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All Journal GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Rizki Abdillah Tanjung
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Religion Humanities Civil Engineering, Building, Construction & Architecture Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Pengembangan Bisnis dengan Pendekatan Business Model Canvas pada Usaha Rumah Makan Dapur Mandar: Penelitian Sahrul Salam; Rizki Abdillah Tanjung
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.2022

Abstract

This research aims to analyze the business model, map customer needs, formulate strategic alternatives, prioritize the best strategic alternatives, and design a new business model using the Business Model Canvas approach. The study was conducted at Usaha Rumah Makan Dpaur Mandar using qualitative research as the primary method and quantitative research as a supporting method. Data collection was carried out through interviews, observations, documentation, and questionnaires. The Business Model Canvas was used to describe the current business model, empathy map analysis to identify and map customer needs, SWOT analysis to formulate strategic alternatives, and QSPM matrix to determine the priority of strategies. The SWOT analysis produced eight strategic alternatives, including: 1) Opening new branches, 2) Maintaining food quality, 3) Partnering with delivery services, 4) Aggressive promotions, 5) Collaboration with influencers, 6) Offering package promotions, 7) Introducing new menus, 8) Improving customer service. Based on the QSPM matrix, the strategy of maintaining food quality with the highest Total Attractiveness Score (TAS) of 7.0743 was determined.
Strategy Rumah BUMN PLN dalam Pengembangan UMKM melalui Klusterisasi UMKM di Kabupaten Majene, Sulawesi Barat: Penelitian Rizki Abdillah Tanjung; Sahrul Salam; Sudirman
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.2023

Abstract

The development of the number of MSMEs in Majene Regency continues to increase but is not followed by the development of these MSMEs. The MSME Clustering Strategy carried out by Rumah BUMN PLN Majene aims to develop MSMEs in Majene Regency, so that MSMEs continue to grow and their income increases. This type of research uses a qualitative descriptive method. Data collection techniques used are observation, interviews and documentation studies. Data analysis used is data reduction and conducting data validity with source triangulation techniques. The results of the study indicate that the MSME Clustering Strategy implemented by Rumah BUMN PLN Majene plays a role in developing MSMEs in Majene. MSME Clustering is carried out by grouping MSMEs into classes such as Bronze, Silver, Gold and Platinum. This clustering makes it easier for Rumah BUMN PLN to monitor the development of each MSME and determine the right activity program according to the needs of MSMEs.
PELATIHAN PEMBUATAN BROWNIES KUKUS KENTANG SEBAGAI UPAYA PEMBERDAYAAN IBU-IBU PKK BERBASIS KOMODITAS LOKAL DI DESA PAGERSARI, KABUPATEN MALANG Sudirman, Sudirman; Tri Wulan Cahya, Utik; Nurlaela; Astina; Ummu Farah Fadilah; Nurul Wakiah; Nor Indriyanti; Andi Citra Septaningsih8; Suriansyah; Rizki Abdillah Tanjung; Moh Askari Hisbulloh Akbar; Kartika Santoso, Dian
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 01 (2026): FEBRUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Pagersari, Kecamatan Ngantang, Kabupaten Malang memiliki komoditas unggulan kentang yang pada musim panen melimpah dan umumnya dijual mentah sehingga nilai tambah rendah. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan ibu-ibu PKK dalam diversifikasi olahan kentang menjadi brownies kukus kentang. Metode yang digunakan adalah pelatihan partisipatif berbasis praktik langsung (learning by doing) melalui perencanaan aksi bersama, penyampaian materi, praktik pembuatan brownies kukus kentang, serta evaluasi menggunakan pretest dan posttest. Kegiatan diikuti 20 peserta. Hasil menunjukkan peningkatan pengetahuan peserta, dengan rata-rata nilai pretest 55 meningkat menjadi 97,75 pada posttest (selisih 42,75). Uji paired samples t-test menunjukkan p = 0,000 (p < 0,05), sehingga pelatihan efektif meningkatkan pemahaman peserta. Program ini menghasilkan produk brownies kukus kentang sebagai bentuk pemanfaatan komoditas lokal bernilai tambah.
Co-Authors Andi Citra Septaningsih8 Astina Cahya, Utik Tri Wulan Moh Askari Hisbulloh Akbar Nor Indriyanti Nurlaela Nurul Wakiah Sahrul Salam Santoso, Dian Kartika Sudirman Sudirman Sudirman Sudirman Suriansyah Ummu Farah Fadilah