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All Journal Jurnal Ilmiah Tata Sejuta STIA Mataram TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT
Octavia, Yusi Faizhatul
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Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmiah Tata Sejuta STIA Mataram

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Pengaruh Produk Halal Non-Label Terhadap Perceived Quality dan Minat Beli Makanan Ringan di Mataram Asdiansyuri, Ulfiyani; Octavia, Yusi Faizhatul
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 4 No 2 (2018): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.389 KB) | DOI: 10.32666/tatasejuta.v4i2.41

Abstract

This research aims to determine the influence of unlabeled halal products through perceived quality on buying interest of snack products in Mataram city. This type of research includes associative research. The population used was snack product customers in Mataram city, while the number of samples taken was 100 respondents using purposive sampling technique. Data was collected using a questionnaire. The data has been collected then analyzed using SEM (Structure Equation Model) analysis, by utilizing the AMOS application program. Data processing results show that unlabeled halal products variable have a positive and significant influence to perceived quality and buying interest, while perceived quality has not significant influence on buying interest. This means that perceived quality variables are not proven to mediate the influence of unlabeled halal products on buying interest. This is because perceived quality which is an intervening variable has not significant influence on buying interest.
Co-Authors Anna Apriana Hidayanti Astini, Yuli Fauzi, Agus Khazin Setiawati, Elvina Ulfiyani Asdiansyuri, Ulfiyani Wardah, Sofiati