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Shoimah, Lathifah Nur
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Economics, Econometrics & Finance Education Other

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Marketing Mix in E-Commerce Purchasing Decisions Shoimah, Lathifah Nur
Journal of Economicate Studies Vol. 4 No. 1 (2020): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v4i1.657

Abstract

This article discusses the marketing mix of e-commerce purchasing decisions. The methods used in this study are literature methods sourced on books, research reports, journals and websites. This article found that: (1) The development of information and communication technology led to significant social, economic, and cultural changes; (2) The emergence of Marketplace as an e-commerce makes it easier for consumers to shop online; (3) Marketing Mix consisting of products, prices, places and promotions affects online purchasing decisions.
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