Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Science Contribution to Society Journal
Samudra, Rosanda Dewi
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pemberdayaan Pelaku Usaha UMKM Sambel Pecel Bapak Affandi Melalui Digital Marketing E-Commerse Shopee Mina, Rosyida El; Pangestu, Melvya Maharani; Samudra, Rosanda Dewi; Handayani, Salsa Billa; Susilo, Eko Adi
Kontibusi: Jurnal Kontribusi Kepada Masyarakat Vol 3 No 1 (2023): July, Science Contribution to Society Journal
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/scs.v3i1.2400

Abstract

Empowerment of MSMEs is a business that always one of its business groups can be used as a determinant or mainstay in managing the business city planning of an area based on a people's economy. Technology has developed in the marketing field, namely digital marketing. Where digital marketing has an important role in promoting a product that can target consumers efficiently and relevantly. The MSMEs targeted are MSME Sambal Pecel Hanifah owned by Mr. Ahmad Affandi which is located in Ngaglik Village, Srengat District, Blitar Regency. By using the market place is expected to reach a wider range of consumers. In the analysis of the implementation method, the way of marketing promotion of a product is not optimal because product sales are not stable or depend on product orders. Therefore, from these problems, digital marketing training was held to introduce how to create a store in the Shopee market place and its use. The results of the digital marketing training were carried out well according to plan and MSME owners understand and master digital marketing in the Shopee market place.
Co-Authors Handayani, Salsa Billa Mina, Rosyida El Pangestu, Melvya Maharani Susilo, Eko Adi