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All Journal International Journal of Business, Law, and Education Jurnal Manajemen Retail
Isrial, Isrial
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PENGARUH MOTIVASI DAN INSENTIF TERHADAP KINERJA KARYAWAN Sani, M. Ifran; Isrial, Isrial; Sugina, Sugina
Jurnal Manajemen Retail Vol 2 No `1 (2022): JURNAL MANAJEMEN RETAIL
Publisher : Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (827.657 KB) | DOI: 10.47080/jumerita.v2i`1.1942

Abstract

Penelitian ini bertujuan untuk menguji secara empiris dari beberapa variable yang mempengaruhi Kinerja Karyawan. Ada dua variabel yaitu motivasi dan insentif. Penelitian ini menggunakan Studi Kasus Pada PT. Mulia Knitting Factory, yang diambil dengan metode aksidental sampling. Alat analisis yang digunakan adalah regresi linear berganda. Hasil penelitian ini menunjukan secara serempak semua variabel yaitu Motivasi dan Insentif berpengaruh terhadap Kinerja Karyawan. Variabel Motivasi saja yang mempengaruhi Kinerja Karyawan secara parsial, sedangkan faktor Insentif berpengaruh tidak signifikan terhadap Kinerja Karyawan.
Digital Marketing, Relationship, and Customer Trust As Key of Brand Loyalty: A Case Study of Skintific in Tangerang Ramadhani, Nurdyanti; Prastowo, Sugeng Lubar; Isrial, Isrial
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1204

Abstract

This study examines the influence of digital marketing, relationship, and customer trust on Skintific brand loyalty in Tangerang City, amid intense competition in the beauty industry. Using a quantitative associative approach, data were collected from 223 Skintific customers selected through accidental sampling. A structured questionnaire was administered, and the data were analysed using SmartPLS 3.2.9, with tests including validity, reliability, model fit, R², and path coefficients. The results show that digital marketing positively and significantly increases brand loyalty by 36.7%, relationship contributes positively and significantly by 10.2%, and customer trust exerts the strongest positive and significant effect, increasing loyalty by 38.8%. These findings highlight the critical role of integrated digital engagement, sustained customer relationships, and trust-building in fostering brand loyalty in competitive markets.
Co-Authors Ramadhani, Nurdyanti Sani, M. Ifran Sugeng Lubar Prastowo Sugina, Sugina