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All Journal Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Nasional Manajemen Pemasaran dan SDM
Armanto, Rully
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Economics, Econometrics & Finance Social Sciences

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Kualitas Bangunan, Fasilitas, dan Lokasi Perumahan sebagai Faktor Penentu Tingkat Kepuasan Penghuni Armanto, Rully; Rasyid, Abdullah; Gunarto, Muji
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 5 No. 3 (2024): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v5i3.1956

Abstract

This study aims to explore the role of building quality, facilities, and housing location in determining the level of occupant satisfaction. Using quantitative methods with SEM-Smart PLS analysis techniques, this study analyzes primary and secondary data collected from residents of several housing complexes. The analysis results indicate that housing location significantly affects occupant satisfaction, while building quality and facilities do not show a statistically significant effect. These findings underline the importance of selecting a strategic location in housing development to improve occupant satisfaction. This study suggests that developers pay more attention to the location aspect in housing planning and development to achieve optimal levels of occupant satisfaction. Thus, the results of this study can be a reference for stakeholders in developing policies and strategies to improve housing quality
Pengaruh Citra Merek dan Kepercayaan Merek terhadap Loyalitas Merek Mie Instan Armanto, Rully; Islamiah, Bella; Gunarto, Muji
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 2 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

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Abstract

The purpose of this study was to determine the effect of brand image and brand trust on brand loyalty. The population in this study were students in the city of Palembang. The sampling technique used Accidental Sampling and obtained a research sample of 400 respondents. The variables of this study used two variables, namely the dependent and independent variables. Data analysis using multiple linear regression analysis model with SPSS program. The results showed that partially or simultaneously the variable brand image and brand trust had a significant effect on brand loyalty, for the variable that had the most dominant influence was brand image. There are several implications including the impact of instant noodles that are not good for health and the reputation of instant noodle products that are not guaranteed.
Peran Sikap, Risiko, dan Kebijakan Pemerintah dalam Mendorong Niat Pembelian Mobil Listrik di Kota Palembang Armanto, Rully; Rasjid, Abdullah; Gunarto, Muji
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2833

Abstract

This study aims to analyze the influence of attitude, risk perception, and government policy on the intention to purchase electric cars in Palembang City. Referring to the Stimulus-Organism-Response (SOR) theoretical framework, this study posits that risk perception and policy serve as a stimulus, attitude as an organism, and purchase intention as a response. This study uses a quantitative approach with a survey method on 135 respondents who have the potential to be electric car buyers. The results of the study indicate that risk perception does not have a significant effect on attitude or purchase intention. In contrast, government policy and environmental concerns have a significant positive effect on attitude, while relative advantage also has a strong contribution. Consumer attitudes have been shown to have a significant effect on forming the intention to purchase electric cars. The conclusion of this study confirms that the strategy for adopting electric cars needs to be focused on strengthening positive consumer attitudes through policy incentives, environmental education, and promotion of the benefits of electric vehicles. Managerially, the government needs to expand fiscal and non-fiscal policies and accelerate the development of supporting infrastructure. Manufacturers and automotive industry players are also expected to increase marketing campaigns based on environmental values ​​and operational efficiency to increase the attractiveness of the electric vehicle market.
Co-Authors Abdullah Rasyid Islamiah, Bella Muji Gunarto Rasjid, Abdullah