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PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN HOTEL BUKIT SERELO LAHAT Nidyawati, Nidyawati; Hartini, Indra
MOTIVASI Vol 6, No 2 (2021): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v6i2.3760

Abstract

Purpose The purpose of this study was to determine and analyze the effect of facilities on customer satisfaction at Hotel Bukit Serelo Lahat, to determine and analyze the effect of service quality on customer satisfaction at Hotel Bukit Serelo Lahat and to determine and analyze the effect of facilities and service quality together on hotel customer satisfaction. Serelo Lahat Hill.Design / methodology Primary data in this study were obtained by distributing questionnaires to 55 customers of Hotel Bukit Serelo Lahat. The data analysis technique used was the SPSS version 23.0 application, using data testing and statistical testing.Findings The results of data analysis on the variables studied, namely facilities and service quality indicate an influence on customer satisfaction at Hotel Bukit Serelo Lahat  simultaneously and partially.
The Influence Of Leadership And Work Environment On Employee Performance At The Office Of The Secretariat Of The Lahat Regency Legislature Nidyawati, Nidyawati; Handayani, Melia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8970

Abstract

This study aims to determine the effect of leadership and work environment on employee performance at the Lahat Regency DPRD Secretariat Office. The sample in this study amounted to 42 respondents who were distributed to employees at the Lahat Regency DPRD Secretariat Office. The data analysis method used is quantitative analysis using Data Quality Test (Validity Test and Reliability Test), Inferential Statistical Test (Multiple Linear Regression, Correlation Coefficient, Coefficient of Determination, t test, and F test). The results of the analysis obtained Leadership has a positive and significant effect on Employee Performance at the Lahat Regency DPRD Secretariat Office, this can be seen from the t value (4.214) > t table (2.023). And the Work Environment has a positive and significant effect on Employee Performance at the Lahat Regency DPRD Secretariat Office, this can be seen from the t value (3,207) > t-table (2,023). And Leadership and Work Environment have a positive and significant effect on Employee Performance at the Lahat Regency DPRD Secretariat Office, this can be seen from the calculated F value (25.463) > F table (4.091) and the significance value < the significance level (α) 0.05 (0.000 < 0.05).
Competency Analysis And Job Placement of PTPN 1 Regional 7 UNIT Senabing Lahat Employees Safitri, Maya Yulia; Yulanda, Delvina; Nidyawati, Nidyawati
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1125

Abstract

This study aims to determine how competency and job placement partially and simultaneously influence employee performance at PTPN 1 Regional 7 Unit Senabing Lahat. The sample size for this study was 69 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation Y = 4,535 + 0,629X1 + 0,267X2. The results showed a significant effect between competency and employee performance at PTPN 1 Regional 7 Unit Senabing Lahat, and a significant effect between job placement and employee performance at PTPN 1 Regional 7 Unit Senabing Lahat. The F-test indicated that competency and job placement simultaneously influenced employee performance at PTPN 1 Regional 7 Unit Senabing Lahat.
The Influence of Price and Promotion on Purchasing Decisions at the Helmi Elektronik Store in Tanjung Raja, Ogan Ilir Putri, Tessa Anggela; Fitriadi, Heri; Nidyawati, Nidyawati
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1139

Abstract

Against the backdrop of intense competition in local electronics retailing, this study evaluates the extent to which price and promotion influence consumers’ purchase decisions at Helmi Electronics Store, Tanjung Raja (Ogan Ilir). Adopting an associative quantitative approach, we derived a 62-respondent sample using Slovin’s formula and incidental sampling. Data were gathered via questionnaire, subjected to reliability–validity checks and classical assumption testing, and subsequently estimated through multiple linear regression with SPSS v30. Findings are consistent and robust: both price and promotion exhibit positive, statistically significant effects on purchase decisions, and their simultaneous influence remains significant. The coefficient of determination (R²) of 0.875—high for a retail context—suggests that the bulk of variation in purchasing decisions is accounted for by these two variables, with the residual 12.5% attributable to unmodeled factors. While the use of incidental sampling warrants cautious generalization, the evidence provides a strong signal that customers in this setting are highly responsive to competitive pricing policies and targeted promotional activities.