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PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI KUE BROWNIES Yuliza, Mai; Yurasti; Putra, Endang Tirtana; Puta, Eko; Mardahleni
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.308

Abstract

This Community Service (PM) activity aims to improve the skills of small entrepreneurs (SMEs) in Kinali District, West Pasaman Regency, using social media to promote brownie cakes. The implementation method starts from the preparation process which includes site survey activities and permits to carry out community service activities then prepare materials that will be given to partners. Meanwhile, the method of implementing the activities used consists of: Field Assistance, Integrated Training, Demonstration (practicum / applicative), Continuous Assistance. The target of this activity is the household industry of brownie cakes. The brownie cake business is known to be underdeveloped because business management is traditional, market segmentation is very limited, and it is not creative to utilize information technology in the form of social media for product marketing purposes. Social media that are widely used by the public today such as online stores, twitter, WhatsApp, line, Instagram, Facebook, and YouTube. These social media have not been optimally utilized for the purposes of promoting their merchandise products. The results of the activity show that partners have mastered the concepts of marketing, business management, and online promotion through social media.
The Effect of Workload and Work Discipline on Employee Performance at the Inspectorate of West Pasaman Regency Putra, Endang Tirtana; Yuliza, Mai; Mantauv, Citra Suci; Efrida, Delfi
Journal of International Accounting, Taxation and Information Systems Vol. 2 No. 3 (2025): August
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v2i3.135

Abstract

The study took place at the West Pasaman District Inspectorate and aimed to examine: (1) how workload affects performance, (2) how discipline affects performance, and (3) how workload and discipline together affect performance. All 67 Inspectorate employees comprised the population. Due to the small population size (under 100), saturated sampling was employed, using all 67 employees as the sample. Data was gathered through questionnaires and analyzed using multiple linear regression with SPSS For Windows version 21.00. The findings revealed that independent variables influenced the dependent variable as follows: (1) Workload positively and significantly affected employee performance (regression coefficient = 0.227, significance = 0.018, which is <0.05), (2) Discipline positively and significantly influenced employee performance (regression coefficient = 0.542, significance = 0.000, which is <0.05), (3) Workload and discipline combined positively and significantly impacted employee performance (regression coefficient = 32.552, significance = 0.000, which is <0.05). The R² value indicated that 57.1% of the variance was explained, while 42.9% was attributed to other variables not examined in this research.
Pengaruh Karakteristik Individu dan Lingkungan Kerja Terhadap Kinerja Pegawai di Dinas Tanaman Pangan dan Holtikultura Kabupaten Pasaman Barat Putra, Endang Tirtana; Mantauv, Citra Suci; Oktavia, Reza
Jurnal Riset Manajemen Vol 3 No 1 (2026): Maret
Publisher : Fakultas Ekonomi, Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64620/jurma.v3i1.128

Abstract

Penelitian ini dilakukan di Dinas Tanaman Pangan Dan Holtikultura, Kabupaten Pasaman Barat, Tujuan dari penelitian ini adalah: Untuk mengetahui pengaruh Karakteristik Individu terhadap Kinerja Pegawai, untuk mengetahui pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai, untuk mengetahui pengaruh Karakteristik Individu dan Lingkungan Kerja terhadap Kinerja Pegawai. Populasi adalah seluruh pegawai negeri sipil pada Dinas Tanaman Pangan dan Holtikultura Kabupaten Pasaman Barat yang berjumlah 55 orang. Sampel yang digunakan adalah metode sensus yaitu dimana seluruh anggota populasi dijadikan sampel semua. Metode pengumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis deskriptif dan regresi linier berganda Hasil penelitian ini menunjukkan adanya hubungan antara variabel independen terhadap variabel dependen. Dan dijelaskan bahwa ,variabel Karakteristik Individu berpengaruh positif dan signifikan terhadap kinerja pegawai dengan Koefisien regresi 17.043 dengan nilai signifikan 0,000 (<0,05), variabel Lingkungan Kerja berpengaruh positif dan signifikan terhadap kinerja pegawai dengan Koefisien regresi 2.187 dengan nilai signifikan 0.033 (>0,05), variabel Independen secara bersamaan berpengaruh positif dan signifikan terhadap Kinerja Pegawai dengan nilai F = 183.498 dengan nilai signifikan 0,000 (>0,05). Nilai R2 menunjukkan 87.6% dan sisa sebesar 12.4% dipengaruhi oleh variabel lain yang tidak diikut sertakan dalam penelitian ini.