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All Journal Psikoborneo : Jurnal Ilmiah Psikologi Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Public Health Risk Assesment Journal
Hanifah, Putri
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Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences Veterinary

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EFFECT OF 4P'S MARKETING MIX ON PURCHASE DECISION: (Case Study at UD. Rencana Baru Store) Hanifah, Putri; Nuringwahyu, Sri; Krisdianto, Dadang
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.264 KB) | DOI: 10.55047/marginal.v1i4.330

Abstract

This study aims to determine the influence of the 4P's marketing mix on purchasing decisions. This type of research is quantitative. Data collection techniques using questionnaires. The number of samples is 100 respondents using SPSS Statistics V.20. Based on the Partial Test, the product has a significant effect on purchasing decisions at the UD. Rencana Baru store. This is indicated by t statistic > t table (1,432 > 1,965) and significant t is less than 0,05 (0,155 < 0,05). Meanwhile, price partially does not have a significant effect on purchasing decisions at the UD. Rencana Baru store, it can be proven by that t statistic < t table (0,493 < 1,965) and significant t is less than 0.05 (0,623> 0,05). Place has a significant effect on purchasing decisions at the UD. Rencana Baru store. This is indicated by t statistic > t table (5,452 > 1,965) and significant t is less than 0,05 (0,000 < 0,05). Promotion partially has no significant effect on purchasing decisions at the UD. Rencana Baru store. This can be shown by t statistic < t table (0,988 < 1,965) and significant t less than 0.05 (0,321> 0,05). According to Simultaneous Test, it can be seen that Product (X1), Price (X2), Place (X3), Promotion (X4) have a significant effect simultaneously on Purchase Decision (Y) at UD. Rencana Baru. Besides, multiple linear regression analysis test reveal that the Place (X3) is the variable that has the largest beta coefficient of 0,534, which becomes the dominant variable.
METAPREV: Holistic empowerment program for nursing homes integrated with a website to reduce metabolic syndrome in the elderly Al Mahiroh, Aisyah; Firamadhani, Salsabila; Hanifah, Putri; Mudomy, Astrid Belinda Nuraini; Rhiswanto, Muhammad Arya Putra; Firman
Public Health Risk Assesment Journal Vol. 3 No. 2: January (2026)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/phraj.v3i2.2026.2554

Abstract

Background: Panti Werdha Hargo Dedali Surabaya is a social welfare institution for the elderly established in 1987, located at Jalan Manyar Kartika IX, Sukolilo, Surabaya, East Java. The institution faces serious challenges, where the initial screening of 29 elderly residents revealed a high incidence of Metabolic Syndrome (MS) indicators, aggravated by the absence of a structured program supporting a healthy lifestyle. Methods: Its implementation methodology utilizes the CBPR approach, comprising: 1) Coordination with partners, 2) Validation of partner need, 3) Creation of intervention media, 4) Activity implementation, and 5) Evaluation and cadres. Findings: The results of the Metaprev program are highly significant: the elderly experienced an improvement in health categories, with an increase in MS knowledge (93%) and TOGA processing skills (98%), alongside the establishment of new routine exercises and yoga. The Metaprev Website now functions optimally as a user-friendly monitoring tool. Sustainability is ensured through the formation of 7 Meta SEHAT Cadres. Conclusion: The Metaprev program successfully reduced the risk of metabolic syndrome and empowered older adults through integrated health education, digital monitoring, and sustainability led by healthcare professionals. This comprehensive approach provides a replicable and effective model for improving geriatric preventive care and promoting healthy aging in social welfare institutions. Novelty/Originality of this article: Metaprev is proven effective in significantly improving the healthy lifestyle and reducing the rate of Metabolic Syndrome.
Gambaran Pemaafan Pada Korban Perundungan Hanifah, Putri; Sofia, Lisda; Ramadhani, Ayunda
Psikoborneo: Jurnal Ilmiah Psikologi Vol 10, No 2 (2022): Psikoborneo: Jurnal Ilmiah Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikoborneo.v10i2.7616

Abstract

This study aims to determine the background of bullying experienced by victims, the stages of forgiving, factors that affect forgiving, and the impact experienced by victims. The subjects in this study were early adults who had experienced bullying. Type of qualitative research with the method of interpretive phenomenological analysis.  The data collection methods used are interviews and observations. The subjects of the study were selected using purposive sampling techniques. The data analysis techniques used are by preparing data, reading the entire data, coding data, applying coding results, presenting themes in the form of narratives, and interpreting / interpreting data. The results showed that RD, FZ, LK, and SM subjects experienced bullying in physical, verbal, social, and cyber/electronic forms. The stages of forgiving passed by the subject are avoidance motivation, revenge motivation, and benevolence motivation. Factors affecting the forgiving in the subject are the religiosity factor and the relationship quality factor. The impact of bullying experienced by the subject is in the form of psychological problems, physical problems, physiological problems, and the impact of connecting problems.Penelitian ini bertujuan untuk mengetahui latar belakang perundungan yang dialami oleh korban, tahapan pemaafan, faktor yang mempengaruhi pemaafan, serta dampak yang dialami oleh korban. Subjek dalam penelitian ini adalah dewasa awal yang pernah mengalami perundungan. Jenis penelitian kualitatif dengan metode analisis fenomenologis interpretatif. Metode pengumpulan data yang digunakan adalah wawancara dan observasi. Subjek penelitian dipilih dengan menggunakan teknik purposive sampling. Teknik Analisa data yang digunakan yaitu dengan mempersiapkan data, membaca keseluruhan data, meng-coding data, menerapkan hasil coding, menyajikan tema-tema dalam bentuk narasi, dan melakukan interpretasi/memaknai data. Hasil penelitian menunjukkan bahwa subjek RD, FZ, LK, dan SM mengalami perundungan dalam bentuk fisik, verbal, sosial, dan cyber/elektronik. Tahapan pemaafan yang dilalui oleh subjek adalah avoidance motivation, revenge motivation, dan benevolence motivation. Faktor yang mempengaruhi pemaafan pada subjek adalah faktor religiusitas dan faktor kualitas hubungan. Dampak perundungan yang dialami oleh subjek berupa permasalahan psikologis, permasalahan fisik, permasalahan fisiologis, dan dampak permasalahan hubungan.
Co-Authors Al Mahiroh, Aisyah Dadang Krisdianto, Dadang Firamadhani, Salsabila Firman Mudomy, Astrid Belinda Nuraini Nuringwahyu, Sri Ramadhani, Ayunda Rhiswanto, Muhammad Arya Putra Sofia, Lisda