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Susilo, Eko Adi
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Strategi Bertahan Usaha Mikro UMKM di Warung Buk Tik Bendowulung Sanankulon Kabupaten Blitar di Era Pandemi Covid-19 melalui Analisa SWOT Susilo, Eko Adi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 11 No 1 (2022): Maret 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v11i1.1914

Abstract

Pandemi Covid-19 yang mewabah dunia secara masif mempengaruhi berbagai kehidupan manusia. Nyaris semua aspek dalam kehidupan manusia terdampak, pada aspek ekonomi baik pada skala global ataupun nasional, secara bersamaan mengalami guncangan yang luar biasa. Hal ini disebakan karena aktivitas perekonomian yang mencakup produksi, pendistribusian, dan konsumsi mengalami hambatan. Berdasarkan dengan rumusan permasalahan tersebut, maka penelitian ini bertujuan untuk; (1) Menjelaskan strategi bertahan Usaha Mikro UMKM di Warung Bu Tik Desa Bendowulung Kecamatan Sanankulon Kabupaten Blitar di Era Pandemi Covid-19 melalui analisa SWOT; (2) Menjelaskan kendala dalam bertahan Usaha Mikro UMKM di Warung Bu Tik Desa Bendowulung Kecamatan Sanankulon Kabupaten Blitar di Era Pandemi Covid-19. Hasil menunjukan antara lain: Strategi bertahan Usaha Mikro UMKM di Warung Bu Tik di Desa Bendowulung Kecamatan Sanankulon Kabupaten Blitar di Era Pandemi Covid-19 melalui analisa SWOT merupakan strategi dalam pengembangan usaha meliputi faktor internal dan eksternal. Adapun penjelasan analisa strategi bertahan di Usaha Mikro UMKM di Warung Bu Tik di Desa Bendowulung Kecamatan Sanankulon Kabupaten Blitar di Era Pandemi Covid-19 melalui Analisa SWOT adalah sebagai berikut: Keunggulan (Strength): Harga terjangkau, Menu makanan dan minuman kebutuhan tiap orang. Strategi: Menambahkan menu sajian yang lebih beragam dan menarik sesuai trend dan permintaan dari pelanggan, penataaan meja dan kursi bagi pelanggan yang semakin estetik, bersih, dan indah merupakan suatu pelayanan pada sisi sarana prasarana yang akan semakin mendukung kenyamanan bagi pelanggan
Efektivitas Manajemen Kandang untuk Mendukung Optimalisai Produksi Telur pada Usaha Ternak Puyuh Petelur Panjalu Susilo, Eko Adi; Panjalu, Dicky Surya
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 11 No 2 (2022): September 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v11i2.2419

Abstract

Di era saat ini usaha mikro kecil dan menengah atau UMKM sedang mengalami proses membaik dan kebangkitan ekonomi dan usaha pasca pandemi Covid 19. Kita memahami bersama di saat pandemi semua jenis usaha baikdi tingkat level besar, menengah dan kecil mengalami kelesuan yang sangat tinggi, akibatnya tidak heran tidak sedikit jenis usaha yang mengalami gulung tikar, PHK masal, pengusaha atau pekerja UMKM tidak mampu mengembalikan modal usaha, operasional usaha minus terhadap pemasukan yang turun bahkan terjun bebas. Untuk itulah peneliti tertarik untuk mengambil penelitian tentang efektivitas manajemen kandang untuk mendukung optimalisasi produksi telur pada usaha ternak puyuh petelur Panjalu. Lokasi penelitian di Peternak puyuh petelur panjalu berlokasi di Dusun Cepoko, Desa Bendowulung Rt.01/Rw. 04 Kecamatan Sanankulon Kabupaten Blitar. Tujuan penelitian ini adalah untuk mengetahui efektivitas manajemen kandang untuk mendukung optimalisasi produksi telur pada usaha ternak puyuh petelur Panjalu. Metode penelitan menggunakan kualitatif. Hasil penelitian menunjukan bahwa manajemen kandang untuk mendukung optimalisasi produksi telur pada usaha ternak puyuh petelur Panjalu efektif dengan berbagi upaya seperti: (1 )Lokasi kandang yang relatif jauh dari riuhnya permukiman warga, (2) Mempunyai sirkulasi udara yang baik, (3) Aman dari ancaman binatang pemangsa (Ular, Tikus, Kucing dan sejenisnya, (4) Memiliki sumber air yang selalu tersedia dengan baik, tidak tercemar, terlebih pada saat musim kemarau, (5) Kandang untuk beternak puyuh bukan merupakan kandang bekas ungags lain dan jauh dari kandang unggas lainnya, (6) Menjaga stabilitas suhu , (7) Kandang puyuh posisinya tidak langsung di atas tanah
Human Resource Management Strategy Analysis In Improving The Performance Of Employees With Disabilities at The UMKM Batik Ciprat Rumah Kinasih Kesamben District Blitar Regency Amaria, Hanik; Guntarayana, Indria; Susilo, Eko Adi; Nasrullah, Aldo Muchammad
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.3401

Abstract

In general, organizations or companies employ qualified and highly competent human resources to encourage business improvement. However, it is different for the Batik Ciprat Rumah Kinasih which actually recruits human resources with disabilities. The reason the owner founded Rumah Kinasih was because many people looked down on people with disabilities and people with mental disorders. They consider people with disabilities as people who do not have abilities and are considered a burden on the family. Viewed from the results of this research show that the human resource management strategies for improving the performance of employees with disabilities that Rumah Kinasih uses to improve their performance include recruitment strategies, training, work discipline and compensation. From the human resource management carried out, it is proven by good employee productivity which is shown, among other things, employees with disabilities arrive according to schedule, the batik products made are of good quality, the error rate is small, employees also have responsibility in carrying out tasks, and employees are active in Work.
Pemberdayaan Pelaku Usaha UMKM Sambel Pecel Bapak Affandi Melalui Digital Marketing E-Commerse Shopee Mina, Rosyida El; Pangestu, Melvya Maharani; Samudra, Rosanda Dewi; Handayani, Salsa Billa; Susilo, Eko Adi
Kontibusi: Jurnal Kontribusi Kepada Masyarakat Vol 3 No 1 (2023): July, Science Contribution to Society Journal
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/scs.v3i1.2400

Abstract

Empowerment of MSMEs is a business that always one of its business groups can be used as a determinant or mainstay in managing the business city planning of an area based on a people's economy. Technology has developed in the marketing field, namely digital marketing. Where digital marketing has an important role in promoting a product that can target consumers efficiently and relevantly. The MSMEs targeted are MSME Sambal Pecel Hanifah owned by Mr. Ahmad Affandi which is located in Ngaglik Village, Srengat District, Blitar Regency. By using the market place is expected to reach a wider range of consumers. In the analysis of the implementation method, the way of marketing promotion of a product is not optimal because product sales are not stable or depend on product orders. Therefore, from these problems, digital marketing training was held to introduce how to create a store in the Shopee market place and its use. The results of the digital marketing training were carried out well according to plan and MSME owners understand and master digital marketing in the Shopee market place.
Penyuluhan Budidaya Burung Puyuh sebagai Usaha untuk Memajukan Dunia Wirausaha Bagi Generasi Petani Millenial di Dusun Krebet Kecamatan Srengat Kabupaten Blitar Rachmawati, Danar Nanda; Susilo, Eko Adi; Herdina Nafiana
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 4 (2025): November: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i4.2464

Abstract

This Community Service (PkM) activity focuses on the implementation of Quail Cultivation Counseling as a strategic effort to advance entrepreneurship among the Millennial Farmer Generation in Krebet Hamlet, Srengat, Blitar. This activity was motivated by the high economic potential of Quail and the need to improve the entrepreneurial competence of the younger generation in the livestock sector. The main goal of the program is to transform traditional cultivation into a structured, efficient, and sustainable modern business unit. The implementation method combines theoretical knowledge transfer with practical assistance in the field. The counseling material includes three pillars: 1) Business Scale Management, including capital management and strategies for increasing livestock population; 2) Quality Management and Livestock Health, emphasizing cage sanitation, feed, and quality vitamins; and 3) Marketing strategies to expand the distribution network. The results of the activities showed high effectiveness. Quantitatively, 80% of Millennial Farmer participants succeeded in implementing post-extension livestock population increases. Qualitatively, this activity fosters awareness, motivation, and a strategic entrepreneurial mindset so that participants are able to face production and market challenges. With this strategic practice, quail businesses are expected to increase profitability and competitiveness. This PKM serves as a catalyst in supporting economic independence and entrepreneurial development of the younger generation in the agribusiness sector.
Co-Authors Amaria, Hanik Guntarayana, Indria Handayani, Salsa Billa Herdina Nafiana Mina, Rosyida El Nasrullah, Aldo Muchammad Pangestu, Melvya Maharani Panjalu, Dicky Surya Rachmawati, Danar Nanda Samudra, Rosanda Dewi