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All Journal Prosodi: Jurnal Ilmu Bahasa dan Sastra Calakan: Jurnal Sastra, Bahasa, dan Budaya
Hidayati, Alfin Fuji
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Peirce’s Sign Analysis On Djarum 76 Commercial Advertisement: (Semiotics) Hidayati, Alfin Fuji; Finasyahadatina
Calakan : Jurnal Sastra, Bahasa, dan Budaya Vol. 3 No. 2 (2025): Juli
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/calakan.v3i2.358

Abstract

The purpose of this study is to find out the implicit meaning of the Djarum 76 advertisement on Youtube or television. Youtube or television is one of the media or tools to promote and persuade people or customers to be interested in the product. Media takes on an important role in communication to convey the implied meaning of advertising to customers. Meaning and advertising are inseparable from each other. Each ad contains a hidden message that must be interpreted. Cigarette advertising should be limited in persuading people. In creating an advertisement, advertisers are encouraged to be more creative in packaging the product advertisement. Cigarette advertising is prohibited from displaying products and product users. Cigarette ads should only feature images and images of the product. These ads are commercial in nature, which is why the author was interested in analyzing these ads. The method used in this study is a descriptive qualitative method used to describe the hidden messages in these ads.
Madurese Deverbal Nominalization Process Hidayati, Alfin Fuji; Nurhayani, Ika; Choyimah, Nurul
Prosodi Jurnal Ilmu Bahasa dan Sastra Vol 15, No 2: (2021): prosodi
Publisher : Program Studi Bahasa Inggris Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.348 KB) | DOI: 10.21107/prosodi.v15i2.12177

Abstract

Nominalizations can be structured by adding affixes before or after root to create new words in language.  Madurese has several language aspects that have not been widely explored. Previous linguistic studies on Madurese mostly focused on morphological aspects such as Madurese affixation in general. Therefore, this research discusses Madurese Deverbal Nominalization Process (Noun Derived from Verb). The goals of this research are to identify what types of affixes which form deverbal nouns in Madurese and to know how the affixation process that forms the deverbal nouns in Madurese. For example: pa-mandi-an, the root is mandi (take a shower) after it attachés to confix (pa- -an) the word class category changes to noun pa-mandi-an, that is a bath room. This research is a descriptive qualitative research, and the data were collected from a Madurese short story entitled Tora (satengkes carpan Madura), which was written by Jamal D. Rahma (2017). The findings are presented descriptively by identifying the process of the derivational forming nouns. The results of this research shows that prefixes, suffixes, confixes and infixes are contributed to create new lexemes in Madurese.
Co-Authors Finasyahadatina Ika Nurhayani Nurul Choyimah, Nurul