particular emphasis on the X online community (@Marvfess). Employing a phenomenological qualitative approach, data was collected through interviews and observations involving individuals aged 18-25 who actively engage with @Marvfess on X. Furthermore, data triangulation was conducted by consulting a social media and branding specialist as well as a psychologist. The research aims to evaluate the impact of Marvel's interactions with its fans on brand perceptions, the influence of these interactions on fan behavior, and their contribution to broader trends in popular culture. Drawing on Goffman's Theory of Self-Expression, Social Presence Theory, and Jenkins' Participatory Culture, the findings indicate that Marvel's engagement with its online community fosters a strong connection, significantly shaping fans' perceptions and behaviors, and driving trends in popular culture through active fan participation]]>
<![CDATA[Big Data's Future Potential as an Innovation in Competitive Advantage and Decision-Making Techniques ]]>
<![CDATA[Kusumah, Armando]]>;
<![CDATA[Sumarni, Teti]]>;
<![CDATA[Harto*, Budi]]>;
<![CDATA[Salim, Agus]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol 14 No 1: April 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v14i1.12494
<![CDATA[This research highlights the challenges of big data integration in organisational decision-making processes, illustrating the gap between big data capabilities and their effective utilisation. An analytical descriptive qualitative method was used to study the use of big data in supporting sustainable innovation and competitive advantage of organisations in Indonesia. The results show that big data can improve the effectiveness of decision-making strategies by understanding market trends and consumer behaviour, which contributes to improving organisational performance and competitive advantage. These results are expected to contribute to the strategic management and innovation literature and encourage business practices in designing effective big data strategies to achieve sustainable competitive advantage. Keywords: Big Data; Technological Innovation; Strategic Decision Making; Competitive Advantage; Sustainable Innovation]]>
