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Kumala, Vina
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PRODUK DAN HARGA AKOMODASI TERHADAP MINAT WISATAWAN MENGINAP DI KOTA BUKITTINGGI Asty, Wina; Kumala, Vina; Angraini, Dewi
Ensiklopedia Sosial Review Vol 3, No 2 (2021): Vol. 3 No.2 Juni 2021
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v3i2.766

Abstract

In the last three years, it has been seen that the level of tourist visits in the City of Bukittinggi has increased significantly. Business actors and the government are also racing to improve tourism infrastructure, including lodging facilities. Based on observations, data was obtained that in 2018 the number of accommodations in the City of Bukittinggi was 107 inns. The number of guests staying in 2016-2017 increased by 1.51%, then in 2017-2018, it increased by 5.66%. This study aims to examine the effect of products and accommodation prices on the purchase interest of tourists in the city of Buktinggi using quantitative descriptive methods. The population used is tourists who have stayed at the accommodation in the city of Bukittinggi, with a sample size of 100 respondents. Primary data was obtained through distributing questionnaires, and secondary data was obtained from the Department of Tourism, Youth, and Sports, by testing the hypothesis of multiple linear regression techniques. The results showed that the products offered affected the purchase interest of tourists, while the price of accommodation did not affect the interest of tourists to stay in the city of Bukittinggi.
ANALISIS PENGEMBANGAN WISATA LUAK GADANG BUKIK BAKA UNTUK MENINGKATKAN DAYA TARIK WISATA DI KABUPATEN AGAM, SUMATERA BARAT Kumala, Vina; Anggraini, Dewi
Ensiklopedia Sosial Review Vol 2, No 2 (2020): Volume 2 No 2 Juni 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v2i2.763

Abstract

Luak Gadang Bukik Baka is a natural tourist attraction located in Agam Regency, West Sumatra. This tourist attraction is relatively new, so it is still managed by the community. An attraction that is favored by this tourist attraction is a fish pond with a karst cliff on one side. Bukik Baka is a beautiful hill that has lovely sees and can also be used as a camping site. This tourist attraction is still in the early stages of growth. Since opening in April 2018, the available tourist facilities are still minimal, but tourist visits to this tourist attraction are very busy. This study aims to figure out how to develop the tourism potential of Luak Gadang Bukik Baka, so that it can attract tourist visits to Jorong Guguak Rangpisang, Nagari Kamang Hilia, Agam Regency. The research approach used is the qualitative descriptive method. Obtaining the informant's researchers used the snowball technique. Observation, question, and answer (interview), and recording were used as data collection techniques. Based on the findings of the study, it can be inferred that the current innovations are in the areas of activities and services, such as lodging and facilities. Meanwhile, Luak Gadang Bukik Baka has not fully evolved in terms of physical aspects, beauty, accessibility, socio-economic, and cultural aspects. It is hoped that the Agam Regency Government will continue to support the Jorong Guguak Rangpisang community in developing the Luak Gadang Bukik Baka into a popular tourist destination.
ANALISIS PENGEMBANGAN OBJEK WISATA UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN PADA TAMAN MARGASATWA DAN BUDAYA KINANTAN KOTA BUKITTINGGI PROVINSI SUMATERA BARAT Anggraini, Dewi; Kumala, Vina
Ensiklopedia Sosial Review Vol 3, No 1 (2021): Volume 3 No 1 Februari 2021
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v3i1.762

Abstract

The city of Bukittinggi as one of the largest tourist cities in West Sumatra has a leading tourist attraction which is one of the oldest zoos in Indonesia. This zoo also displays various Minangkabau cultural attractions, therefore the government named this zoo Kinantan Wildlife and Culture Park (Taman Margasatwa dan Budaya Kinantan). Based on preliminary observations, data shows that the number of tourist visits to Kinantan is not proportional to the level of tourist visits to the City of Bukittinggi. Therefore, an in-depth research is carried out on the development of facilities and the role of the government in that development. This study uses descriptive qualitative methods, with data collection techniques through observation, interviews, and documentation. The results showed that the analysis showed that the role of government in developing Kinantan, namely as a motivator, facilitator, and dynamist has been running well and can increase the number of tourist visits.
ANALISIS MENU DENGAN METODE MENU ENGINEERING UNTUK MELIHAT TINGKAT KEPOPULERAN, KLASIFIKASI DAN KONTRIBUSI KEUNTUNGAN MENU DI SEJALAN COFEEHOUSE KABUPATEN SOLOK Asty, Wina; Mirza Hanafiah, Siti; Kumala, Vina
Ensiklopedia of Journal Vol 5, No 3 (2023): Vol. 5 No. 3 Edisi 3 April 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v5i3.1789

Abstract

Abstract: Sejalan coffeehouse that has been around since 2019, this cafe provides coffee and non-coffee drinks, while for food it provides from main courses to desserts and snacks. Currently, the number of menus served to consumers is too large, including 60 menu items. Of the menus provided, not all menus are popular or are of interest to consumers, and this is not effective. improvement to better. Meanwhile, according to (Ayodya, 2013) that in the food and drink industry (restaurants, restaurants, cafes) the menu is very influential on sales and marketing which makes a person or group to visit again, by evaluating the menu we can identify the performance of each menu from various aspects starting from the level of popular menu, menu categorization to the level of profit contribution provided by each food and beverage menu at Sejalan Coffehouse. In evaluating the menu, the engineering method was used (menu engineering) by analyzing 60 food and beverage menu items Sejalan coffeehouse. From the results of the Menu research at the level of popularity and profit with 6 types of menu groups with 60 menu items, namely the Drink Espresso Based menu type has 9 menu items that have a popularity level (MM%) of 8%, the Drink Signature menu type has 4 menu items that have the popularity level (MM%) is 18%, the Drink Smoothies menu type has 11 menu items which have a popularity level (MM%) of 6% , the Drink Squash and Frappe menu type has 4 menu items which have a popularity level (MM%) of 18 %, the Snacks menu type has 11 menu items which have a popularity level (MM%) of 6%, and the Food menu type (main course) has 21 menu items which have a popularity level (MM%) of 3%. Meanwhile, of the 60 menu items, 22 menu items can be categorized in the Star position, 19 menus are in the Plowhorse category, the Puzzle category is divided into 13 menu items, while those included in the Dog category are divided into 6 menu items.Keywords: Menu,Menu Enginerring, Restouran.
Co-Authors Asty, Wina Dewi Anggraini Dewi Angraini, Dewi Mirza Hanafiah, Siti