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All Journal Ilmu Administrasi Publik Jurnal Ilmiah Ekonomi Islam Jurnal Pengabdian Dharma Laksana Jurnal Bisnis, Manajemen, dan Ekonomi Kontigensi: Jurnal Ilmiah Manajemen PASCIDEV: Pasundan Social Science Development PRAGMATIS Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Erdiana, Atty
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Replanning Strategi Pemasaran Pelaku UMKM Paguyuban Pedagang Wisata Belanja Tugu Malang Pasca Pandemi Covid 19 Surenggono, Surenggono; Erdiana, Atty; Djamilah, Siti
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.32191

Abstract

Pandemic covid-19  telah memberikan pengalaman  yang sangat berarti bagi para pebisnis , tak terkecuali aktivitas perdagangan yang dilakukan oleh Usaha Mikro Kecil Menengah (UMKM). Pada masa itu mereka harus mampu melakukan banyak cara agar bisa tetap mempertahankan usahanya. Pengalaman tersebut bisa dijadikan motivasi bagi pebisnis untuk mulai memikirkan lagi bagaimana mengelola usahanya agar bisa bangkit dan lebih sukses karena ada banyak peluang yang bisa dimanfaatkan pada masa new normal ini. Untuk itu pebisnis perlu melakukan pengamatan lagi guna mendapatkan informasi-informasi yang bermanfaat pada pasar yang akan dijadikan sebagai targetingnya, setelah itu pebisnis dapat merencanakan kembali cara-cara atau strategi apa yang perlu dilakukan dan sesuai dengan kondisi targetingnya untuk bisa memenangkan persaingan di masa ini. Tujuan  kegiatan pengabdian kepada masyarakat ini adalah membantu para pelaku usaha yang tergabung dalam Paguyuban Pedagang Wisata Belanja Tugu Velodrome Malang  untuk bisa merencanakan kembali strategi pemasaran yang tepat bagi usaha mereka  pasca pendemi covid 19. Tahapan pendampingan dimulai dari pemberian materi tentang pemasaran modern., kemudian dilanjutkan dengan pendampingan pada peserta ataupun anggota paguyuban yang membutuhkan untuk berkonsultasi dalam rangka membuat strategi pemasaran sederhana untuk bisnis mereka. Dengan adanya kegiatan ini Pengabdi berharap para pelaku bisnis UMKM dapat menentukan cara memasarkan bisnisnya dengan tepat dengan kata lain mereka dapat memilih dan menentukan strategi pemasaran yang sudah disesuaikan dengan konsumen sasaran dan tentunya juga disesuaikan dengan lingkungan yang mempengaruhi bisnisnya. Harapan tim Pengabdi pada kegiatan ini dapat memberikan pengetahuan baru dan mempunyai manfaat yang bermakna bagi keberlanjutan dan keberhasilan usaha pelaku bisnis yang tergabung dalam  Paguyuban ini pada khususnya dan para pelaku usaha ini dapat semakin mengembangkan usahanya dan memperluas pasarnya. Sedang untuk tim Pengabdi, kegiatan ini merupakan bentuk implementasi Tridarma Perguruan Tinggi. Semoga kegiatan ini membawa berkah dan manfaat untuk kemajuan  UMKM di Indonesia.
LITERASI KEUANGAN: LEGALITAS PINJAMAN ONLINE DAN PEMANFATAN DANA PINJAMAN UNTUK PENGEMBANGAN USAHA PRODUKTIF Inayati, Titik; Surenggono, Surenggono; Erdiana, Atty
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2024): September
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v1i3.1214

Abstract

Beberapa kasus dampak pinjaman online terjadi dalam kehidupan masyarakat. Hal ini terjadi karena kurangnya literasi yang diperoleh masyarakat terkait pinjaman online. Masyarakat tidak paham mana pinjaman online yang legal dan ilegal. Pengabdian kepada Masyarakat (Penmas) ini bertujuan untuk memberikan edukasi tentang pinjaman online dan pendampingan penggunaan pinjaman online agar efektif dan memberikan nilai tambah untuk usaha mereka. Lokasi yang dipilih UPT Aneka Industri dan Kerajinan Surabaya. UPT ini membina beberapa pemilik Industri Kecil Menengah (IKM) dengan berbagai jenis usaha. Kebanyakan mereka fokus pada pemasaran produk sehingga kurang memperhatikan pentingnya literasi keuangan, padahal ini penting untuk pengembangan usaha mereka dan menghindari mereka terlilit pinjaman online ilegal. Penmas dilaksanakan selama 3 (tiga ) bulan pada bulan Mei 2024 sampai dengan Agustus 2024. Peserta 20 IKM dengan berbagai jenis usaha industri kecil dan menengah. Metode pelaksanaan Penmas dengan dengan memberikan penyuluhan dan pendampingan, mulai dari sosialisasi tentang Pinjol yang legal dan illegal, serta pendampingan pengelolaan dana pinjaman untuk pengembangan usaha mereka. Hasil Penmas menunjukkan perubahan perilaku para IKM menjadi lebih berhati-hati memilih pinjaman online. Mereka dapat memahami cara mengelola dana pinjaman agar lebih memberikan manfaat untuk pengembangan usaha dan mampu memisahkan dana pribadi dengan dan usaha.
Analysis Of Differences in Financial Distress Levels Between the Property & Real Estate Sub-Sector Industry and The Building Construction Sub-Sector Industry Lestari, Lestari; Erdiana, Atty
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.606

Abstract

This study investigates how the building construction industry in Indonesia Stock Exchange differs from the property and real estate industry in terms of financial bankruptcy rates. The population of this study is the property and real estate sub-sector and the building construction sub-sector in Indonesia Stock Exchange. The general objective of this study is to identify financial distress in the property & real estate and building construction industries and the level of financial distress of the property & real estate sub-sector and building construction sub-sector as a picture of the level of bankruptcy of the industrial group. While the specific objective is that companies can anticipate early and immediately make improvements in asset management and company financing. The results of this study can also be used as a reference for investors to restructure their investment portfolios with more accurate portfolio return estimation calculations. This study uses a purposive sampling method, with the consideration or criteria that the companies studied are companies that publish financial reports in 2022 and 2023 at least Q3. To measure the level of financial distress of the two industrial sub-sectors, the Springate (S-Score) analysis model is used with the Independent Sample T Test analysis technique. The results of this study indicate that there is no significant difference in financial distress in the property & real estate and building construction industries that go public on the Indonesia Stock Exchange.
Pengaruh Earning Per Share Net Profit Margin dan Tobin’s Q Terhadap Return Saham Syariah Sektor Kesehatan di Bursa Efek Indonesia Lestari, Lestari; Erdiana, Atty
Jurnal Ilmiah Ekonomi Islam Vol 10, No 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12772

Abstract

This study aims to determine the effect of Earning per share (EPS), Net Profit Margin (NPM) and Tobin's Q on Islamic stock returns in the health sector on the Indonesia Stock Exchange (IDX). The object of this research is the health sector's sharia stocks, totaling 22 shares. The sampling method used is purposive sampling with the criterion that the issuer has complete financial reports from 2019-2022, and found 14 stocks that meet the criteria. This study uses multiple linear regression analysis techniques which are used to examine the effect of EPS, NPM and Tobin's Q on sharia stock returns in the health sector. The results of the research show that EPS, NPM and Tobin's Q do not have a significant effect on the return of sharia stocks in the health sector on the Indonesia Stock Exchange (IDX).
Comparison Of Financial Performance With Solvency And Profitability Ratio Between Building Construction Sub-Industry And Property & Real Estate Sub-Sector On The Indonesia Stock Exchange Lestari, Lestari; Erdiana, Atty
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.199

Abstract

This study examines the comparison of performance between companies in the building construction sub-sector and the property & real estate sub-sector on the Indonesia Stock Exchange with the measuring variables being Debt to Assets Ratio (DAR), Debt equity ratio (DER), Return on Investment (ROI) and Return on equity (ROE). The general objective of this study is to identify financial performance based on the DAR, DER, ROI and ROE ratios.construction sub-sector companies and property & real estate sub-sectors on the Indonesia Stock Exchange. These ratios are used as a measure of financial performance of the 2 industry groups so that it can be seen whether the 2 industry groups have relatively the same or different performance. While the specific objective of this study is to find out which assets between debt or equity (own capital) provide the largest contribution in contributing to the company's profits. This study uses a purposive sampling method, considering that the companies studied are companies that publish financial reports in 2024 at least Q3. Meanwhile, to measure the comparison/differences between the two industrial sub-sectors, the Independent Sample T Test analysis technique is used. The results of this study indicate that there is no difference in financial performance between the building construction sub-sector companies and the property & real estate sub-sector companies.
Pengaruh Kompensasi, Lingkungan Kerja, Dan Gaya Kepemimpinan Terhadap Turnover Intention Karyawan Pada PT. Royal Inti Mandiri Abadi (Studi Pada Bagian Divisi Marketing and Sales) Kurniawan, Eunike Ivani; Erdiana, Atty
PRAGMATIS Vol 5, No 2 (2024): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v5i2.4489

Abstract

This research aims to determine the influence of compensation variables, work environment, and leadership style on turnover intention among PT employees. Royal Inti Mandiri Abadi. This research was conducted based on the problem that in this company every year the average rate of employees leaving is relatively higher than employees entering. This needs to be a special concern for companies to reduce the risk of increasingly high employee turnover intention. The employee turnover rate shows the level of employee desire to move to a better place. The independent variables in this research are compensation, work environment, and leadership style, while the dependent variable in this research is turnover intention. This research uses quantitative research methods. Data collection was carried out by distributing questionnaires to thirty-two respondents who worked in the marketing and sales departments. The data analysis contained in this research is multiple linear regression analysis using the SPSS program. The results of this study state that compensation, work environment, and leadership style have a significant effect on turnover intention. From this research, it is hoped that companies can provide and maintain compensation according to workload, ensure a safe and comfortable work environment, and use the right leadership style so that they can increase turnover rates among PT employees. Low Immortal Core Royalty
An Analysis of Corporate Strategy Formulation for Micro, Small, and Medium Enterprises (MSMEs): A Case Study of the Kerupuk Industry in Tlasih Village, Tulangan District, Sidoarjo, East Java Lestari, Lestari; Erdiana, Atty; Giyana, Giyana
Jurnal Ilmiah Ilmu Administrasi Publik Vol 15, No 2 (2025)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v15i2.77485

Abstract

This study aims to formulate a corporate strategy for small-scale industry (MSME) producers of kerupuk (traditional crackers) in Tlasih Village, Tulangan District, Sidoarjo Regency, East Java. The research object is an MSME with a formal organizational structure, where corporate decision-making is carried out through managerial considerations. The general objective of this study is to identify the internal conditions of the MSME in order to determine its strengths and competitive advantages, as well as its relative weaknesses. In parallel, the study identifies changes in the external environment so that the MSME can detect both the opportunities and threats it faces. Through this analysis, the MSME Kerupuk Tlasih can formulate appropriate strategies from various strategic alternatives to remain competitive under such conditions. The specific objective of the study is to provide recommendations for the most effective corporate strategy that will enable the MSME Kerupuk Tlasih to sustain its operations amid environmental and competitive changes. The selection of MSME Kerupuk Tlasih as the research object given its formal organizational structure aims to allow for a clear assessment of its relative condition and the extent of its strengths and weaknesses in responding to environmental dynamics. This MSME is expected to leverage its strengths to capitalize on external opportunities and mitigate threats arising from environmental shifts. The analytical models employed in this study include the Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), and SWOT analysis. The results indicate that the SWOT analysis places MSME Kerupuk Tlasih in Quadrant II, illustrating that the enterprise is currently facing significant external threats while maintaining relatively strong internal capabilities. Consequently, the most appropriate strategies for MSME Kerupuk Tlasih are market development and product development strategies. 
A Pengaruh Rasio Profitabilitas terhadap Price to Book Value (PBV) Pada Industri Tekstil dan Garmen di BEI Tahun 2020-2022 Lestari, Lestari; Erdiana, Atty
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 5 No. 1 (2024): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v5i1.1587

Abstract

This research examines the influence of Return on Assets (ROA) and Return On Equity (ROE) on the Price to Book Ratio with the research object of the textile and garment industry on the IDX in 2020-2022. The total population of this industry is 19 companies, and researchers used a saturated sampling technique so that a member of the population became the sample. The analysis technique used is multiple linear regression with the help of the SPSS statistical program. The research results show that return on assets (ROA) and return on equity (ROE) have a significant influence on price-to-book value (PBV). Meanwhile, partial Return on Assets (ROA) and Return On Equity (ROE) have a significant influence on Price to Book Value (PBV).
Pengaruh Earning Per Share Net Profit Margin dan Tobin’s Q Terhadap Return Saham Syariah Sektor Kesehatan di Bursa Efek Indonesia Lestari, Lestari; Erdiana, Atty
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12772

Abstract

This study aims to determine the effect of Earning per share (EPS), Net Profit Margin (NPM) and Tobin's Q on Islamic stock returns in the health sector on the Indonesia Stock Exchange (IDX). The object of this research is the health sector's sharia stocks, totaling 22 shares. The sampling method used is purposive sampling with the criterion that the issuer has complete financial reports from 2019-2022, and found 14 stocks that meet the criteria. This study uses multiple linear regression analysis techniques which are used to examine the effect of EPS, NPM and Tobin's Q on sharia stock returns in the health sector. The results of the research show that EPS, NPM and Tobin's Q do not have a significant effect on the return of sharia stocks in the health sector on the Indonesia Stock Exchange (IDX).
Co-Authors Giyana, Giyana Inayati, Titik Kurniawan, Eunike Ivani Lestari Lestari Siti Djamilah, Siti Surenggono ., Surenggono