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All Journal Journal of Consumer Science Journal of Consumer Sciences Elementary School: Jurnal Pendidikan dan Pembelajaran ke-SD-an
Sari, Dewi Intan
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Education Social Sciences

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Behavior Analysis and Clustering of Consumers Towards Halal Awareness Sari, Dewi Intan; Hermadi, Irman; Hasanah , Nur
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.277-295

Abstract

Due to Indonesia's large Muslim population, the issue of halal is contentious for Indonesians, and many restaurants in Indonesia do not have halal certification. This study investigates the various factors that influence customer behavior and identifies managerially implementable consumer clusters. This study used a quantitative methodology, focusing on a sample of consumers residing in the Greater Jakarta area. Lemeshow sampling was used to gather data from 196 respondents via an online survey. The analysis technique consisted of Structural Equation Modeling (SEM)-Partial Least Square and cluster analysis using the K-means algorithm with the Waikato Environment for Knowledge Analysis (WEKA). Subjective norms, perceived behavioral control, halal awareness, and intention factors have been proven to have positive and significant effects on consumer behavior when choosing a halal restaurant. The findings on consumer clusters that have evolved provide significant managerial implications. Assistance is required from halal institutions, businesses, and consumers with a high level of halal awareness to raise their awareness of halal.
Pengembangan Flipbook Digital "MERASA" Berbasis Heyzine Dan Canva Untuk Memahami Surat Al Kautsar Dalam Pembelajaran PAI Kelas III Sekolah Dasar Sari, Dewi Intan; Mardhiyyah, Rifa Rodhiyatan; Safitri, Nadia; Aeni, Ani Nur
Elementary School: Jurnal Pendidikan dan Pembelajaran ke-SD-an Vol. 12 No. 2 (2025): ELEMENTARY SCHOOL (Jurnal Pendidikan dan Pembelajaran Ke-SD-an)
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/esjurnal.v12i2.4498

Abstract

Pendidikan agama Islam memiliki peran penting sejak usia dini dalam menanamkan nilai-nilai keimanan, ketakwaan, serta pembentukan akhlak mulia pada anak. Penelitian ini bertujuan untuk mengkaji konsep pendidikan Islam yang berlandaskan nilai-nilai Al-Qur'an dan Sunnah, dengan fokus pada penggunaan media pembelajaran kreatif berupa Flipbook MERASA (Mari Memahami Surat Al-Kautsar) untuk siswa kelas III SD. Pada tingkat pendidikan dasar, pendidikan Islam tidak semata berfokus pada penyampaian pengetahuan, melainkan juga berperan dalam membentuk moral dan spiritualitas anak sesuai dengan tahapan perkembangan kognitif mereka. Surat Al-Kautsar dipilih sebagai bahan ajar karena sifatnya yang singkat namun penuh makna, sehingga cocok untuk anak-anak sekolah dasar. Hasil penelitian menunjukkan bahwa pendidikan Islam menekankan keseimbangan antara aspek pengetahuan, keimanan, akhlak, dan penerapan dalam kehidupan sehari-hari sebagai dasar pembentukan karakter yang utuh. Media Flipbook MERASA berperan sebagai alat pembelajaran Al-Qur’an yang efektif, interaktif, dan menyenangkan, serta terbukti mampu meningkatkan minat belajar dan pemahaman siswa terhadap makna yang terkandung dalam Surat Al-Kautsar
Behavior Analysis and Clustering of Consumers Towards Halal Awareness Sari, Dewi Intan; Hermadi, Irman; Hasanah , Nur
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.277-295

Abstract

Due to Indonesia's large Muslim population, the issue of halal is contentious for Indonesians, and many restaurants in Indonesia do not have halal certification. This study investigates the various factors that influence customer behavior and identifies managerially implementable consumer clusters. This study used a quantitative methodology, focusing on a sample of consumers residing in the Greater Jakarta area. Lemeshow sampling was used to gather data from 196 respondents via an online survey. The analysis technique consisted of Structural Equation Modeling (SEM)-Partial Least Square and cluster analysis using the K-means algorithm with the Waikato Environment for Knowledge Analysis (WEKA). Subjective norms, perceived behavioral control, halal awareness, and intention factors have been proven to have positive and significant effects on consumer behavior when choosing a halal restaurant. The findings on consumer clusters that have evolved provide significant managerial implications. Assistance is required from halal institutions, businesses, and consumers with a high level of halal awareness to raise their awareness of halal.
Co-Authors Ani Nur Aeni, Ani Nur Hasanah , Nur Irman Hermadi Mardhiyyah, Rifa Rodhiyatan Safitri, Nadia