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Behavior Analysis and Clustering of Consumers Towards Halal Awareness Sari, Dewi Intan; Hermadi, Irman; Hasanah , Nur
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.277-295

Due to Indonesia's large Muslim population, the issue of halal is contentious for Indonesians, and many restaurants in Indonesia do not have halal certification. This study investigates the various factors that influence customer behavior and identifies managerially implementable consumer clusters. This study used a quantitative methodology, focusing on a sample of consumers residing in the Greater Jakarta area. Lemeshow sampling was used to gather data from 196 respondents via an online survey. The analysis technique consisted of Structural Equation Modeling (SEM)-Partial Least Square and cluster analysis using the K-means algorithm with the Waikato Environment for Knowledge Analysis (WEKA). Subjective norms, perceived behavioral control, halal awareness, and intention factors have been proven to have positive and significant effects on consumer behavior when choosing a halal restaurant. The findings on consumer clusters that have evolved provide significant managerial implications. Assistance is required from halal institutions, businesses, and consumers with a high level of halal awareness to raise their awareness of halal.

Pengaruh Sertifikasi Halal dan Bauran Pemasaran Terhadap Intensi Pembelian Konsumen Muslim Pada Produk Minuman Kopi Kekinian Mubarak, Rayhan Arfi; Arsyianti , Laily Dwi; Hasanah , Nur
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.18.2.125-132

This research aims to analyze the influence of the halal label on the intention to purchase contemporary coffee labeled halal in Indonesia and analyze the influence of the marketing mix (product, price, place, promotion) on the intention to purchase contemporary coffee labeled halal in Indonesia. . This research was conducted on consumers who were at least 20 years old, Muslim and had purchased and were interested in consuming contemporary coffee products that were halal certified. with a total of 110 respondents using purposive sampling. The aim of this research is to analyze the influence of halal labeling on interest in buying contemporary coffee labeled halal in Indonesia, analyze the influence of the marketing mix (product, price, place, promotion) on interest in buying contemporary coffee labeled halal in Indonesia and analyze what strategies can be implemented to increase Interest in contemporary halal certified coffee products. Data collection was carried out by filling out an online questionnaire. The statistical analysis used is the PLS Structural Equation Model (SEM). The results of this research show that the influence of the halal label has a positive and significant relationship with the intention to buy contemporary coffee and shows that the marketing mix consisting of product, place and promotion variables has a positive and significant relationship with the intention to purchase contemporary coffee, while the price variable has a negative effect. and negative. does not have a significant effect on interest in buying contemporary coffee. This is because the good quality of service, place and product means that consumers do not consider the current price of coffee.

PENGARUH DIGITALISASI TERHADAP KEPATUHAN DAN PENERAPAN HUKUM PAJAK DI INDONESIA: Pengaruh Digitalisasi Terhadap Kepatuhan dan Penerapan Hukum Pajak di Indonesia Abdul Rosyid , Muhammad; Pangesti , Indri; Hasanah , Nur; Mastutik, Siti
Mendapo: Journal of Administrative Law Vol. 5 No. 3 (2024): Oktober 2024
Publisher : Fakultas Hukum Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/mendapo.v5i3.32242

This work is licensed under a Creative Commons Attribution 4.0 International License This research explores the impact of digitalization on taxpayer compliance and the application of tax law in Indonesia in the era of digital transformation. Involving a qualitative approach with a focus on literature study and document analysis, this research illustrates how digital initiatives, such as e-Filing and e-Billing, implemented by the Directorate General of Taxes, have accelerated the efficiency of tax administration and made it easier to fulfill tax obligations. Literature studies review the importance of tax awareness, service quality, and public knowledge of the tax system, while research results show that digitalization has the potential to increase tax compliance. Evaluation of Directorate General of Taxes strategy highlights increased tax revenue through e-Filing and e-Billing, however, data security challenges and digital access gaps remain a concern. In the context of tax law implementation, this research highlights the adaptation of regulations to technology, digital supervision efforts, and the potential risk of tax fraud. The implications of digitalization for fiscal justice, contemporary tax theory, and the contribution of big data in optimizing tax rates are also detailed. This research concludes that digitalization provides opportunities and challenges that require holistic attention to ensure a tax transformation that is fair, efficient and in line with the development of the digital economy in Indonesia. This research explores the impact of digitalization on taxpayer compliance and the application of tax law in Indonesia in the era of digital transformation. Involving a qualitative approach with a focus on literature study and document analysis, this study illustrates how digital initiatives, such as e-Filing and e-Billing, are implemented by the Directorate General of Taxes in increasing tax revenue and strengthening taxpayer compliance. In addition, this research highlights the importance of strengthening data security and addressing the digital access gap to ensure successful digital transformation in taxation.

Literasi Keuangan Syariah Bagi Usaha Mikro dan Kecil Di Bangkinang Andrini, Rozi; Munir, Alchudri; Hasanah , Nur; Jenita, Jenita; Amanda, Elisa
Jurnal Pengabdian Masyarakat Isei Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat Isei
Publisher : ISEI Cabang Pekanbaru, Koordinator Provinsi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/abdimasisei.v2i2.292

Usaha Mikro dan Kecil dapat dikatakan sebagai usaha syariah tidak hanya dilihat dari label halal namun juga dilihat dari pengelolaan keuangan yang dilakukan. Masih banyak pelaku Usaha Mikro dan Kecil di Kota Bangkinang yang menggunakan keuangan konvensional dalam mengelola pendapatan usaha. Sehingga perlu meningkatkan literasi keuangan syariah. Kegiatan pengabdian Masyarakat ini bertujuan untuk meningkatkan literasi keuangan syariah bagi pelaku Usaha Mikro dan Kecil di Kota Bangkinang yang pada akhirnya dapat meningkatkan pendapatan. Metode pengabdian ini dilakukan dengan analisis situasi, kemudian tim pengabdian menentukan metode pemecahan masalah yaitu memberikan pemahaman terkait literasi keuangan syariah, dan pengelolaan keuangan syariah bagi Pelaku Usaha Mikro dan Kecil. Khalayak sasaran dalam pengabdian ini adalah Ibu-Ibu Pelaku Usaha Mikro dan Kecil yang tergabung dalam Kelompok PPUMI. Hasil pengabdian ini menunjukkan bahwa meningkatnya literasi keuangan syariah bagi pemilik Usaha Mikro dan Kecil di Bangkinang. Hal tersebut dibuktikan dengan kesediaan seluruh peserta untuk menggunakan jasa bank syariah untuk keuangan usaha. Hasil kegiatan pengabdian ini dapat menjadi rekomendasi bagi pelaku Usaha Mikro dan Kecil di Kota Bangkinang yang tergabung didalam PPUMI untuk lebih meningkatkan pemahaman terkait keuangan syariah.

FAKTOR-FAKTOR PROMOSI PENDIDIKAN DI PONDOK PESANTREN TUNAS HARAPAN TEMBILAHAN KABUPATEN INDRAGIRI HILIR Wulandari, Wulandari; Hasanah , Nur
Jurnal Administrasi dan Manajemen Pendidikan Islam Vol. 2 No. 1 (2025): Article
Publisher : CV. Pustaka An Nur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62058/jampi.v2i1.116

Faktor-faktor promosi pendidikan merupakan elemen penting yang mempengaruhi kualitas dan efektivitas sistem pendidikan suatu negara. Penelitian ini membahas faktor-faktor produksi pendidikan yang terdiri dari sumber daya manusia, sarana dan prasarana, kurikulum, serta kebijakan pendidikan. Faktor pendukung promosi pendidikan yaitu lokasi pondok pesantren tunas harapan strategis, biaya sekolah nya terjangkau tenaga pendidik berkualitas faktor sedangkan penghambat promosi pendidikan ini adalah keterbatasan dana untuk melakukan promosi yang lebih luas, persaingan yang ketat dengan sekolah lain yang melakukan promosi besar-besaranKata kunci: Promosi pendidikan, Pondok Pesantren. AbstractEducation promotion factors are important elements that influence the quality and effectiveness of a country's education system. This research discusses educational production factors consisting of human resources, facilities and infrastructure, curriculum, and educational policies. Supporting factors for education promotion are the strategic location of the Tunas Harapan Islamic boarding school, affordable school fees, quality teaching staff, while the obstacles to education promotion are limited funds to carry out wider promotions, tight competition with other schools that carry out large-scale promotions.Keywords: Education promotion, Islamic boarding school.

Behavior Analysis and Clustering of Consumers Towards Halal Awareness Sari, Dewi Intan; Hermadi, Irman; Hasanah , Nur
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.277-295

Due to Indonesia's large Muslim population, the issue of halal is contentious for Indonesians, and many restaurants in Indonesia do not have halal certification. This study investigates the various factors that influence customer behavior and identifies managerially implementable consumer clusters. This study used a quantitative methodology, focusing on a sample of consumers residing in the Greater Jakarta area. Lemeshow sampling was used to gather data from 196 respondents via an online survey. The analysis technique consisted of Structural Equation Modeling (SEM)-Partial Least Square and cluster analysis using the K-means algorithm with the Waikato Environment for Knowledge Analysis (WEKA). Subjective norms, perceived behavioral control, halal awareness, and intention factors have been proven to have positive and significant effects on consumer behavior when choosing a halal restaurant. The findings on consumer clusters that have evolved provide significant managerial implications. Assistance is required from halal institutions, businesses, and consumers with a high level of halal awareness to raise their awareness of halal.

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