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All Journal JAKP (Jurnal Administrasi dan Kebijakan Publik) Jurnal Informatika Ekonomi Bisnis Khazanah Sosial BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Jurnal Vokasi Indonesia
Ixora Lundia Suwaryono
Fakultas Ilmu Administrasi, Universitas Indonesia, Depok, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences Other

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Journal : Jurnal Informatika Ekonomi Bisnis

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Intensi Masyarakat terhadap Pariwisata Berkelanjutan Nugroho, Redo; Suwaryono, Ixora Lundia
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.969

Abstract

This article aims to identify factors that influence tourists' intention to visit sustainable tourism destinations in Penglipuran Tourism Village. This research uses the theory of planned behavior which is expanded by adding moral reflectiveness variables. The research method used is quantitative with a purposive sampling technique, where data were collected through questionnaires distributed via Google Forms to 144 respondents. Data analysis was conducted with partial least squares structural equation modeling (PLS-SEM) using SmartPLS 3.0. The results showed that subjective norm, perceived behaviour control, and moral reflectiveness variables positively influence the intention to visit sustainable tourism in Penglipuran Village. In contrast, the attitude variable does not affect the intention to visit sustainable tourism in Penglipuran Tourism Village. The implication of this research is expected to provide information for tourism managers and the government to increase visits to Penglipuran Tourism Village through promotion through influencers, improving facilities, and education about sustainable tourism.
Co-Authors Aldri Frinaldi Arjuna Arief Kesuma Arrahman, Tharriq Elfrida Ratnawati Febrina Rosinta Kesuma, Arjuna Arief Nugroho, Redo Pantius Drahen Soeling Rifki Ersanda ROSINTA, FEBRINA Soeling, Pantius Drahen Suprapto, Prihandana Aditiyando Tharriq Arrahman