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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Vokasi Ilomata International Journal of Management PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)

Yuliza, Mai

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Author-ID : 1259837

Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary

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STUDY OF PRODUCT QUALITY ASPECTS, PRICES AND HALAL LABELS ON THE PURCHASE DECISION OF HPAI HERBAL PRODUCTS Erdawati, Erdawati; Asraf, Asraf; Elondri, Elondri; Yuliza, Mai
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3634

For reasons of protecting Indonesian Muslim consumers, the Government has regulated the guarantee of halal products by including Halal Labels on each product packaging. However, only 10% of the products on the market have included the Halal Label. Indonesian society, which is predominantly Muslim and reaches 229 million people, should be a potential market for products labeled Halal. There are a number of companies that specifically only market halal products and make the Halal label and product quality as an underdog factor. This study reveals how the influence of product quality, price and Halal label on consumer decisions to buy HPAI products that specifically market Halal products. Based on the Lemeshow formula, the respondents were determined as 96 people from consumers who use HPAI products in Indonesia. The regression analysis conducted shows that product quality and halal labels each influence purchasing decisions, while price does not have a significant effect. This shows that the strategy for product quality and Halal labels implemented by HPAI is correct, so it needs to be maximized as well as a reference for other Halal product manufacturers in increasing their marketing. Because the level of competition between similar products is not too tight, then the price is not a determining factor in the decision. However, price remains a sensitive factor when the level of competition is already high. Keywords: Product Quality, Price, Halal Label and Purchase Decision.

PENGEMBANGAN USAHA PASAMAN PIZZA MELALUI ANALISIS SWOT Yuliza, Mai; Muchia Desda, Mia
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2021): DECEMBER
Publisher : Transpublika Publisher

One of the growing businesses in West Pasaman is the Pizza business "Pasaman Pizza" where this business starts from the ambition to open a business with great profits, acceptable to the surrounding community and can develop to include outside West Pasaman. For this reason, "Pasaman Pizza" as a business in the culinary field that provides pizza variants in accordance with consumer interests. The purpose of this study is to use a SWOT analysis to determine the development of the Pasaman Pizza business. The data was analyzed using a qualitative descriptive method called SWOT analysis. According to the findings, Pasaman Pizza should improve its social media marketing efforts, open new branches to expand its business, and continue to prioritize taste, good customer service, and innovative marketing. Given Pasaman Pizza's strengths and opportunities, it's possible that, despite its flaws and threats, Pasaman Pizza will be an excellent business prospect to run and develop.

PENGEMBANGAN DISTRIBUSI PEMASARAN IKAN KERING DI KECAMATAN SASAK Muchia Desda, Mia; Yuliza, Mai
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

This study aims to socialize simple bookkeeping for SMEs salted fish fisheries in Kampung Padang Nagari Air Bangis. The method used in implementing this Student Creativity Program (PKM) activity is through two methods, namely socializing the role of simple bookkeeping for the development of SMEs and providing an example in calculating production costs in a dried fish business as well as examples of calculating production costs incurred during one production process. Based on the results of interviews conducted with the jorong head of Padang Air Bangis Village, there are 320 families where 90% of the main livelihoods of their residents are engaged in fisheries which are divided into several businesses, namely as bagan fish (fishing gear) owners, fishermen, fish traders, fish dryer and owners of salted fish business. Meanwhile, 10% are engaged on odd jobs, namely as rope rollers. Limited capital for business development becomes an obstacle when they are required to seek alternative financing from capital institutions or banks that impose administrative requirements. It demonstrates an increase in knowledge and understanding of the benefits of simple bookkeeping and other types of financial reports as a result of service activities in the form of socialization.

PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI KUE BROWNIES Yuliza, Mai; Yurasti; Putra, Endang Tirtana; Puta, Eko; Mardahleni
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.308

This Community Service (PM) activity aims to improve the skills of small entrepreneurs (SMEs) in Kinali District, West Pasaman Regency, using social media to promote brownie cakes. The implementation method starts from the preparation process which includes site survey activities and permits to carry out community service activities then prepare materials that will be given to partners. Meanwhile, the method of implementing the activities used consists of: Field Assistance, Integrated Training, Demonstration (practicum / applicative), Continuous Assistance. The target of this activity is the household industry of brownie cakes. The brownie cake business is known to be underdeveloped because business management is traditional, market segmentation is very limited, and it is not creative to utilize information technology in the form of social media for product marketing purposes. Social media that are widely used by the public today such as online stores, twitter, WhatsApp, line, Instagram, Facebook, and YouTube. These social media have not been optimally utilized for the purposes of promoting their merchandise products. The results of the activity show that partners have mastered the concepts of marketing, business management, and online promotion through social media.

The Influence of Organizational Culture and Individual Characteristics on Teacher Performance through Organizational Citizenship Behavior as an Intervening Variable Siswadhi, Ferry; Lestari, Anggia Ayu; Yuliza, Mai; Afrianti, Fitrina
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1569

This study aims to examine the effect of organizational culture and individual characteristics on teacher performance, with Organizational Citizenship Behavior serving as a mediator. The research approach utilized in the article is a causal quantitative method. The sample consisted of 87 junior high school teachers from the Bukit Kerman District in Kerinci Regency, Jambi Province, and data was gathered through a questionnaire survey. The data were then analyzed using Structural Equation Modeling (SEM) with Smart PLS 3.2.9 software. The results show that both organizational culture and individual characteristics influence teacher performance, both directly and indirectly, through the mediation of Organizational Citizenship Behavior. This research contributes valuable insights into improving teacher performance by highlighting the importance of organizational culture and individual traits.

Improving Community Economic Value Through Utilization of Oil Palm Leaf Midribs into Export Handicraft Products Yuliza, Mai; Desda, Mia Muchia; Elondri, Elondri; Adriwilza, Adriwilza; Nurhamzah, Nurhamzah; Endarwita, Endarwita; Yurasti, Yurasti; Sari, Ria Widhia; Satriadi, Satriadi; Febianni, Valen; Dini, Dini
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.869

This community service activity aims to increase the economic value of the community through the utilization of oil palm leaf midribs that have been underutilized into export-valued handicraft products. Palm oil is a leading commodity in many regions in Indonesia, but the waste in the form of leaf midribs is often neglected. Through training and mentoring programs, the community is able to produce a variety of innovative new designs, following modern market trends. palm oil leaf midribs handicrafts not only have functional value but also a more attractive aesthetic value. In addition, this activity also includes education on international marketing strategies and export market access. The results of the activities showed an increase in community knowledge and skills in processing oil palm leaf midribs and an increase in economic income through marketing products to international markets. This activity is expected to be sustainable and become a model for local resource-based economic development.

IMPLEMENTASI DIGITAL MARKETING DAN STRATEGI PEMASARAN DALAM PENGEMBANGAN UMKM PADA DESTINASI WISATA POHON SERIBU SASAK RANAH PASISIE Asraf, Asraf; Yuliza, Mai; Erdawati, Erdawati; Utami, Sri
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i1.1648

This research aims to find the influence of digital marketing and marketing strategies on the development of culinary businesses using a quantitative study approach. The research population was 60, who were all culinary business people at this tourist attraction. Measurement of research variables was carried out using a questionnaire with answers based on a Likert scale, then the data was processed using the SPSS and Smart-PLS applications. Regression testing shows that digital marketing has no significant effect while marketing strategy has a positive and significant effect. The implications of this research show that the use of digital marketing in a short period of time has not had an impact on business development so it needs to be carried out continuously over a long period of time. The right marketing strategy can support business development so it needs to continue to be innovated with new innovations.

EMPLOYEE LOYALTY THROUGH THE ROLE OF JOB SATISFACTION AS A MEDIATOR: LEADER MEMBER EXCHANGE AND WORK LIFE BALANCE AT PT. BATANG HARI BARISAN Mulyani, Siti Rizki; Yeni, Fitri; Yuliza, Mai
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 3 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i3.2135

This research investigates the role of job satisfaction as a mediator in the impact of leader member exchange and work-life balance on employee loyalty at PT Batang Hari Barisan. Data were collected through surveys and questionnaires distributed to a sample of 74 respondents. Path analysis was used as the analysis method, with SmartPLS used for statistical processing. The findings show that leader member exchange and work-life balance significantly influence job satisfaction. Furthermore, leader member exchange has a significant influence on employee loyalty, while work-life balance has no direct impact on employee loyalty. Job satisfaction was found to significantly influence employee loyalty. In addition, leader member exchange impacts employee loyalty indirectly through the mediation of job satisfaction, whereas job satisfaction does not mediate the relationship between work-life balance and employee loyalty.

THE ROLE OF MOTIVATIONAL LANGUAGE AS A MODERATION BETWEEN VARIOUS BEHAVIOR KNOWLEDGE OF WORK BEHAVIOR INNOVATIVE AND JOB SATISFACTION Yuliza, Mai; Azliyanti, Elfitra; Siswadhi, Ferry
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i2.2179

The purpose of this study was to explore the extent to which the influence of knowledge sharing behavior on innovative work behavior and employee job satisfaction with motivational language as a moderating variable. Hypothesis testing was tested using STATA analysis. The tests used include validity analysis, reliability analysis and regression hypothesis testing. Data collection was carried out by distributing questionnaires to 45 employees at PT Serumpun Indah Perkasa. The results of the study found that knowledge-sharing behavior has a positive effect on innovative work behavior, while knowledge-sharing behavior has a negative effect on employee job satisfaction. Furthermore, motivational language is a moderating variable of the relationship between knowledge sharing behavior and innovative work behavior.

MENINGKATKAN USAHA PRODUKSI KACANG GARING / KACANG GORENG TALU GUNA PENINGKATAN PEREKONOMIAN DAN KESEJAHTERAAN PENGRAJIN ., Asraf; Yuliza, Mai
Jurnal Vokasi Vol 2, No 1 (2018): April
Publisher : Politeknik Negeri Lhokseumawe

Kacang Garing / Kacang Goreng Talu adalah produk cemilan khas dari Talu, Kabupaten Pasaman Barat yang sudah terkenal sejak lama. Cita rasanya yang gurih dan sangat digemari lahir dari proses pembuatan yang unik dan secara tradisional dipertahankan secara turun temurun. Meski produk ini enak dan digemari tapi belum bisa mengangkat taraf hidup dan kesejahteraan para pengrajinnya. Usaha ini sangat potensial dikembangkan menjadi sektor bisnis yang menguntungkan. Visi bisnis, pengetahuan dan keterampilan bisnis pengrajin yang rendah membuat usaha ini sulit berkembang. Permasalahan pokok terutama pada aktifitas pemasaran yang kurang baik, pengelolaan keuangan dan manajemen usaha termasuk pengembangan produk yang lemah. Bila hal ini dibenahi sangat memungkinkan untuk memperluas pasar ke wilayah lain di Indonesia sehingga omset usaha menjadi tinggi. Progran Pengabdikan Masyarakat ini menjalin kerjasama dengan dua orang mitra pengrajin dimana para mitra akan dibekali ilmu dan keterampilan manajemen pemasaran dan manajemen produksi yang dibuat secara praktis ternyata mampu meningkatkan wawasan bisnis pengrajin dan mereka mampu menerapkan tehnik-tehnik pemasaran praktis, administrasi keuangan yang lebih rapi dan penanganan aspek produksi yang lebih efisien. Program ini juga secara bertahap telah memperluas wilayah pemasaran dan konsumen yang lebih bervariasi. Bisnis ini bila serius ditangani dengan sentuhan tehnik manajemen profesional dapat diandalkan untuk meningkatkan perekonomian dan kesejahteraan masyarakat pengrajin. Kata kunci : Kacang Goreng Talu, manajemen pemasaran, manajemen operasional.

Co-Authors ., Asraf Adriwilza, Adriwilza Asraf, Asraf Azliyanti, Elfitra Darlisma Desda, Mia Muchia Dini, Dini Elondri, Elondri Endarwita Erdawati Erdawati, Erdawati Febianni, Valen Fitri Yeni, Fitri Fitrina Afrianti, Fitrina Lestari, Anggia Ayu Mardahleni Muchia Desda, Mia Mulyani, Siti Rizki Nurhamzah, Nurhamzah Puta, Eko Putra, Endang Tirtana Ria Widhia Sari Satriadi, Satriadi Siswadhi, Ferry Sri Utami Usvita, Mega Yurasti

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