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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Sahrul Salam
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Strategi Pengembangan Bisnis dengan Pendekatan Business Model Canvas pada Usaha Rumah Makan Dapur Mandar: Penelitian Sahrul Salam; Rizki Abdillah Tanjung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.2022

Abstract

This research aims to analyze the business model, map customer needs, formulate strategic alternatives, prioritize the best strategic alternatives, and design a new business model using the Business Model Canvas approach. The study was conducted at Usaha Rumah Makan Dpaur Mandar using qualitative research as the primary method and quantitative research as a supporting method. Data collection was carried out through interviews, observations, documentation, and questionnaires. The Business Model Canvas was used to describe the current business model, empathy map analysis to identify and map customer needs, SWOT analysis to formulate strategic alternatives, and QSPM matrix to determine the priority of strategies. The SWOT analysis produced eight strategic alternatives, including: 1) Opening new branches, 2) Maintaining food quality, 3) Partnering with delivery services, 4) Aggressive promotions, 5) Collaboration with influencers, 6) Offering package promotions, 7) Introducing new menus, 8) Improving customer service. Based on the QSPM matrix, the strategy of maintaining food quality with the highest Total Attractiveness Score (TAS) of 7.0743 was determined.
Strategy Rumah BUMN PLN dalam Pengembangan UMKM melalui Klusterisasi UMKM di Kabupaten Majene, Sulawesi Barat: Penelitian Rizki Abdillah Tanjung; Sahrul Salam; Sudirman
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.2023

Abstract

The development of the number of MSMEs in Majene Regency continues to increase but is not followed by the development of these MSMEs. The MSME Clustering Strategy carried out by Rumah BUMN PLN Majene aims to develop MSMEs in Majene Regency, so that MSMEs continue to grow and their income increases. This type of research uses a qualitative descriptive method. Data collection techniques used are observation, interviews and documentation studies. Data analysis used is data reduction and conducting data validity with source triangulation techniques. The results of the study indicate that the MSME Clustering Strategy implemented by Rumah BUMN PLN Majene plays a role in developing MSMEs in Majene. MSME Clustering is carried out by grouping MSMEs into classes such as Bronze, Silver, Gold and Platinum. This clustering makes it easier for Rumah BUMN PLN to monitor the development of each MSME and determine the right activity program according to the needs of MSMEs.
Co-Authors Rizki Abdillah Tanjung Sudirman Sudirman