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Identification of Digital Marketing Improvement Strategies for MSME Products and Services Post-Covid-19 Pandemic in Indonesia Purbaningsih, Yuli; Sulistiyo Nugroho, Budi; Nurfauzi, Yogi; Hendrik Sitaniapessy, Rainier; Towpek, Hadenan
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1045

Abstract

The strategy to improve digital marketing for MSME products and services is a critical study. Therefore, the authors are interested in reviewing scientific evidence of increasing digital era MSME marketing to increase understanding. Finally, we can conclude that the findings include several strategies to increase the promotion of MSME products and including MSME managers preparing products and services that have future value and serving customers better, making the best buyer journeys, understand when and how to fix any shortcomings, develop periodic promotions, optimize website promotions, develop internet promotions, always place website pages easy to find, review items, create a business Google account, participate, participate, influencers, then right-click, are virtual entertainment. It is hoped that this study will become a vital force in increasing the understanding of digital marketing strategies in MSME businesses.
EXPLORING THE JURIDICAL FRAMEWORK FOR ENVIRONMENTAL CONSERVATION WITHIN THE CONTEXT OF INFRASTRUCTURE DEVELOPMENT AND SUSTAINABLE PROGRESS IN THE REPUBLIC OF INDONESIA Tahir, Usman; Yusuf, Ramdan; Widjaja, Gunawan; Towpek, Hadenan; Sri Sugiarti, Ekha
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 1 (2024): JANUARY
Publisher : ADISAM Publisher

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Abstract

This paper delves into the intricate juridical framework governing environmental conservation within the dynamic context of infrastructure development and the pursuit of sustainable progress in the Republic of Indonesia. As Indonesia experiences rapid economic growth and urbanization, driven by ambitious infrastructure projects, it confronts a challenging dichotomy—simultaneously fostering development and preserving its ecological riches. This study offers an extensive examination of Indonesia's legal landscape, encompassing environmental laws, regulations, policies, and practical implementation and enforcement mechanisms. It scrutinizes the critical role of Environmental Impact Assessments (EIAs) in navigating the environmental consequences of infrastructure ventures. Additionally, it explores government policies and international commitments that underscore Indonesia's dedication to sustainability. The paper highlights the intrinsic connection between environmental conservation and sustainable progress, emphasizing the importance of responsible resource management and ecological preservation in achieving long-term development objectives. By analyzing case studies, policy implications, and future research directions, this research aims to provide a comprehensive understanding of how Indonesia can harmonize its infrastructure development ambitions with the imperative of environmental protection, ultimately guiding the nation toward a more sustainable and equitable future.
Identification of Digital Marketing Improvement Strategies for MSME Products and Services Post-Covid-19 Pandemic in Indonesia Purbaningsih, Yuli; Sulistiyo Nugroho, Budi; Nurfauzi, Yogi; Hendrik Sitaniapessy, Rainier; Towpek, Hadenan
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1045

Abstract

The strategy to improve digital marketing for MSME products and services is a critical study. Therefore, the authors are interested in reviewing scientific evidence of increasing digital era MSME marketing to increase understanding. Finally, we can conclude that the findings include several strategies to increase the promotion of MSME products and including MSME managers preparing products and services that have future value and serving customers better, making the best buyer journeys, understand when and how to fix any shortcomings, develop periodic promotions, optimize website promotions, develop internet promotions, always place website pages easy to find, review items, create a business Google account, participate, participate, influencers, then right-click, are virtual entertainment. It is hoped that this study will become a vital force in increasing the understanding of digital marketing strategies in MSME businesses.
The Case of Holywings Bar and Its Existence Upon the Legal and Socio-Political Perspectives in Indonesia Widjaja, Gunawan; Towpek, Hadenan
ARISTO Vol 11 No 1 (2023): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v11i1.5507

Abstract

The case of Holywings Bar is an issue that has garnered public attention following their social media promotions on alcoholic beverage products by including the names of Muhammad and Maria. This case is considered as a sensitive issue in a country with the majority of its population are Muslims. Thus, by the initiative of several community groups, this issue has been reported to the legal apparatus to stop all its operations in Jakarta and other big cities entirely. Based on the issue, this study is conducted to obtain a profound understanding toward the case of Holywings bar and its existence in Indonesia viewed from the legal and socio-political aspects. In discussing the problem of this study, we collect information from various newspapers and other legal and socio-political science publishers as the supporting data. Then, we analyze the datathrough phenomenological approach and draw conclusions believedas the best answer for the problem. Finally, the researchers conclude that the case of Holywings Bar is declared as having violated the law and business licensing regulations for bars that sell alcoholic beverages. According to several experts, the closure of Holywings Bar can be viewed from the legal and socio-political perspectivesrelated to the 2024 presidential election, since the majority of voters for presidential candidates are from Islamic groups who support the closure, and they are closely related to one of the presidential candidates in 2024. Hence, the results of this study are expected to be beneficial toward the development of similar studies in the future.