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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of International Accounting, Taxation and Information Systems
Putra, Endang Tirtana
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Veterinary

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PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI KUE BROWNIES Yuliza, Mai; Yurasti; Putra, Endang Tirtana; Puta, Eko; Mardahleni
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.308

Abstract

This Community Service (PM) activity aims to improve the skills of small entrepreneurs (SMEs) in Kinali District, West Pasaman Regency, using social media to promote brownie cakes. The implementation method starts from the preparation process which includes site survey activities and permits to carry out community service activities then prepare materials that will be given to partners. Meanwhile, the method of implementing the activities used consists of: Field Assistance, Integrated Training, Demonstration (practicum / applicative), Continuous Assistance. The target of this activity is the household industry of brownie cakes. The brownie cake business is known to be underdeveloped because business management is traditional, market segmentation is very limited, and it is not creative to utilize information technology in the form of social media for product marketing purposes. Social media that are widely used by the public today such as online stores, twitter, WhatsApp, line, Instagram, Facebook, and YouTube. These social media have not been optimally utilized for the purposes of promoting their merchandise products. The results of the activity show that partners have mastered the concepts of marketing, business management, and online promotion through social media.
The Effect of Workload and Work Discipline on Employee Performance at the Inspectorate of West Pasaman Regency Putra, Endang Tirtana; Yuliza, Mai; Mantauv, Citra Suci; Efrida, Delfi
Journal of International Accounting, Taxation and Information Systems Vol. 2 No. 3 (2025): August
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v2i3.135

Abstract

The study took place at the West Pasaman District Inspectorate and aimed to examine: (1) how workload affects performance, (2) how discipline affects performance, and (3) how workload and discipline together affect performance. All 67 Inspectorate employees comprised the population. Due to the small population size (under 100), saturated sampling was employed, using all 67 employees as the sample. Data was gathered through questionnaires and analyzed using multiple linear regression with SPSS For Windows version 21.00. The findings revealed that independent variables influenced the dependent variable as follows: (1) Workload positively and significantly affected employee performance (regression coefficient = 0.227, significance = 0.018, which is <0.05), (2) Discipline positively and significantly influenced employee performance (regression coefficient = 0.542, significance = 0.000, which is <0.05), (3) Workload and discipline combined positively and significantly impacted employee performance (regression coefficient = 32.552, significance = 0.000, which is <0.05). The R² value indicated that 57.1% of the variance was explained, while 42.9% was attributed to other variables not examined in this research.
Co-Authors Efrida, Delfi Mantauv, Citra Suci Mardahleni Puta, Eko Yuliza, Mai Yurasti