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All Journal Ilmu Administrasi Publik Jurnal Pengabdian Dharma Laksana
Giyana, Giyana
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Economics, Econometrics & Finance Environmental Science Other

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Pelatihan Kewirausahaan bagi Mahasiswa Akademi Farmasi Yannas Husada Bangkalan Madura Iriantini, Dwi Bhakti; H.S, Redy Eko; Giyana, Giyana
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.32194

Abstract

Kewirausahaan merupakan bidang yang masih kurang diminati oleh kalangan Mahasiswa. walaupun sudah banyak upaya yang dilaksanakan oleh pemerintah dan pihak swasta , namun masih perlu dukungan banyak pihak, Tujuan kegiatan pengabdian kepada masyarakat ini untuk menanamkan jiwa kewirausahaan sejak dini pada mahasiswa. Diharapkan pada waktu yang akan datang para mahasiswa menjadi wirausahawan yang handal dan professional. , Kegiatan ini dilakukan oleh team pengabdi masyarakat FEB UWKS dan bekerja sama dengan Direktur Akademi Farmasi Yanna Husada Bangkalan, dari bulan April 2023 sampai  Juli 2023. Jumlah mahasiswa yang dibina dalam kewirausahaan sebanyak 40 orang, metode pelaksanaan kegiatan ini menggunakan pendekatan pelatihan kewirausahaan disertai contoh pembuatan produk makanan frozen. Adapun pelaksanaan kegiatan pelatihan dilakukan dengan pemberian materi membangun jiwa kewirausahaan serta pembuatan makanan frozen
An Analysis of Corporate Strategy Formulation for Micro, Small, and Medium Enterprises (MSMEs): A Case Study of the Kerupuk Industry in Tlasih Village, Tulangan District, Sidoarjo, East Java Lestari, Lestari; Erdiana, Atty; Giyana, Giyana
Jurnal Ilmiah Ilmu Administrasi Publik Vol 15, No 2 (2025)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v15i2.77485

Abstract

This study aims to formulate a corporate strategy for small-scale industry (MSME) producers of kerupuk (traditional crackers) in Tlasih Village, Tulangan District, Sidoarjo Regency, East Java. The research object is an MSME with a formal organizational structure, where corporate decision-making is carried out through managerial considerations. The general objective of this study is to identify the internal conditions of the MSME in order to determine its strengths and competitive advantages, as well as its relative weaknesses. In parallel, the study identifies changes in the external environment so that the MSME can detect both the opportunities and threats it faces. Through this analysis, the MSME Kerupuk Tlasih can formulate appropriate strategies from various strategic alternatives to remain competitive under such conditions. The specific objective of the study is to provide recommendations for the most effective corporate strategy that will enable the MSME Kerupuk Tlasih to sustain its operations amid environmental and competitive changes. The selection of MSME Kerupuk Tlasih as the research object given its formal organizational structure aims to allow for a clear assessment of its relative condition and the extent of its strengths and weaknesses in responding to environmental dynamics. This MSME is expected to leverage its strengths to capitalize on external opportunities and mitigate threats arising from environmental shifts. The analytical models employed in this study include the Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), and SWOT analysis. The results indicate that the SWOT analysis places MSME Kerupuk Tlasih in Quadrant II, illustrating that the enterprise is currently facing significant external threats while maintaining relatively strong internal capabilities. Consequently, the most appropriate strategies for MSME Kerupuk Tlasih are market development and product development strategies. 
Co-Authors Erdiana, Atty H.S, Redy Eko Iriantini, Dwi Bhakti Lestari Lestari