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MEMBANGUN TEORI KONSUMSI ISLAMI MELALUI MODEL INFAK Ahmad Anas; Afaful Ummah
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 4 No 2 (2020)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v4i2.6879

This study was based on the assumption that Islamic concumption theory which existstoday is result from combination between conventional concumption theory and Islamicreligion theory. Conventional concumption theory has many limitations and incompatibilitywith Islamic teachings and ethics concumption. This study aims to build Islamic concumptiontheory through infak model. Infak model which is not only materialist, but shar'i, spiritualist,socialist, fair, moral and ethical is believed to be very compatible with the characteristics ofMuslim consumers. This study is a type of library study that requires philosophical andtheoretical studies that have to do with empirical facts. Results of study showed that Infak ofconsumption is an activity to spend wealth in an effort to fulfil the needs for the benefit of theworld and the hereafter. In infak of concumption activities, consumers must pay attention tolimitations that cover two important components, namely Islamic law and ethics. Then infakmodel explains the level of priority that is the theory of consumer decision making inspending wealth. Furthermore, the purpose of consumption in infak of consumption includestwo components; material satisfaction and prosperity in hereafter. Both components arecontained in a term called "maslahah".

Peran Generasi Milenial dan Gen Z dalam Mendorong Pertumbuhan E-Commerce Halal di Indonesia Febiola Anggun Tri Setyo; Zumrotul Latifah; Ahmad Sidiq; Isma Thayyibah Hanun; Afaful Ummah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 5 (2025): September :Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i5.1574

This study analyzes the role of millennials and Gen Z in driving the growth of halal e-commerce in Indonesia. The global halal industry is projected to reach US$3.36 trillion by 2028, underscoring the importance of strengthening halal e-commerce in Indonesia, which has the largest Muslim population in the world (Kawsar, 2025). Millennials and Gen Z are the dominant users of the internet and digital marketplaces, thus playing a strategic role in expanding the digital halal economic ecosystem. This study uses a qualitative approach with literature studies and in-depth interviews with consumers and halal digital business actors. The analysis focuses on digital behavior, halal product preferences, and awareness of sharia economic principles. The results show that millennials and Gen Z contribute through three main roles. First, as smart consumers who show high preference and loyalty to certified halal products. Second, as creative business actors who create sharia startups and marketplaces with innovative digital marketing strategies. Third, as agents of change who promote digital halal literacy and strengthen public awareness of the importance of halal products and services. In conclusion, the role of these two generations is not only in consumption, but also in creating a sustainable digital halal business ecosystem, strengthening Indonesia's competitiveness in the global halal industry, and supporting national sharia economic development.

The Role of Social Media in Increasing Brand Awareness in E-Commerce Businesses Rusdun Kamil Ramadhan; Wildan Setiawan; Wildhan Romdhoni; Miftahur Rohmah; Afaful Ummah
Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Vol. 2 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/regulate.v2i3.67

This study aims to describe the role of social media in increasing brand awareness in e-commerce businesses in Indonesia. Using a descriptive qualitative approach through a literature review method, this study analyzed various scientific publications from 2019-2024. The results of the study indicate that social media plays a significant role in increasing brand awareness by up to 67% through two-way interactions, the spread of viral content, and broad audience reach. Platforms such as Instagram, TikTok, and Facebook are the primary choices, with visual content generating 94% higher engagement than text content. Key strategies identified include creative content marketing, influencer marketing with a focus on micro-influencers, social media advertising with precise targeting, and data analytics-based effectiveness measurement. Micro-influencers have been shown to have a 60% higher engagement rate than mega-influencers due to their authenticity and closeness to the audience. Short videos (15-60 seconds) can increase brand awareness by up to 80%, while retargeting ads have a 70% higher conversion rate. Challenges faced include changes in platform algorithms, intense content competition, fake followers, and building trust in the digital era. This research provides theoretical contributions to the study of digital marketing communications and practical benefits for e-commerce players in designing effective and adaptive social media strategies to the dynamics of digital consumer behavior.

Instrumen Investasi Syariah sebagai Determinan Pertumbuhan Ekonomi Indonesia Gazani, Hawa; Ummah, Afaful; Ilmi, Moh Miqdad; Zahro, Umi Indasyah; Iman, Aldi Khusmufa Nur
Ummul Qura Jurnal Institut Pesantren Sunan Drajat (INSUD) Lamongan Vol. 9 No. 2 (2025): Jurnal Ilmiah Institut Pesantren Sunan Drajat (INSUD) Lamongan
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/uq.v9i2.2212

In recent years, slowing economic growth has necessitated an investment strategy that is not only effective but also sustainable. One emerging option is sharia-compliant investment instruments, which adhere to Islamic principles and are believed to significantly support national economic growth. The primary objective of this study is to analyze the influence of sharia-compliant investment instruments on economic growth in Indonesia. The instruments studied include sharia-compliant mutual funds, sharia-compliant stocks, and sharia-compliant bonds, while economic growth is measured by Gross Domestic Product (GDP). This study uses a quantitative method with the Vector Error Correction Model (VECM) to examine short-term and long-term relationships between variables. Secondary data from quarterly periods from 2011 to 2024 were used as data sources. The results indicate that sharia-compliant mutual funds, both short-term and long-term, have an impact on economic growth, while sharia-compliant stocks and bonds do not significantly influence economic growth. These findings demonstrate the critical role of sharia-compliant mutual funds as an effective investment instrument for advancing national economic growth. However, in order for sharia stocks and sharia bonds to contribute optimally, greater efforts are required.

MEMBANGUN TEORI KONSUMSI ISLAMI MELALUI MODEL INFAK Anas, Ahmad; Ummah, Afaful
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 4 No 2 (2020)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v4i2.6879

This study was based on the assumption that Islamic concumption theory which existstoday is result from combination between conventional concumption theory and Islamicreligion theory. Conventional concumption theory has many limitations and incompatibilitywith Islamic teachings and ethics concumption. This study aims to build Islamic concumptiontheory through infak model. Infak model which is not only materialist, but shar'i, spiritualist,socialist, fair, moral and ethical is believed to be very compatible with the characteristics ofMuslim consumers. This study is a type of library study that requires philosophical andtheoretical studies that have to do with empirical facts. Results of study showed that Infak ofconsumption is an activity to spend wealth in an effort to fulfil the needs for the benefit of theworld and the hereafter. In infak of concumption activities, consumers must pay attention tolimitations that cover two important components, namely Islamic law and ethics. Then infakmodel explains the level of priority that is the theory of consumer decision making inspending wealth. Furthermore, the purpose of consumption in infak of consumption includestwo components; material satisfaction and prosperity in hereafter. Both components arecontained in a term called "maslahah".

PERAN ULASAN KONSUMEN DALAM MENINGKATKAN KEPERCAYAAN PEMBELI PADA TRANSAKSI C2C DI PLATFORM SHOPEE BAROKAH Mochamad Firman Ardiansyah; Ana Sofiya; Ikmalur Rizal; Lailatun Nuroniyah; Afaful Ummah, M. E.
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/qrmwt739

Penelitian ini bertujuan untuk menganalisis peran ulasan konsumen dalam meningkatkan kepercayaan pembeli pada transaksi Consumer-to-Consumer (C2C) di platform Shopee Barokah. Perkembangan e-commerce di Indonesia telah menciptakan peluang baru bagi masyarakat dalam melakukan aktivitas jual beli secara daring. Namun, salah satu tantangan utama pada transaksi C2C adalah persoalan kepercayaan antara penjual dan pembeli yang umumnya tidak saling mengenal. Ulasan konsumen, baik berupa rating maupun komentar pengalaman berbelanja, diyakini berfungsi sebagai sinyal keandalan dan kredibilitas penjual. Metode penelitian menggunakan pendekatan kuantitatif dengan survei online terhadap pengguna aktif Shopee Barokah. Hasil analisis menunjukkan bahwa ulasan konsumen memiliki pengaruh signifikan terhadap kepercayaan pembeli, terutama pada aspek kejujuran informasi produk, kualitas layanan penjual, serta kepuasan pengalaman bertransaksi. Selain itu, penelitian ini menegaskan bahwa ulasan positif mampu meningkatkan minat pembelian ulang, sedangkan ulasan negatif cenderung menurunkan persepsi terhadap reputasi penjual. Temuan ini diharapkan dapat memberikan kontribusi praktis bagi pelaku usaha C2C dalam memanfaatkan ulasan konsumen sebagai strategi peningkatan kepercayaan, sekaligus menjadi dasar pengembangan teori perilaku konsumen dalam konteks ekonomi digital.

ANALISIS PENERAPAN NILAI-NILAI SYARIAH DALAM STRATEGI DIGITAL MARKETING PADA E-COMMERCE Alfiana Yustia; Siti Muflihah; Moh. Rizky Mulyadi; Afaful Ummah, M.E.
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/s0d1q811

Kemajuan teknologi informasi dan komunikasi telah memberikan pengaruh besar terhadap berbagai aspek kehidupan manusia, salah satunya pada sektor bisnis. Salah satu dari hasil kemajuan tersebut adalah munculnya E-Commerce. Kehadiran E-Commerce mampu mengubah pola bisnis tradisional dengan menawarkan berbagai kemudahan, seperti akses yang lebih cepat, waktu yang efisiensi, serta kemampuan memperluas pasar tanpa dibatasi oleh wilayah geografis. Kondisi ini menjadikan E-Commerce sebagai salah satu pilar penting dalam perekonomian modern, sekaligus peluang besar bagi masyarakat untuk mengembangkan usaha dengan lebih fleksibel dan inovatif. Penelitian ini menggunakan pendekatan kualitatif deskriptif (literatur review). Perkembangan E-Commerce memberikan dampak besar bagi perekonomian modern karena mampu menghadirkan kemudahan akses, efisiensi waktu, serta perluasan pasar tanpa batas geografis. Namun, kemajuan ini tidak lepas dari tantangan etis seperti potensi penipuan, promosi berlebihan, dan kurangnya transparansi informasi, sehingga penerapan nilai-nilai syariah menjadi sangat penting. Prinsip-prinsip syariah dalam etika bisnis Islam, yaitu tauhid, keseimbangan, kebebasan, tanggung jawab, dan ikhsan, terbukti relevan untuk diterapkan dalam strategi digital marketing. Dengan penerapan nilai-nilai syariah tersebut, strategi digital marketing dalam E-Commerce tidak hanya meningkatkan daya saing bisnis dan membangun kepercayaan konsumen, tetapi juga memastikan keberlanjutan usaha sesuai dengan maqashid syariah.

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