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All Journal Shirkah: Journal of Economics and Business JESI (Jurnal Ekonomi Syariah Indonesia) Relevance: Journal of Management and Business
Rohimat, Asep Maulana
Faculty Of Islamic Economics And Business, UIN Raden Mas Said Surakarta
Economics, Econometrics & Finance

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Apakah Ekuitas Merek dan Kesadaran Halal Memediasi Pengaruh Religiusitas dan Akulturasi terhadap Keputusan Pembelian? Dwi Ratna Sari; Asep Maulana Rohimat; Zulfikar Ali Ahmad
JESI (Jurnal Ekonomi Syariah Indonesia) Vol 11, No 1 (2021)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.268 KB) | DOI: 10.21927/jesi.2021.11(1).51-66

Abstract

When the Korean Wave became a new trend in Indonesia, many Indonesian Muslims were influenced by the Korean culinary culture. Many people do not pay attention to the halal aspects of food, especially Korean food where the majority of the population is non-Muslim. From this the researchers conducted research on the effect of religiosity and acculturation on halal decisions with brand equity and halal awareness as mediating variables. This study uses a convenience sampling method with Korean food consumer object samples taken as many as 97 respondents randomly. Data analysis techniques used are multiple linear regression tests and multiple tests. The results of the study show that religiosity has a significant effect on brand equity, acculturation has a significant effect on brand equity, religiosity has a significant effect on halal awareness, but acculturation has a not significant effect on halal awareness, religiosity and acculturation has a significant effect on purchasing decisions, brand equity has an effect on significant on purchasing decisions and halal awareness has a significant effect on purchasing decisions. Brand equity mediates the effect of religiosity and acculturation on purchasing decisions. Meanwhile, halal awareness mediates the influence of religiosity on purchasing decisions.
The Moslem Community's Perceptions in Using ShopeePay: Fintech as a Mediator for Purchasing MSME's Products Asep Maulana Rohimat; Helti Nur Aisyiah; Septi Kurnia Prastiwi
Relevance: Journal of Management and Business Vol. 4 No. 2 (2021)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.825 KB) | DOI: 10.22515/relevance.v4i2.4145

Abstract

The economic activity carried out by the Moslem community is an interesting thing. Moreover, it is carried out in Indonesia, which is predominantly inhabited by the Moslem population. With these conditions, the Moslem community is considered as one of the most potential market layers, especially in the development of the online MSME business. Moreover, it is supported by growing financial technology (fintech). The purpose of this study was to determine the effect of perceived benefits on purchasing MSME products online with fintech as a mediating variable. This study uses a quantitative approach with the Moslem community in Central Java and Yogyakarta as the object of research. The quantitative approach is used to determine the effect between variables with the help of the SPSS program. The results of this study indicate that the fintech variable has a significant effect on fintech and online purchases, fintech has a significant effect on online purchases, and fintech can mediate the relationship between fintech and online purchases.
Consumer Reviews, Ratings, and Gamification on Muslim Millennials’ Online Purchasing Decisions Septi Kurnia Prastiwi; Asep Maulana Rohimat; Helti Nur Aisyiah
Shirkah: Journal of Economics and Business Vol 7, No 3 (2022)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v7i3.467

Abstract

Since previous research on the relationship among Online Consumer Review (OCR), ratings, gamification, and online purchasing decisions had mixed results, this study involves trust as a mediating variable, which has never been explored in previous research, to explore online consumer reviews, ratings, and gamification in increasing trust of Muslim Millennials for online purchasing decisions. Investigating Muslim millennials in Central Java and Yogyakarta, 114 questionnaire results were analyzed using Structural Equation Model. The results showed that OCR and ratings affect Muslim Millennials' online purchasing decisions at Shopee, while gamification cannot affect them. Trust in this research model could not affect purchasing decisions. Thus, the trust could not be a mediating variable. The results of this study will be useful for Micro, Small and Medium Enterprises (MSMEs) and the online shop’s development team to maintain the image of an online store.
Co-Authors Dwi Ratna Sari Helti Nur Aisyiah Septi Kurnia Prastiwi Septi Kurnia Prastiwi Zulfikar Ali Ahmad