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All Journal Indonesia Auditing Research Journal Jurnal Multidisiplin West Science Management Studies and Business Journal
Sugiharto, Bagus Hari
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The influence of live streaming and endorsement on product purchasing decisions at shopee with paylater as a moderating variable: Study on Shopee and Paylater Users in Pasuruan Regency Nafi’ah, Nafi’ah; Sugiharto, Bagus Hari
Indonesia Auditing Research Journal Vol. 13 No. 4 (2024): December: Auditing, Finance, IT Plan, IT Governance, Risk
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/arj.v13i4.396

Abstract

The number of internet users in Indonesia continues to increase from year to year, which has an impact on the digital transformation of e-commerce use, one of which is Shopee. Sellers now don't need to meet consumers face to face, but can do live streaming (live broadcasts), or can collaborate with famous influencers to attract consumers. The buy now pay later feature is also an attraction in itself to influence consumer purchasing decisions. However, if paylater is used excessively there will of course be risks such as payment failure. The aim of this research is to analyze the influence of Live streaming and Endorsements on Purchasing Decisions with Paylater as a Moderating Variabel. This type of research is quantitative research. The population in this study were residents of Pasuruan Regency. The sample in this research consisted of 100 samples, using a nonprobability sampling technique using a purposive sampling model. This research uses primary data, data collection techniques using questionnaires and processed using statistical tools, namely WarpPLS. Based on the research results, it shows that partially the independent variabel, namely Live Streaming (X1), has a positive and significant effect on Purchasing Decisions (Y). Endorsement (X2) has a positive and significant effect on Purchase Decisions (Y). Paylater (Z) cannot moderate the influence of Live streaming (X1) on Purchase Decisions (Y). Paylater (Z) cannot moderate the influence of Endorsement (X2) on Purchase Decisions (Y).
The Role of E-commerce for MSMEs as a Digital Marketing Strategy in Facing Industrial Revolution 4.0 Sugiharto, Bagus Hari
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 1 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/80ndq458

Abstract

In the era of industrial revolution 4.0, the role of E-commerce for Micro, Small and Medium Enterprises (MSMEs) is becoming increasingly important as a digital marketing strategy. This research aims to investigate the impact of E-commerce adoption by MSMEs in facing changes in global business dynamics. Through the Systematic Literature Review method, we analyzed relevant academic literature to understand the level of adoption, benefits, digital marketing strategies, and the impact of the industrial revolution 4.0 on MSMEs that adopt E-commerce. The research results show that MSMEs that adopt E-commerce experience increased competitiveness through market expansion, increased operational efficiency, and direct interaction with consumers. Digital marketing strategies, such as the use of social media and online advertising, dominate MSME efforts to increase visibility. The role of E-commerce has also proven vital in helping MSMEs adapt to the industrial revolution 4.0. The conclusions of this research highlight the complexity of the challenges and opportunities facing MSMEs, including technological barriers and the need for digital skills development. Policy implications include government support, digital skills development, facilitation of collaboration between MSMEs, and industry 4.0 awareness campaigns. This research provides in-depth insight into the crucial role of E-commerce for MSMEs in facing the industrial revolution 4.0, with the hope of providing guidance for practitioners, researchers and policies to support the growth and sustainability of MSMEs in this digital era.
Pengaruh Peran Manajemen Produksi dan Faktor Lingkungan dalam Meningkatkan Efisiensi dan Keberlanjutan Usaha Peternakan Sapi di Jawa Timur Sugiharto, Bagus Hari; Solekan, Muhamad; Muslimin, Moh.; Hamzali, Said
Jurnal Multidisiplin West Science Vol 2 No 11 (2023): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v2i11.784

Abstract

Penelitian ini melihat interaksi kompleks yang terjadi antara kondisi lingkungan, sistem manajemen produksi, dan dampak dari interaksi tersebut terhadap keberlanjutan dan efisiensi operasi peternakan sapi di Jawa Timur. Data dikumpulkan dari 153 peternakan sapi yang berbeda dengan menggunakan metode kuantitatif, dengan mempertimbangkan faktor-faktor seperti indikator keberlanjutan, metrik efisiensi, kondisi lingkungan, dan strategi manajemen produksi. Pemodelan Persamaan Struktural (Structural Equation Modeling/SEM) dan analisis statistik digunakan dalam penelitian ini untuk menguraikan hubungan rumit yang ada di lingkungan pertanian ini. Hasilnya memberikan perspektif yang signifikan tentang peran penting manajemen produksi kontemporer dan metode ramah lingkungan dalam meningkatkan efisiensi keseluruhan perusahaan peternakan sapi.
Co-Authors Hamzali, Said MUSLIMIN, MOH. Nafi’ah, Nafi’ah Solekan, Muhamad