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All Journal Jurnal Somasi (Sosial Humaniora Komunikasi) MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jobmark: Journal of Branding and Marketing Communication Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research
Noer, Mochammad Kresna
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Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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Virtual or Hybrid? Marketing Event in the Time of Covid-19 Pandemic Noer, Mochammad Kresna; Ramadhanti, Tisyabella Rizki
Jobmark: Journal of Branding and Marketing Communication Vol. 3 No. 2 (2022): JOBMARK Vol 3 No 2 (January-June 2022)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v3i2.150

Abstract

This article compares the implementation of two different types and methods of marketing events or special events that were popular during the Covid-19 pandemic, namely virtual events and hybrid events. Using the case study method, we observed and interviewed key informants and conducted document searches related to a Job fair event and an automatic product launch. The study found that virtual events allow participants facing travel restrictions to stay connected and participate in an event. In contrast, hybrid events are the best option if the number of participants is a critical factor in the event's success. In addition, despite having shortcomings in sensory stimulation, virtual events excel in terms of cost efficiency and participant affordability. Therefore, for marketing events that aim to introduce high-involvement products, hybrid or direct events are more appropriate.
Strategi Komunikasi Pemulihan Pasca Krisis Menggunakan Influencer oleh KemenKopUKM Tito, Fitara; Noer, Mochammad Kresna
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 6 No 3 (2025): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v6i3.1773

Abstract

The digitalization era has brought significant changes in how communication is conducted, especially during crises. One of the challenges faced is how the government handles crises that affect public reputation. This study aims to analyze the crisis communication strategies employed by the Ministry of Cooperatives and SMEs (KemenKopUKM) in managing crises through the use of influencers. The theories utilized in this research are the Social-Mediated Crisis Communication (SMCC) theory and crisis communication theory, which explain how communication mediated through social media can repair damaged public images. The methodology used is a qualitative approach with an in-depth case study design, accompanied by content analysis to examine the meaning of messages conveyed through social media. Data is collected through in-depth interviews with the KemenKopUKM communication team and involved influencers, as well as an analysis of relevant documents. The operationalization of concepts involves identifying key indicators of crisis communication and the effectiveness of using influencers in the repair process.
Pengaruh Komunikasi Interpersonal terhadap Motivasi Pasien dalam Melaksanakan Pemeriksaan MRI (Magnetic Resonance Imaging) Elgusia, Reghina; Noer, Mochammad Kresna; Eddyono, Aryo Subarkah; Agustini, Prima Mulyasari
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.15104

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi interpersonal terhadap motivasi pasien dalam melaksanakan pemeriksaan MRI di RS X. Berdasarkan karakteristik responden yang melakukan pemeriksaan MRI pada bulan Mei, mayoritas responden berada pada rentang usia 21-30 tahun dan menggunakan jaminan kesehatan BPJS Kesehatan. Selain itu, sebagian besar responden berasal dari rujukan luar RS X, yang menunjukkan bahwa lebih banyak pasien dirujuk dari luar dibandingkan dari poliklinik dan rawat inap RS X. Hasil penelitian menunjukkan bahwa komunikasi interpersonal memiliki pengaruh yang signifikan terhadap motivasi pasien dalam melakukan pemeriksaan MRI, dengan pengaruh sebesar 77,7%. Koefisien regresi menunjukkan hubungan positif dan signifikan antara komunikasi interpersonal dan motivasi pasien (B = 0,557, t = 17,017). Temuan ini menegaskan pentingnya komunikasi interpersonal yang efektif dalam meningkatkan motivasi pasien untuk menjalani pemeriksaan MRI.
Analysis of XYZ's Health Product Communication Strategy in Fulfilling the Elements of the Pharmaceutical Industry Code of Conduct Senjatiana, Ferdy; Noer, Mochammad Kresna
Jurnal Indonesia Sosial Sains Vol. 6 No. 6 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i6.1745

Abstract

This study aims to analyze the health product communication strategy implemented by Company XYZ in complying with the pharmaceutical industry's code of conduct in Indonesia. As a member of the International Pharmaceutical Manufacturers Group (IPMG), Company XYZ faces challenges in delivering ethical product messages amid strict regulations from the Indonesian Food and Drug Authority (BPOM) and IPMG’s code of ethics, which prohibits direct-to-public promotion. This research employs a qualitative approach using a descriptive case study method, involving in-depth interviews, document analysis, and observation. The findings reveal that Company XYZ applies an adaptive and ethical communication strategy through narrative approaches, selective media mapping, and active engagement in industry associations. The strategy reflects a glocal approach, where global communication policies are adjusted to local contexts. Another key finding is the practice of grey area compliance, where communication strategies technically do not violate regulations but still convey product messages implicitly. While this demonstrates the communication team’s ingenuity in navigating regulatory boundaries, it also poses potential risks of unethical communication if not properly managed. This study proposes the development of a more contextual, strategic, and regulation-compliant health product communication model, adapted from the corporate communication framework introduced by Nurlaela Arief. This model is expected to serve as a reference for communication practices in the complex and dynamic pharmaceutical industry.
Strategi Manajemen Isu Custom Box Packaging “Risepack” Demi Mempertahankan Citra Perusahaan Al Faruqi, Muhammad Umar; Noer, Mochammad Kresna
Jurnal SOMASI (Sosial Humaniora Komunikasi) Vol. 6 No. 2 (2025): Desember 2025
Publisher : CERED Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/js.v6i2.1370

Abstract

Di era digital saat ini, isu terkait kualitas produk dapat dengan cepat memengaruhi citra dan reputasi perusahaan. Penelitian ini bertujuan untuk menganalisis strategi manajemen isu yang diterapkan oleh PT Billah Berdikari Indonesia (Risepack) dalam menangani permasalahan kualitas produk serta mengevaluasi efektivitasnya dalam mempertahankan citra perusahaan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi yang melibatkan perwakilan internal perusahaan, konsumen, dan pakar manufaktur sebagai triangulator. Hasil penelitian menunjukkan bahwa strategi manajemen isu Risepack terdiri atas lima tahapan utama: identifikasi isu, analisis isu, pemilihan strategi, implementasi program aksi, serta evaluasi dan pemantauan. Pemilihan strategi tersebut didorong oleh kebutuhan menjaga kepuasan pelanggan, mencegah kehilangan pelanggan, dan mempertahankan klien utama yang menjadi penopang keberlangsungan bisnis. Penelitian ini memberikan kontribusi teoretis pada kajian manajemen isu dan rekomendasi praktis bagi perusahaan dalam menjaga reputasi melalui komunikasi strategis yang efektif.
Co-Authors Al Faruqi, Muhammad Umar Aryo Subarkah Eddyono Elgusia, Reghina Prima Mulyasari Agustina Ramadhanti, Tisyabella Rizki Senjatiana, Ferdy Tito, Fitara