Mustika Widowati
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Analysis of Customer Knowledge, Halal Brand, Trust, and Customer Engagement on Customer Loyalty at PT Bank Syariah Indonesia in Semarang Alya Maherka Ekaputri; Mustika Widowati; Sri Hardiningsih H.S
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 7, No 1 (2022)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.874 KB) | DOI: 10.30651/jms.v7i1.10231

Abstract

This study aims to analyze the significance effect of Customer Knowledge, Halal Brand, Trust, and Customer Engagement on Customer Loyalty on PT Bank Syariah Indonesia in Semarang both simultaneously and partially. The used data is primary data which collected by using questionnaire. Population in this study were all customer PT Bank Syariah Indonesia in Semarang, while the sample in this study was 115 participants customer PT Bank Syariah Indonesia in Semarang. Sampling is using a purposive sampling technique. The analysis model used in this research is multiple regression analysis, and the analysis technique uses the simultaneously significant test, determination correlation test, and partial significance test with the SPSS 25.00. The results of proving the hypothesis and discussion show that Customer Knowledge, Halal Brand, Trust, and Customer Engagement simultaneously have a significant effect on Customer Loyalty PT Bank Syariah Indonesia in Semarang. Customer Knowledge and Trust partially have positive and insignificant effect on Customer Loyalty, whereas Halal Brand and Customer Engagement partially have positive and significant effect on Customer Loyalty at PT Bank Syariah Indonesia in Semarang.Keywords: Customer Loyalty, Customer Knowledge, Halal Brand, Trust, and Customer Engagement.
FAKTOR FAKTOR YANG MEMPENGARUHI KUALITAS AUDIT Siti Mutmainnah; Iwan Budiyono; Suryani Sri Lestari; Siti Hasanah; Mustika Widowati
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 5, No 2 (2022)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v5i2.4061

Abstract

This study aims to analyze and obtain empirical evidence about the influence of professionalism, competence, independence and accountability on audit quality, both simultaneously and partially on corporate public accounting firms in Semarang. Data collection was carried out by survey using a questionnaire in the research area in the city of Semarang. The population in this study were all auditors at public accounting firms in Semarang. The model of analysis in this study uses several regression analysis model techniques and linear analysis used is the F test, t test and R2. The results of proving the hypothesis and discussion show that professionalism partially has a positive and significant effect on Audit Quality, Competence partially has a negative and insignificant effect on Audit Quality, Independence partially has a negative and insignificant effect on Audit Quality, Accountability partially has a negative and insignificant effect. on Audit Quality. Furthermore, professionalism , Competence, independence,and accountability simultaneously have a significant effect on Audit Quality.