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All Journal Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Agro Bali: Agricultural Journal
Pebrianto, Moh.
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Agriculture, Biological Sciences & Forestry

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Orange Agro-Edutourism Development Strategy in Samar Village: An Effective and Appropriate Approach to Improve the Local Economy Pebrianto, Moh.; Yuliati, Yayuk; Kustanti, Asihing
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.1929

Abstract

The Citrus Agroedutourism in Samar Village is an effort to optimize local potential by integrating agricultural education with community-based tourism. Despite its strong appeal, this destination faces several challenges, including weak management, limited digital promotion, a shortage of skilled human resources, and inadequate infrastructure. This study aims to analyze the most effective and appropriate development strategies to support sustainable local economic growth. This research adopts a mixed-method approach, with data collected through in-depth interviews, field observations, documentation, and literature review. Data were analyzed using thematic analysis to identify core themes from participant narratives, which were then mapped into a qualitative SWOT quadrant to formulate context-based development strategies. The findings indicate that Samar Village's main strengths lie in its unique citrus commodity, strong community involvement, and educational tourism appeal. However, weaknesses such as limited expertise, minimal promotion, and financial constraints hinder development. The recommended strategies include human resource training, infrastructure improvement, digital branding enhancement, and multi-stakeholder collaboration involving the village government, BUMDes, and youth organizations. The study concludes that citrus-based agroedutourism has strong potential to serve as a model for sustainable village development that effectively contributes to improving community welfare. These findings offer important managerial implications, including the need for strategic planning based on local potential, institutional capacity building, and the integration of environmental sustainability, community empowerment, and educational tourism promotion.
Sinergi Stakeholder dalam Mengembangkan Desa Wisata Berkelanjutan: Pemetaan dan Peran di Desa Samar Tulungagung Ruja, I Nyoman; Wahyuningtyas, Neni; Adi, Khofifatu Rohmah; Pebrianto, Moh.; Putri, Zulfa Meutia; Hidayat, Vian Noer Achmad; Asshidiqi, Rihlah Khoirunnisa'
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 10 No 4 (2024): Desember
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v10i4.27465

Abstract

Desa Samar is a village with the potential to develop into a tourist village. The village located in the Pagerwojo District, Tulungagung Regency, East Java Province has various promising natural potentials. In order to realize a Tourism Village, the role of stakeholders is certainly an important element. This study aims to identify, map, and describe the roles and relationships among stakeholders involved in the development of Samar Village Tourism. This research employs a qualitative descriptive method with data collection techniques through observation, interviews, documentation, and literature review as supporting data. The analysis technique in this study uses the stakeholder analysis method approach. The stakeholders involved are divided into primary stakeholders, key stakeholders, and secondary stakeholders. Data collection was conducted using purposive sampling to ensure the accuracy of the data collected. The research results show that the success of developing a village tourism destination is greatly determined by the collaboration among the involved stakeholders. Through stakeholder mapping in Samar Village, it was revealed that there are primary, key, and secondary stakeholders, whose interrelated roles necessitate strong commitment, coordination, and cooperation among them. Samar Village, with its various tourism potentials such as orange agro-tourism, bee farming, cattle ranching, and watermills, if managed and organized well by the related stakeholders, will become a sustainable village tourism and provide positive impacts for the community. Active participation from BUMDES, youth organizations, local government, and the local community is crucial for the successful management of these potentials. The level of active participation among stakeholders determines the sustainability of tourism in Desa Samar.
Co-Authors Asihing Kustanti Asshidiqi, Rihlah Khoirunnisa' Hidayat, Vian Noer Achmad I Nyoman Ruja Khofifatu Rohmah Adi Neni Wahyuningtyas, Neni Putri, Zulfa Meutia Yayuk Yuliati