Journal of Economicate Studies
Vol. 4 No. 1 (2020): Journal of Economicate Studies

Marketing Mix in E-Commerce Purchasing Decisions

Shoimah, Lathifah Nur (Unknown)

Article Info

Publish Date
05 Jun 2020

Abstract

This article discusses the marketing mix of e-commerce purchasing decisions. The methods used in this study are literature methods sourced on books, research reports, journals and websites. This article found that: (1) The development of information and communication technology led to significant social, economic, and cultural changes; (2) The emergence of Marketplace as an e-commerce makes it easier for consumers to shop online; (3) Marketing Mix consisting of products, prices, places and promotions affects online purchasing decisions.

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Journal Info
Journal of Economicate Studies
Website

Abbrev

joes

Publisher

Islamicate Institute

Subject

Economics, Econometrics & Finance Education Other

Description

Journal of Economicate Studies (JoES) is a publication dedicated to and focused on the scholarly study of all aspects of Economicate studies. This journal receives articles from lecturers and researchers who have the new and progressive issues on scholarly study of all aspects of Economicate ...