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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Ilomata International Journal of Management Ilomata International Journal of Management PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Sustainable Community Service Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Yuliza, Mai
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary

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STUDY OF PRODUCT QUALITY ASPECTS, PRICES AND HALAL LABELS ON THE PURCHASE DECISION OF HPAI HERBAL PRODUCTS Erdawati, Erdawati; Asraf, Asraf; Elondri, Elondri; Yuliza, Mai
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3634

Abstract

For reasons of protecting Indonesian Muslim consumers, the Government has regulated the guarantee of halal products by including Halal Labels on each product packaging. However, only 10% of the products on the market have included the Halal Label. Indonesian society, which is predominantly Muslim and reaches 229 million people, should be a potential market for products labeled Halal. There are a number of companies that specifically only market halal products and make the Halal label and product quality as an underdog factor. This study reveals how the influence of product quality, price and Halal label on consumer decisions to buy HPAI products that specifically market Halal products. Based on the Lemeshow formula, the respondents were determined as 96 people from consumers who use HPAI products in Indonesia. The regression analysis conducted shows that product quality and halal labels each influence purchasing decisions, while price does not have a significant effect. This shows that the strategy for product quality and Halal labels implemented by HPAI is correct, so it needs to be maximized as well as a reference for other Halal product manufacturers in increasing their marketing. Because the level of competition between similar products is not too tight, then the price is not a determining factor in the decision. However, price remains a sensitive factor when the level of competition is already high. Keywords: Product Quality, Price, Halal Label and Purchase Decision.
THE EFFECT OF FIRM CHARACTERISTICS ON THE UNDERPRICING OF IPO STOCK Desiyanti, Rika; Hanum, Mutiara; Chrismondari; Yuliza, Mai
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v2i4.814

Abstract

Initial Public Offerings (IPOs) represent a critical mechanism for companies to raise capital by offering their shares to the public for the first time. This study investigates the determinants of stock underpricing in IPO companies listed on the Indonesia Stock Exchange between 2019 and 2022. Specifically, we examine the impact of return on equity (ROE), firm size, firm age, and reputation in terms of Knowledge, Attitude, and Practice (KAP) on stock underpricing. The sample selection process employs a saturated sample methodology, resulting in a final observation-worthy sample of 134 companies from an initial pool of 219. We employ multiple regression analysis using the SPSS 27 program to analyze the data. Our findings reveal that while firm size, age, and KAP reputation do not significantly influence stock underpricing, return on equity emerges as a significant determinant affecting the degree of stock underpricing in IPOs. This research contributes to a better understanding of the dynamics at play in the IPO market, providing valuable insights for investors, policymakers, and market participants.
THE INFLUENCE OF MARKETING STRATEGIES AND CUSTOMER TRUST ON THE LOYALTY OF SAVINGS CUSTOMERS AT PT BPR SWADAYA ANAK NAGARI (SAN) Yuliza, Mai; Erdawati, Erdawati; Septiani, Nadya
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i1.1024

Abstract

This study aims to determine the effect of Marketing Strategy and Trust on Savings Customer Loyalty at PT BPR Swadaya Anak Nagari (SAN). The population in this study were all savings customers of PT BPR Swadaya Anak Nagari (SAN) with a sample size of 100 people. The sampling technique uses non probability sampling, which does not provide the same opportunity or opportunity to each member of the population when selected as a sample member. This research is associative. The results of this study can be explained where the Marketing Strategy variable has a positive and significant effect on the Loyalty of PT BPR Swadaya Anak Nagari (SAN) savings customers with a regression coefficient of 0.554 with a significant value of 0.000 (<0.05). The Trust variable has a positive and significant effect on the Savings Customer Loyalty of PT BPR Swadaya Anak Nagari (SAN) with a regression coefficient of 0.446 with a significant value of 0.004 (<0.05). While the test results simultaneously have a positive and significant effect on the loyalty of PT BPR Swadaya Anak Nagari (SAN) savings customers with a regression coefficient of 23.568 with a significant value of 0.000 (<0.05). For the test the coefficient of determination gives a contribution of 89.3%. And the remaining 10.7% is influenced by other variables not included in this test.
THE LINKAGE DER AND NPM PROXY AGAINSTS TAX AVOIDANCE IN MANUFACTURING FIRM’S LISTED Desda, Mia Muchia; Yuliza, Mai; Mursalini, Wahyu Indah; Endarwita, Endarwita; Yurasti, Yurasti
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i3.1159

Abstract

Taxes play a crucial role in a state's economy, serving as the primary source of revenue that enables government programs and infrastructure development. If tax revenues fall short of government targets, the intended objectives cannot be fully achieved. Indonesia, a country with significant natural resources and a strategic location, attracts both domestic and foreign businesses. However, tax compliance often conflicts with companies' goal to minimize tax expenses. This discrepancy leads to tax avoidance, where companies legally reduce their tax burden. This study aims to empirically examine the linkage of DER and NPM proxies with tax avoidance. Tax avoidance is measured using the cash effective tax rate (CETR) proxy. This causality study employs a quantitative research approach and involves twenty-one firms listed on the Indonesia Stock Exchange (IDX) during the 2016-2019 period, selected through judgment sampling. Panel data estimation is used in a regression model, with an estimation test conducted before hypothesis testing. The findings reveal that the DER and NPM proxies have a significant linkage with tax avoidance, both partially and simultaneously, contributing 87.38 percent. This study demonstrates that DER and NPM proxies can be used to identify tax avoidance practices in an empirical context, especially in Indonesia. Future research should consider case-study approaches to further enrich these findings.
THE INFLUENCE OF LEADERSHIP STYLE, COMMUNICATION AND MOTIVATION ON THE PERFORMANCE OF PASAMAN DISTRICT EDUCATION SERVICE EMPLOYEES Sari, Ria Widhia; Endarwita, Endarwita; Yuliza, Mai; Elondri, Elondri
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 3 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v3i3.1268

Abstract

Employees are the backbone of any organization, and their performance directly impacts success. In the education sector, a well-functioning workforce is crucial for student achievement. Effective leadership, clear communication, and motivated employees are all thought to be important for strong performance in organizations. This study is looking into the effect on the performance of Pasaman Regency Education Service Employees of Leadership Style, Communication, and Motivation. 45 staff members from the Pasaman Regency Education Office made up the population of this research. This study sample applies the whole sampling method. Multiple linear regression was used to examine research data acquired by means of a questionnaire distribution approach. Research findings reveal that staff of Pasaman Regency Education Service perform significantly differently depending on their leadership style, partly. With a significance value of 0.551 > 0.05, communication has no appreciable effect on employee performance; motivation similarly has no appreciable effect on performance with a significance value of 0.112 > alpha 0.05. With a significance value of 0.000 alpha 0.05, Leadership Style, Communication, and Motivation concurrently significantly affect the Performance of Pasaman Regency Education Service Employees. From the Coefficient of Determination Test (R2), a value of 0.667 was obtained suggesting that Leadership Style, Communication, and Motivation contribute 66.7% to Employee Performance at the Pasaman Regency Education Office.
PENGEMBANGAN USAHA PASAMAN PIZZA MELALUI ANALISIS SWOT Yuliza, Mai; Muchia Desda, Mia
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2021): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.309 KB) | DOI: 10.55047/prima.v1i1.45

Abstract

One of the growing businesses in West Pasaman is the Pizza business "Pasaman Pizza" where this business starts from the ambition to open a business with great profits, acceptable to the surrounding community and can develop to include outside West Pasaman. For this reason, "Pasaman Pizza" as a business in the culinary field that provides pizza variants in accordance with consumer interests. The purpose of this study is to use a SWOT analysis to determine the development of the Pasaman Pizza business. The data was analyzed using a qualitative descriptive method called SWOT analysis. According to the findings, Pasaman Pizza should improve its social media marketing efforts, open new branches to expand its business, and continue to prioritize taste, good customer service, and innovative marketing. Given Pasaman Pizza's strengths and opportunities, it's possible that, despite its flaws and threats, Pasaman Pizza will be an excellent business prospect to run and develop.
PENGEMBANGAN DISTRIBUSI PEMASARAN IKAN KERING DI KECAMATAN SASAK Muchia Desda, Mia; Yuliza, Mai
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1247.693 KB) | DOI: 10.55047/prima.v1i2.47

Abstract

This study aims to socialize simple bookkeeping for SMEs salted fish fisheries in Kampung Padang Nagari Air Bangis. The method used in implementing this Student Creativity Program (PKM) activity is through two methods, namely socializing the role of simple bookkeeping for the development of SMEs and providing an example in calculating production costs in a dried fish business as well as examples of calculating production costs incurred during one production process. Based on the results of interviews conducted with the jorong head of Padang Air Bangis Village, there are 320 families where 90% of the main livelihoods of their residents are engaged in fisheries which are divided into several businesses, namely as bagan fish (fishing gear) owners, fishermen, fish traders, fish dryer and owners of salted fish business. Meanwhile, 10% are engaged on odd jobs, namely as rope rollers. Limited capital for business development becomes an obstacle when they are required to seek alternative financing from capital institutions or banks that impose administrative requirements. It demonstrates an increase in knowledge and understanding of the benefits of simple bookkeeping and other types of financial reports as a result of service activities in the form of socialization.
PEMANFAATAN MEDIA SOSIAL DALAM PROMOSI KUE BROWNIES Yuliza, Mai; Yurasti; Putra, Endang Tirtana; Puta, Eko; Mardahleni
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.308

Abstract

This Community Service (PM) activity aims to improve the skills of small entrepreneurs (SMEs) in Kinali District, West Pasaman Regency, using social media to promote brownie cakes. The implementation method starts from the preparation process which includes site survey activities and permits to carry out community service activities then prepare materials that will be given to partners. Meanwhile, the method of implementing the activities used consists of: Field Assistance, Integrated Training, Demonstration (practicum / applicative), Continuous Assistance. The target of this activity is the household industry of brownie cakes. The brownie cake business is known to be underdeveloped because business management is traditional, market segmentation is very limited, and it is not creative to utilize information technology in the form of social media for product marketing purposes. Social media that are widely used by the public today such as online stores, twitter, WhatsApp, line, Instagram, Facebook, and YouTube. These social media have not been optimally utilized for the purposes of promoting their merchandise products. The results of the activity show that partners have mastered the concepts of marketing, business management, and online promotion through social media.
Investment Decisions of Generations Y and Z With Financial Literacy as a Moderation Variable in the Era of Digitalization Desda, Mia Muchia; Yuliza, Mai; Satriadi, Satriadi; Desiyanti, Rika; Febianni, Valen; Dini, Dini
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i2.1595

Abstract

Digital investment platforms have made various investment instruments increasingly accessible to younger generations in Indonesia, yet concerns persist about how financial literacy levels impact investment decision-making. This study aims to analyze the influence of financial literacy on investment decisions among Generation Y (millennials) and Generation Z in Indonesia, with financial literacy serving as a moderating variable. The research employed a quantitative approach through a survey of 300 respondents from both generations. Analysis of the data revealed that financial literacy significantly influenced investment decisions, with individuals possessing higher financial literacy demonstrating more measured and information-based investment choices compared to those with lower literacy levels. These findings have important implications for financial institutions, policymakers, and educational institutions in developing targeted financial education programs and risk management strategies for young investors. Based on these findings, this study recommends strengthening financial education initiatives for Generations Y and Z to promote more rational investment decision-making in the digital era.
The Influence of Organizational Culture and Individual Characteristics on Teacher Performance through Organizational Citizenship Behavior as an Intervening Variable Siswadhi, Ferry; Lestari, Anggia Ayu; Yuliza, Mai; Afrianti, Fitrina
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1569

Abstract

This study aims to examine the effect of organizational culture and individual characteristics on teacher performance, with Organizational Citizenship Behavior serving as a mediator. The research approach utilized in the article is a causal quantitative method. The sample consisted of 87 junior high school teachers from the Bukit Kerman District in Kerinci Regency, Jambi Province, and data was gathered through a questionnaire survey. The data were then analyzed using Structural Equation Modeling (SEM) with Smart PLS 3.2.9 software. The results show that both organizational culture and individual characteristics influence teacher performance, both directly and indirectly, through the mediation of Organizational Citizenship Behavior. This research contributes valuable insights into improving teacher performance by highlighting the importance of organizational culture and individual traits.
Co-Authors Adriwilza, Adriwilza Asraf, Asraf Azliyanti, Elfitra Chrismondari Desda, Mia Muchia Desiyanti, Rika Dini, Dini Elondri, Elondri Endarwita Erdawati Erdawati, Erdawati Febianni, Valen Fitri Yeni, Fitri Fitrina Afrianti, Fitrina Hanum, Mutiara Lestari, Anggia Ayu Mardahleni Muchia Desda, Mia Mulyani, Siti Rizki Mursalini, Wahyu Indah Nurhamzah, Nurhamzah Puta, Eko Putra, Endang Tirtana Ria Widhia Sari Satriadi, Satriadi Septiani, Nadya Siswadhi, Ferry Sri Utami Yurasti