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All Journal Promis Jurnal Mutiara Ilmu Akuntansi Jurnal Manajemen Dan Bisnis Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Al-Mau'izhoh: Jurnal Pendidikan Agama Islam Komposit : Jurnal Pengabdian Dan Pemberdayaan Masyarakat
Rosa Amelia
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

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Journal : Jurnal Manajemen Dan Bisnis Ekonomi

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Studi Kelayakan Bisnis Pada Brand Baju Muslim Sabhira_co Agus Sutardi; Anggini Hardiyanti; Intan Yulia Azzahra; Rosa Amelia; Hilman Al Hafizh; Azamni Dhohirudin
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 2 (2024): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i2.1571

Abstract

Fashion Sabhira is a business that grew from a reseller business to a distributor with a unique history. Sabhira was established on August 28, 2016 first operating as a reseller and distributor who takes goods from others. When the shop in Andir became very popular, Sabhira decided to open her own shop on Jln. Bengawan, Bandung. started to build its own brand with the name "Sabhira". The research method that we do is using a qualitative method by interviewing the company Sabhira_coShabira is a Brand Fashion business that is in demand by the Muslim community. The high demand in the market makes the opportunities of Sabhira's business very promising, both among women and men. The establishment of this Sabhira business will have a special impact on the economic structure of the community in the Sabhira business establishment environment, this can be seen from the increase in employee income. Where the average worker's income will increase with the salary he receives plus the bonuses given if the number of consumers who buy is more than the usual amount over time. Shabira is a Fashion Brand business that is in demand by the Muslim community. The high demand in the market makes the opportunities of Sabhira's business very promising, both among women and men. In the preparation of this business feasibility study report using 6 aspects.
Co-Authors Agus Sutardi Anggini Hardiyanti Ayu Dyah Paramita Azamni Dhohirudin Hilman Al Hafizh Intan Yulia Azzahra Kartika Sari M. Makbul Muhamad Ramdan Muhammad Rizky Shorfana Nova Khairul Anam Nur Aini Farida Nurhayati Octalia Monika Qoulan Karima Resya Dwi Marselina Rinny Meidiyustiani