Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Entrepreneur dan Entrepreneurship
Siandika, Raynaldo Aditya
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ASPECTS OF SATISFACTION OF EMALINE CUSTOMERS Dewi, Liliana; Siandika, Raynaldo Aditya
Jurnal Entrepreneur dan Entrepreneurship Vol. 7 No. 1 (2018): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.023 KB) | DOI: 10.37715/jee.v7i1.770

Abstract

In order to achieve the objectives of the operations, Emaline needs to review the influence of product quality; which consists of aesthetics, durability, customer perceived quality, and serviceability, on the customer satisfaction of the company. The purpose of this study is to determine: the influence of aesthetics on customer satisfaction; the influence of durability on customer satisfaction; the influence of customer perceived quality on customer satisfaction; and the influence of serviceability on customer satisfaction. The samples in this research consist of 42 Emaline consumers under the business-to-consumer pattern who have made more than one purchase. Multiple Linear Regression is used as analysis technique in this study. Research results suggest that aesthetics, durability, customer perceived quality, and serviceability affect the customer satisfaction of Emaline.
Co-Authors Liliana Dewi